McDonaldland is a McDonald's media franchise and the fictional fantasy world inhabited by Ronald McDonald and his friends. Starting with the creation of Ronald McDonald in 1963, it is primarily developed and published by McDonald's. Initial attempts to expand the McDonaldland universe by marketing agency Needham, Harper & Steers were seemingly retconned due to legal issues, but ongoing aspects were expanded in McDonald's projects in collaboration with Data East, Virgin Interactive, Treasure, SEGA, and Klasky Csupo.
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. In video games, the term is also sometimes used to describe unusual features or playstyles, especially if they are unnecessary or obnoxious.
"McJob" is a slang term for a low-paying, low-prestige dead-end job that requires few skills and offers very little chance of advancement. The term "McJob" comes from the name of the fast-food restaurant McDonald's, but is used to describe any low-status job – regardless of employer – where little training is required, staff turnover is high, and workers' activities are tightly regulated by managers.
A chicken nugget is a food product consisting of a small piece of deboned chicken meat that is breaded or battered, then deep-fried or baked. Developed in the 1950s by finding a way to make a coating adhere, chicken nuggets have become a very popular fast food restaurant item, and are widely sold frozen for home use.
A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo. The packaging and toy are frequently part of a marketing tie-in to an existing television series, film or toyline.
Super Size Me is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock's film follows a 30-day period from February 1 to March 2, 2003, during which he claimed to consume only McDonald's food, although he later disclosed he was also drinking heavy amounts of alcohol. The film documents the drastic change on Spurlock's physical and psychological health and well-being. It also explores the fast food industry's corporate influence, including how it encourages poor nutrition for its own profit and gain.
Frank Wilton Marshall is an American film producer and director. He often collaborates with his wife, film producer Kathleen Kennedy, with whom he founded the production company Amblin Entertainment, along with Steven Spielberg. In 1991, he founded, with Kennedy, The Kennedy/Marshall Company, a film production company. Since May 2012, with Kennedy taking on the role of President of Lucasfilm, Marshall has been Kennedy/Marshall's sole principal.
Morgan Valentine Spurlock was an American documentary filmmaker, writer, and television producer. He directed 23 films and was the producer of nearly 70 films throughout his career. Spurlock received acclaim for directing the documentary Super Size Me (2004), which was nominated for the Academy Award for Best Documentary Feature Film. He produced What Would Jesus Buy? (2007) and directed Where in the World Is Osama bin Laden? (2008), POM Wonderful Presents: The Greatest Movie Ever Sold (2011), Comic-Con Episode IV: A Fan's Hope (2011), and One Direction: This Is Us (2013).
Charles Hamilton "Charlie" Bell AO was an Australian business executive. He served as president of the American-based fast-food chain McDonald's from December 2002, and additionally as chief executive officer from April to November 2004. Bell was the first non-American and the youngest person to hold that position.
Ron English is an American contemporary artist who explores brand imagery, street art, and advertising.
A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $2.99. The portion size, and number of items included with the food, are typically related to the price.
Tyrannosaurus rex is unique among dinosaurs in its place in modern culture; paleontologist Robert Bakker has called it "the most popular dinosaur among people of all ages, all cultures, and all nationalities". Paleontologists Mark Norell and Lowell Dingus have likewise called it "the most famous dinosaur of all times." Paleoartist Gregory S. Paul has called it "the theropod. [...] This is the public's favorite dinosaur [...] Even the formations it is found in have fantastic names like Hell Creek and Lance." Other paleontologists agree with that and note that whenever a museum erects a new skeleton or bring in an animatronic model, visitor numbers go up. "Jurassic Park and King Kong would not have been the same without it." In the public mind, T. rex sets the standard of what a dinosaur should be. Science writer Riley Black similarly states, "In all of prehistory, there is no animal that commands our attention quite like Tyrannosaurus rex, the king of the tyrant lizards. Since the time this dinosaur was officially named in 1905, the enormous carnivore has stood as the ultimate dinosaur."
The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices.
Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public.
Dean Raymond Cundey, A.S.C. is an American cinematographer and film director. He is known for his collaborations with John Carpenter, Steven Spielberg, and Robert Zemeckis, as well as his extensive work in the horror genre, in addition to numerous family and comedy films. His filmography as a cinematographer includes Halloween (1978), The Fog (1980), Escape from New York (1981), The Thing (1982), the Back to the Future trilogy (1985–1990), Who Framed Roger Rabbit (1988), Jurassic Park (1993), Apollo 13 (1995), and Garfield: The Movie (2004).
McDonald's Corporation is the world's largest chain of fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's traces its origins to a 1940 restaurant in San Bernardino, California, United States. After expanding within the United States, McDonald's became an internat ional corporation in 1967, when it opened a location in Richmond, British Columbia, Canada. By the end of the 1970s, McDonald's restaurants existed in five of the Earth's seven continents; an African location came in 1992 in Casablanca, Morocco.
Don't Eat This Book: Fast Food and the Supersizing of America is a 2005 book by Morgan Spurlock.
Fat Head is a 2009 American documentary film directed by and starring comedian Tom Naughton. The film seeks to refute both the documentary Super Size Me and the lipid hypothesis, a theory of nutrition started in the early 1950s in the United States by Ancel Keys and promoted in much of the Western world.
Lego Jurassic World is a Lego theme based on the Jurassic World media franchise created by Michael Crichton and centered on a disastrous attempt to create a theme park of cloned dinosaurs. It is licensed from Universal Studios and Amblin Entertainment. The theme was introduced in June 2015, with the release of toy sets and the video game Lego Jurassic World, both to promote the film Jurassic World. Subsequent sets were released in 2018, alongside the next film, Jurassic World: Fallen Kingdom. Various animated projects have also been made, including the 2018 television special Lego Jurassic World: The Secret Exhibit, and the 2019 miniseries Lego Jurassic World: Legend of Isla Nublar.
