WFBZ

Last updated

WFBZ
Broadcast area La Crosse, Wisconsin
Frequency 105.5 MHz
Branding105.5 ESPN
Programming
Format Sports
Affiliations ESPN Radio
Wisconsin Badgers
Ownership
OwnerSparta-Tomah Broadcasting Co., Inc.
WKLJ, WCOW-FM
History
First air date
November 24, 1984 (as WKDL)
Former call signs
WKDL (1984–1986)
WKBH-FM (1986–1997)
Technical information [1]
Licensing authority
 FCC
Facility ID 56616
Class A
ERP 2,100 watts
HAAT 162 m (531 ft)
Transmitter coordinates
 43°56′33.00″N91°26′3.00″W / 43.9425000°N 91.4341667°W / 43.9425000; -91.4341667
Links
Public license information
Webcast Listen Live
Website espnlacrosse.com

WFBZ (105.5 FM, "105.5 ESPN") is a radio station broadcasting a sports format. Licensed to Trempealeau, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Sparta-Tomah Broadcasting Co., Inc. and features programming from ESPN Radio. [2]

Contents

History

The station was assigned the call letters WKDL on July 11, 1984. On October 1, 1986, the station changed its call sign to WKBH-FM, and on New Year's Day 1997, to the current WFBZ. [3]

In the late 1990s a hybrid format consisted of ABC Radio's Satellite Music Network "Classic Rock" during the day, and ABC's "Z-Rock" at night.

The station launched a fulltime alternative rock format in 1997 which continued until November 1, 2001.

From 1999 until the format's demise the advertising sales function was performed under a Local Marketing Agreement (LMA) by Mississippi Valley Communications, Inc., licensee of WQCC, WLXR, and WLFN. Rochester, MN, based Faith Sound, Inc., which operated translator K220EP at La Crescent until 2024, had agreed to purchase the assets, but the deal fell through. A simulcast with sister station WKBH, then clearing ESPN Radio, began at that date. Later the station would be sold to an ownership group made of workers at Mississippi Valley Communications, but after clarification of the FCC ownership caps it was spun off to Sparta-Tomah Broadcasting Co., Inc.

References

  1. ↑ "Facility Technical Data for WFBZ". Licensing and Management System. Federal Communications Commission.
  2. ↑ "WFBZ Facility Record". United States Federal Communications Commission, audio division.
  3. ↑ "WFBZ Call Sign History". United States Federal Communications Commission, audio division.


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