History
WFRA went on the air in 1958, three years after the debut of its affiliate station, WTIV in Titusville, roughly fifteen miles north of Franklin just north of the Crawford-Venango County border. Though the stations were situated within close proximity of each other, owner and founder Robert H. Sauber was allowed to put another AM station on the air because the two stations were in separate counties, thus meeting more stringent FCC ownership limits at the time.
Like WTIV, WFRA boasted a full-service format of news, talk, sports, and middle of the road music, which was typical (and still is, though to a lesser degree today) of small-town AM radio stations. Though co-owned, both stations (the latter doing business as Northwestern Pennsylvania Broadcasting Company, Inc.) were still managed and operated very separately, with Sauber's son Thomas running the station in its later years.
In March 1971, Sauber put an FM station on the air, WVEN, which simulcast some programming of its AM affiliate in its early years. The station later became known as WFRA-FM; however, as more and more cars became equipped with FM radios, WFRA-FM finally broke away from WFRA completely, forming its own identity.
In July 2000, Sauber wanted to retire and put his stations up for sale. All three were purchased by Altoona-based Forever Broadcasting, LLC for an undisclosed sum. Sauber died in October 2004 at the age of 72.
Effective January 1, 2023, Forever Broadcasting sold WFRA as part of a package of 34 stations and 12 translators to Seven Mountains Media for $17.375 million.
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