The BTS Meal was a meal sold by the international fast food chain McDonald's in collaboration with the South Korean boy band BTS. Consisting of Chicken McNuggets, medium French fries, a medium Coca-Cola, and two spicy dipping sauces (Sweet Chili and Cajun), the BTS Meal was sold from May 26, 2021, to June 20, 2021, in select countries and eventually reached a total of fifty countries.
The BTS Meal consists of a 10- or 9-piece Chicken McNuggets, [1] medium french fries, a medium Coca-Cola, and Sweet Chili and Cajun dipping sauces inspired by "popular McDonald's South Korean recipes". [2]
A representative from the band's agency, Big Hit Entertainment, announced the collaboration between BTS and McDonald's through an official statement. Fans could purchase a meal coupon through a food ordering service prior to the official release.
Depending on the countries and location, the BTS Meal was available via dine-in, take-out, drive-through, and app-based orders, and it was only available during regular hours. The collaboration was the third collaboration for McDonald's. The BTS Meal was first released on May 26, 2021, [3] [4] in select countries, including: the United States, Austria, the Bahamas, Brazil, Canada, Colombia, the Dominican Republic, Indonesia, Israel, Malaysia, Paraguay, the Philippines, Taiwan, Romania and Sint Maarten. [5] By late June, the meal had been released in fifty countries. [6] Amidst the COVID-19 pandemic, massive crowds in Indonesia reportedly forced the temporary closure of many outlets, [7] whereas in Singapore, the meal could only be ordered via delivery to prevent crowding at outlets due to the pandemic. [8] Upon its release, the BTS-inspired packaging that the meal was served in was listed for resale on several e-commerce platforms, [1] including Carousell. [9] The promotion was discontinued on June 20, 2021. [10]
Credits adapted from ABS-CBN News. [11]
Writing for the Chicago Tribune , Louisa Chu found the dipping sauces "smooth, but unsurprising". [12] Rebecca Alter of Vulture praised McDonald's business acumen, while stating that the collaboration "made me optimistic for the future of musician promos at chains". [13] William Mullally of Esquire Middle East described the Cajun dipping sauce as "the stuff of fast food greatness". [14]
In 2021, the release reached over a million sales in South Korea, [15] and caused an increase in sales, according to McDonald's. [16]
Satay, or sate in Indonesian, is a Javanese dish of seasoned, skewered and grilled meat, served with a sauce. The earliest preparations of satay originated in Java, Indonesia. but has spread to almost anywhere in Indonesia, where it has become a national dish. Indonesian satay is often served with peanut sauce and kecap manis – a sweet soy sauce, and is often accompanied with ketupat or lontong, a type of rice cake, though the diversity of the country has produced a wide variety of satay recipes. It is also popular in many other Southeast Asian countries including Brunei, Malaysia, Philippines, Singapore and Thailand. It also recognized and popular in Suriname and the Netherlands. In Sri Lanka, it has become a staple of the local diet as a result of the influences from the local Malay community.
Indonesian cuisine is a collection of various regional culinary traditions that formed in the archipelagic nation of Indonesia. There are a wide variety of recipes and cuisines in part because Indonesia is composed of approximately 6,000 populated islands of the total 17,508 in the world's largest archipelago, with more than 1,300 ethnic groups.
Fried rice is a dish of cooked rice that has been stir-fried in a wok or a frying pan and is usually mixed with other ingredients such as eggs, vegetables, seafood, or meat. It is often eaten by itself or as an accompaniment to another dish. Fried rice is a popular component of East Asian, Southeast Asian and certain South Asian cuisines, as well as a staple national dish of Indonesia. As a homemade dish, fried rice is typically made with ingredients left over from other dishes, leading to countless variations. Fried rice first developed during the Sui dynasty in China.
The McChicken is a chicken burger sold by the international fast food restaurant McDonald's. It consists of a toasted wheat bun, a breaded patty, shredded lettuce and mayonnaise.
Chicken McNuggets are a type of chicken nuggets sold by the international fast food restaurant chain McDonald's. They consist of small pieces of reconstituted boneless chicken meat that have been battered and deep fried. Chicken McNuggets were conceived by Keystone Foods in the late 1970s and introduced in select markets in 1981. The nuggets were made available worldwide by 1983 after correcting a supply issue. The formula was changed in 2016 to remove artificial preservatives and improve the nutritional value.
Sriracha is a type of hot sauce or chili sauce made from a paste of chili peppers, distilled vinegar, pickled garlic, sugar, and salt.
Nasi goreng, Malay lit. 'fried rice', is a Southeast Asian rice dish with pieces of meat and vegetables added. It can refer simply to fried pre-cooked rice, a meal including stir fried rice in a small amount of cooking oil or margarine, typically spiced with kecap manis, shallot, garlic, ground shrimp paste, tamarind and chilli and accompanied by other ingredients, particularly egg, chicken and prawns. There is also another kind of nasi goreng which is made with ikan asin which is also popular across Indonesia. Nasi goreng is sometimes described as Indonesian stir-fried rice, although it is also popular in Southeast Asia. Beyond the Malay Archipelago, it has gained popularity through Indonesian influence in Sri Lanka and via Indonesian immigrant communities in Suriname and the Netherlands. It is distinguished from other Asian fried rice recipes by its aromatic, earthy and smoky flavor, owed to generous amount of caramelised sweet soy sauce and powdered shrimp paste, and the taste is stronger and spicier compared to Chinese fried rice.
Fried noodles are common throughout East Asia, Southeast Asia and South Asia. Many varieties, cooking styles, and ingredients exist.
Chili sauce and chili paste are condiments prepared with chili peppers.
Peanut sauce, satay sauce, bumbu kacang, sambal kacang, or pecel is an Indonesian sauce made from ground roasted or fried peanuts, widely used in Indonesian cuisine and many other dishes throughout the world.
McDonald's Corporation is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's traces its origins to a 1940 restaurant in San Bernardino, California, United States. After expanding within the United States, McDonald's became an international corporation in 1967, when it opened a location in Richmond, British Columbia, Canada. By the end of the 1970s, McDonald's restaurants existed in five of the Earth's seven continents; an African location came in 1992 in Casablanca, Morocco.
Nam chim or nam jim is Thai for "dipping sauce". It can refer to a wide variety of dipping sauces in Thai cuisine, with many of them a combination of salty, sweet, spicy and sour.
Hot pot or hotpot, also known as steamboat, is a dish whereby a heat source placed on the dining table keeps a pot of soup stock simmering, and accompanied with an array of Chinese foodstuffs and ingredients and food offerings provided for the diners to dip into the flavorful broth.
Ayam goreng is an Indonesian and Malaysian dish consisting of deep-fried chicken in oil. Ayam goreng literally means "fried chicken" in Malay, Indonesian and also in many Indonesian regional languages. Unlike other countries, Indonesian fried chicken usually uses turmeric and garlic as its main ingredients rather than flour.
Ayam bakar is an Indonesian and Malay dish, consisting of charcoal-grilled chicken. Ayam bakar literally means "grilled chicken" in Indonesian and Malay.
Balado is a type of hot and spicy bumbu found in Minang cuisine of West Sumatra, Indonesia. It has since spread through the rest of Indonesia and also Malaysia especially in Negeri Sembilan. Balado sauce is made by stir frying ground red hot chili pepper with other spices including garlic, shallot, tomato and kaffir lime in coconut or palm oil.
McSpicy is the name used by the fast-food restaurant chain McDonald's for burgers in various markets. In Singapore, a chicken burger called the McSpicy is the chain's top-selling burger.
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