WCOW-FM

Last updated
WCOW-FM
WCOW-FM logo.png
Broadcast area Tomah-La Crosse, Wisconsin
Frequency 97.1 MHz
Branding"Cow 97"
Programming
Language(s) English
Format Country
Affiliations Packers Radio Network
Ownership
OwnerSparta-Tomah Broadcasting Co., Inc.
WFBZ, WKLJ
History
Call sign meaning
COW
Technical information
Facility ID 61682
Class C1
ERP 100,000 watts
HAAT 179 m (587 ft)
Transmitter coordinates
43°58′6.00″N90°51′35.00″W / 43.9683333°N 90.8597222°W / 43.9683333; -90.8597222
Links
Webcast Listen Live
Website cow97.com

WCOW-FM (97.1 MHz, "Cow 97") is a country music radio station licensed to Sparta, Wisconsin that serves Mid-western Wisconsin and the La Crosse and La Crescent communities on the nearby Mississippi River separating Minnesota and Wisconsin. WCOW-FM also simulcasted for many years on their sister station at 1290 AM when it too had the WCOW calls. The WCOW call sign has previously been used by other broadcasters, including a station that existed from 1951 to 1957 in Minneapolis-St. Paul before being renamed as WISK.

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