McKids

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McKids
IndustryClothing

McKids was a chain of clothing stores marketed to children and operated by the McDonald's Corporation through a partnership with Sears. [1] [2] [3]

Contents

Overview

In July 1987, Sears began selling the McKids line of children's clothing. [1] In December 1988, Sears opened the first seven free-standing McKids stores. [1] [4] In early 1991, all 47 free-standing McKids stores were closed. [5] The McKids line of clothing continued to be sold at Sears stores. [5] In 1997, McKids clothing began to be sold exclusively at Wal-Mart. [6] McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China. [6] [7] [8]

References

  1. 1 2 3 "Sears to Open McKids Stores". The New York Times . 10 August 1988. Retrieved 23 November 2014.
  2. ↑ "Sears, Mcdonald's Cook Up New Clothes Line -- Mckids". Chicago Tribune. 10 November 1986. Retrieved 23 November 2014.
  3. ↑ Sears History - 1988-1992, Sears Canada. Archived January 17, 2013, at the Wayback Machine
  4. ↑ Agnes Torres Al-Shibibi, "The New Kids' Store On The Block Makes Shopping Into Child's Play", Orlando Sentinel , April 8, 1989. Accessed September 29, 2015
  5. 1 2 Marianne Taylor, "Mckids Leaving Toyland", Chicago Tribune , January 11, 1991. Accessed September 29, 2015
  6. 1 2 "McDonald's Revives McKids, Closes Redbox - Chiefmarketer". Chiefmarketer. Retrieved 23 November 2014.
  7. ↑ "Burger giant plans clothing range", BBC News , March 25, 2004. Accessed September 29, 2015
  8. ↑ Liz Clarke, "McDonald's Goes for Gold With Olympic Sponsorships", Washington Post , August 17, 2004; Page E01. Accessed September 29, 2015
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