WLXR (FM)

Last updated
WLXR
Broadcast area La Crosse, Wisconsin
Frequency 96.1 MHz
BrandingMix 96.1
Programming
Format Hot adult contemporary
Affiliations
Ownership
OwnerMagnum Broadcasting, Inc
WTMB, WBOG, WKBH-FM, WQCC
History
First air date
March 11, 1992 (1992-03-11) (as WTRL-FM)
Former call signs
  • WTRL-FM (1990–1992)
  • WBOG (1992–1997)
  • WUSK (1997–2000)
  • WXYM (2000–2023)
  • WLXR-FM (2023)
Technical information [1]
Licensing authority
FCC
Facility ID 39627
Class C2
ERP 44,000 watts
HAAT 160 m (525 ft)
Transmitter coordinates
44°1′32.00″N90°48′58.00″W / 44.0255556°N 90.8161111°W / 44.0255556; -90.8161111
Links
Public license information
Webcast Listen Live
Website 961radio.com

WLXR (96.1 FM, "Mix 96.1") is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse area. The station is owned by Magnum Broadcasting [2] and features programming from AP Radio, Compass Media Networks and Premiere Networks. [3]

Contents

History

The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to WXYM. [4] From 2019 to 2020, the station re-broadcast on 107.1 from WKBH-FM HD3 until it became "Alt 107.1." [5] On September 7, 2021, WXYM added Elvis Duran for mornings.

On May 14, 2023, Magnum Communications changed the call sign from WXYM to WLXR-FM, which was the former call sign for WEQL. On May 29, the call sign changed again, to WLXR.

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References

  1. "Facility Technical Data for WLXR". Licensing and Management System. Federal Communications Commission.
  2. "Magnum.media". Magnumbroadcasting.com. Retrieved 29 April 2016.
  3. "WLXR Facility Record". United States Federal Communications Commission, audio division.
  4. "WLXR Call Sign History". United States Federal Communications Commission, audio division.
  5. "Alt 107.1 Debuts In La Crosse". RadioInsight. Retrieved 2021-09-07.