Supersize food portions are portions that are larger than the normal "large" size. [1] The term was particularly used by McDonald's restaurants for their largest-size portions of French fries and soft drinks. In the United States, McDonald's introduced the supersized option in the summer of 1987. [2]
For Disney's 1988 film Who Framed Roger Rabbit , instead of running a Happy Meal promotion targeted at children, they opted for a "super-size" promotion, "designed to appeal to teenagers and young adults, the same as the movie's audience". [3] The same held true for the 1993 Steven Spielberg film Jurassic Park , when McDonald's introduced their Dino-Sized drink and fry options. [4]
In 2004, Morgan Spurlock released a documentary film called Super Size Me , in which Spurlock ate only McDonald's food for 30 days while exploring the effects on his health. [5] In March 2004, six weeks after the film's debut, McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices. [6]
