WEVR-FM

Last updated

WEVR-FM
Broadcast areaWestern Wisconsin, Eastern Minnesota
Frequency 106.3 MHz
Programming
Format Adult contemporary
Affiliations USA Radio Network
Ownership
OwnerHanten Broadcasting Company
WEVR (AM)
History
First air date
September 30, 1970
Call sign meaning
'WE' are 'V'ariety 'R'adio
Technical information [1]
Licensing authority
 FCC
Facility ID 25991
Class A
ERP 6,000 watts
HAAT 100 meters (330 ft)
Transmitter coordinates
 44°53′19.00″N92°39′2.00″W / 44.8886111°N 92.6505556°W / 44.8886111; -92.6505556
Links
Public license information
Website friendlyvalleyradio.com

WEVR-FM (106.3 FM) is a radio station broadcasting an adult contemporary music format [2] licensed to River Falls, Wisconsin, United States. The station is owned by Hanten Broadcasting Company. [3]

Contents

History

WEVR-FM went on the air September 30, 1970, a year after WEVR AM debuted. [4] [5] [6] On June 2, 1971, the station debuted its long-standing slogan, "Your Good Neighbor in the Friendly Valley," which has remained a core part of its identity for over fifty years. [7]

The station programs an adult contemporary format, along with local sports coverage, news, and farm updates. It is also an affiliate of the Wisconsin Badgers football, Green Bay Packers, and Milwaukee Brewers radio networks, with WEVR AM airing games that conflict. WEVR FM & AM also air select local high school sporting events.

The highlight of many listeners each day was the "Time for trade" segment, a 10-minute community event and sale show showed hosted by the local hardware store owner, Fred Benson. [8] He was the owner and operator of Lunds Hardware, a 104-year-old business before it closed in the early 2000s. [9] Benson would mention all community events, offer local items for sale by responding to a phone call, and small engine repair advice by J. Fizz, a local expert on small engine & snowblower repairs, tips, and troubleshooting. J.Fizz's segments became so popular, the station considered offering J.Fizz his own half-hour show each Saturday morning however, J.Fizz had no interest in what he called, "big-time show business". J. Fizz would later go on and provide tips to public radio listeners through the local colleges' radio station WRFW 88.7 for four years before retiring. Around 5:00 WEVR’s “Suppertime Summary” starts, wrapping up information that happened during the day. [10]

References

  1. ↑ "Facility Technical Data for WEVR-FM". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Station Information Profile". Arbitron. Summer 2009. Retrieved November 7, 2009.
  3. ↑ "WEVR-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved November 7, 2009.
  4. ↑ "WEVR-FM" (PDF). 1976 Broadcasting Yearbook. p. C-222. Retrieved August 29, 2019.
  5. ↑ 1976 Broadcasting Yearbook (PDF). Broadcasting Publications Inc. 1976. p. C-222. Retrieved January 3, 2026.
  6. ↑ "Broadcasting Magazine" (PDF). Broadcasting Publications Inc. October 12, 1970. p. 65. Retrieved January 3, 2026.
  7. ↑ "WEVR-AM 1550 & WEVR-FM 106.3". Experience River Falls. Retrieved January 3, 2026.
  8. ↑ "History of Lund's Hardware". River Falls Area Historical Society. Retrieved January 3, 2026.
  9. ↑ "End of an era for Lund's Hardware". River Falls Journal. March 30, 2006. Retrieved January 3, 2026.
  10. ↑ "Falcon Features: Alumni in the News" (PDF). University of Wisconsin-River Falls. Spring 2002. p. 14. Retrieved January 3, 2026.
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