WLBR

Last updated

WLBR
Logo for WiLBuR 99.7FM.png
Frequency 1270 kHz
Branding99.7 WiLBuR Radio
Programming
Format Full-service radio–classic hits
Affiliations
Ownership
Owner
  • Seven Mountains Media
  • (Southern Belle Media Family, LLC)
WFVY
History
First air date
1946;78 years ago (1946)
Call sign meaning
Lebanon Broadcasting (former owner)
Technical information [1]
Licensing authority
 FCC
Facility ID 36874
Class B
Power
  • 5,000 watts (day)
  • 1,000 watts (night)
Transmitter coordinates
 40°21′35.00″N76°27′30.00″W / 40.3597222°N 76.4583333°W / 40.3597222; -76.4583333
Translator(s) 99.7 W259DM (Lebanon)
Links
Public license information
Webcast Listen Live
Website wilburradio.com

WLBR (1270 AM and 99.7 FM "WiLBuR 99.7") is a radio station with a classic hits format. [2] Licensed to Lebanon, Pennsylvania. the station is currently owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC, and features programming from CBS News Radio and Compass Media Networks. The station also broadcasts Philadelphia Phillies baseball games. [3] Prior to the sale of WLBR and WQIC (now WFVY), both stations were owned by the Lebanon Broadcasting Company.

Contents

History

WLBR's studio shares the same building with sister station, 100.1 WFVY, along Pennsylvania Route 72 in Ebenezer, two miles northwest of Lebanon. The building has been the home of the station since the 1950s. WLBR's transmitter and four towers stand behind the studios.

After more than 70 years of family ownership, Lebanon Broadcasting president Robert Etter announced on August 23, 2019, that he was selling WLBR and WQIC to Holidaysburg-based Forever Media for $1.225 million. [4] [5] The transaction was finalized on December 31, 2019.

"WiLBuR 1270" logo WLBR WiLBuR1270 logo.jpg
"WiLBuR 1270" logo

On April 28, 2020, the station flipped to classic hits as WiLBuR 1270. [6]

The station was affiliated with ABC News Radio for many decades until April 2020 when the station switched to Westwood One News. After Westwood One News ceased operations on August 30, 2020, WLBR began carrying NBC News Radio.

In late November 2021, WLBR switched to a 24/7 Christmas music format, replacing WROZ in Lancaster as an official Christmas station in Central Pennsylvania and the entire Lebanon Valley. The station returned to its classic hits format on December 27 at midnight.

Logo as a conservative talk station WLBR 1270.png
Logo as a conservative talk station

WLBR flipped from classic hits to conservative talk on March 15, 2022. [7]

It was announced on October 12, 2022, that Forever Media planned to sell 34 stations, including WLBR and WFVY, to State College-based Seven Mountains Media for $17.375 million. [8] The deal closed on January 1, 2023. [9]

On November 30, 2023, after a one-year hiatus, WLBR again began playing a 24/7 Christmas music format, with local and national news continuing to air on the station. WLBR also switched from NBC News Radio to CBS News Radio, marking the third affiliation switch for the station since 2020. On January 1, 2024, WLBR began stunting with a "wheel of formats", changing hourly with the temporary formats including adult contemporary (previously used by its FM sister station, WFVY) as "Easy 1270", disco as "Disco 1270", oldies as "Hippie 1270", all-Elvis Presley as "1270 The King", and alternative rock as "1270 The Alternative". [10] On January 3, 2024, the station returned to a classic hits format, while in the process, launching an FM simulcast on 99.7 under the WiLBuR 99.7 branding.

Related Research Articles

<span class="mw-page-title-main">WWWQ</span> Radio station in Atlanta, Georgia

WWWQ is a commercial radio station licensed to Atlanta, Georgia, carrying a Top 40 (CHR) format known as "Q99.7". Owned by Cumulus Media, WWWQ serves the Atlanta metropolitan area as the regional affiliate for The Daly Download with Carson Daly and is the flagship station of The Bert Show and Elliott & Nina. WWWQ's studios are located in the Atlanta suburb of Sandy Springs, while the station transmitter resides in Atlanta's Druid Hills neighborhood. In addition to a standard analog transmission, WWWQ broadcasts over three HD Radio channels with the second and third subchannels simulcast over low-power FM translators and is available online.

<span class="mw-page-title-main">KQQL</span> Radio station in Anoka–Minneapolis–St. Paul, Minnesota

KQQL is a commercial radio station serving the Minneapolis-St. Paul radio market and is licensed to suburban Anoka. It plays classic hits and is owned by iHeartMedia, Inc. The studios and offices are on Utica Avenue South in St. Louis Park.

<span class="mw-page-title-main">KYMT</span> Mainstream rock radio station in Las Vegas

KYMT is a commercial radio station in Las Vegas, Nevada. KYMT is owned by iHeartMedia, and airs a mainstream rock radio format. KYMT's studios and offices are on Meade Avenue in Las Vegas, a mile west of the Strip, while its transmitter is on Potosi Mountain southwest of the Las Vegas Valley. From its high perch, the station's 24,000 watt signal can be heard over much of Southern Nevada and into California.

<span class="mw-page-title-main">KSNR</span> Radio station in Fisher, Minnesota–Grand Forks, North Dakota

KSNR is a commercial radio station serving the Grand Forks, North Dakota area broadcasting a country music format. Licensed to Fisher, Minnesota, KSNR first began broadcasting in 1976 under the call sign KOSN in Thief River Falls. The station is currently owned by iHeartMedia. The station's main competitor is Leighton Broadcasting's 97 KYCK.

WQBK-FM is a commercial radio station licensed to Malta, New York, and serving the Capital District of New York. The station is owned by Townsquare Media, and airs a classic rock radio format.

<span class="mw-page-title-main">WFVY</span> Radio station in Lebanon, Pennsylvania

WFVY is a commercial radio station licensed to serve Lebanon, Pennsylvania. The station is owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC, with a country music format. WFVY also broadcasts local high school sporting events and Hershey Bears hockey games.

<span class="mw-page-title-main">WNDX</span> Mainstream rock radio station in Lawrence, Indiana, United States

WNDX is a commercial radio station, licensed to Lawrence, Indiana, and serving the Indianapolis metropolitan area. It is owned by Cumulus Media and airs a mainstream rock radio format, using the moniker 93-9X. The studios and offices are located on North Shadeland Avenue on the east side of Indianapolis.

WJHT is a radio station licensed to serve Johnstown, Pennsylvania. The station is owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC. This station was assigned the WJHT call sign by the Federal Communications Commission on July 13, 2006.

WRKW is a commercially-licensed radio station that is licensed to Ebensburg, Pennsylvania. Owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC, it maintains studios and offices at 109 Plaza Drive in Johnstown. It operates at the federally-assigned, effective radiated power of 50,000 watts, and transmits from a facility at 480 Tower Road in Summerhill, Pennsylvania.

<span class="mw-page-title-main">WHOF</span> Radio station in North Canton, Ohio

WHOF is a commercial radio station licensed to North Canton, Ohio, carrying a classic hits format known as "Sunny 101.7". Owned by iHeartMedia, Inc., the station serves both the Canton and Akron metro areas and is the local affiliate for syndicated personalities Ron Wilson and Jim Brickman. WHOF's studios are located in North Canton, while the station transmitter resides in Canton. In addition to standard analog transmission, WHOF broadcasts over two HD Radio channels, and is available online via iHeartRadio. WHOF's HD2 digital subchannel features a country format under the brand "99.7 Canton's New Country", and is relayed over Canton-licensed low-power translator W259BW.

WTNA is a radio station licensed to Altoona, Pennsylvania. The station airs a classic hits format and is branded as "WOWY 99.7". The station is owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC.

<span class="mw-page-title-main">WMTX</span> Radio station in Tampa, Florida

WMTX is a commercial radio station in Tampa, Florida, known as "Mix 100.7". It has an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by iHeartMedia, Inc., with its studios and offices on Gandy Boulevard in Tampa. WMTX serves as the primary Emergency Alert System station for the Tampa Bay area.

WHMJ and WXMJ are classic hits music formatted radio stations broadcasting in northwest Pennsylvania, United States. The station is owned by Seven Mountains Media, through licensee Southern Belle Media Family, LLC, and broadcasts from the Downtown Mall in Meadville.

WHVR is a commercial radio station in Hanover, Pennsylvania, serving the York radio market. The station is owned by Forever Media, through licensee FM Radio Licenses, LLC and broadcasts an adult contemporary radio format, known as "Happy 95.3". WHVR also carries Baltimore Orioles baseball games.

<span class="mw-page-title-main">WXTG (AM)</span> Radio station in Hampton, Virginia

WXTG is a commercial AM radio station licensed to Hampton, Virginia, and serving Hampton Roads, including Norfolk, Portsmouth, Newport News and Virginia Beach. WXTG is owned and operated by Terry Suggs, through licensee TL Broadcasting LLC. It carries a classic soul and urban oldies radio format.

<span class="mw-page-title-main">WRQY</span> Radio station in Moundsville, West Virginia

WRQY is a classic rock formatted broadcast radio station licensed to Moundsville, West Virginia, serving Wheeling in West Virginia and St. Clairsville in Ohio. WRQY is owned and operated by Cody Barack through licensee Ohio Midland Newsgroup.

WOWY is a classic hits radio station in State College, Pennsylvania operating with a power of 370 watts.

WLEJ is a classic country AM radio station broadcasting in State College, Pennsylvania, United States. It is owned by Kristin Cantrell's Seven Mountains Media, through licensee Southern Belle Media Family, LLC. Programming is also heard over FM translator W279DK, offering a signal on the FM band in the immediate State College area.

<span class="mw-page-title-main">Nash (brand)</span> Media brand and network owned by Cumulus Media in the United States

Nash is a media brand owned by Cumulus Media. It covers country music-related properties owned by Cumulus, including radio stations, digital properties and publications, Nash TV, concerts promoted by Nash FM stations, and associated programming syndicated by Westwood One—including The Ty Bentli Show, Nash Nights Live with Shawn Parr and The Blair Garner Show. The Lia Show, which has been separately syndicated by Westwood One in the evening hours, will replace Garner in August 2020. Its name comes from Nashville, Tennessee, the center of the commercial country music industry in the United States, which in turn was named for colonial-era politician and Continental Army General Francis Nash. The Nash FM branding is similar to the Hank FM branding in that these stations play over 1000 songs as opposed to other stations which play 300 to 600 songs.

WKHI is a commercial radio station that is licensed to Newark, Maryland, United States and serves the Delmarva Peninsula. The station is owned by The Voice Radio Network and broadcasts a classic hits format.

References

  1. ↑ "Facility Technical Data for WLBR". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Station Information Profile". Arbitron. Spring 2010. Retrieved April 4, 2010.
  3. ↑ "WLBR Facility Record". United States Federal Communications Commission, audio division. Retrieved April 4, 2010.
  4. ↑ "WLBR and WQIC will be sold to Holidaysburg-based Forever Media". LebTown.com. August 23, 2019. Retrieved September 2, 2019.
  5. ↑ "Forever Media Pays $1.2 Million For WQIC-WLBR". InsideRadio. August 26, 2019. Retrieved September 2, 2019.
  6. ↑ "WLBR Says Hello Wilbur". RadioInsight. April 28, 2020. Retrieved April 29, 2020.
  7. ↑ "WLBR To Flip To Conservative Talk". RadioInsight. Retrieved March 11, 2022.
  8. ↑ "SEVEN MOUNTAINS MEDIA TO ACQUIRE 34 STATIONS FROM FOREVER MEDIA". RadioInsight.com. October 12, 2022. Retrieved October 14, 2022.
  9. ↑ "Seven Mountains Media-Forever Media Deal To Close Jan. 2". October 12, 2022.
  10. ↑ "Lebanon Says Hello Wilbur (Again) - RadioInsight". January 3, 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.