Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
There are multiple urban legends centering around the fast-food chain McDonald's. These legends include claims about the food and allegations of discrimination by the company.
Slacktivism is the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment. Additional forms of slacktivism include engaging in online activities such as "liking," "sharing," or "tweeting" about a cause on social media, signing an Internet petition, copying and pasting a status or message in support of the cause, sharing specific hashtags associated with the cause, or altering one's profile photo or avatar on social network services to indicate solidarity.
A hashtag is a metadata tag that is prefaced by the hash symbol, #. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Tumblr as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag #bluesky returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores.
TwitPic was a website and app that allowed users to post pictures to the Twitter microblogging service, which at the time of TwitPic's creation could not be posted to Twitter directly. TwitPic was often used by citizen journalists to upload and distribute pictures in near real-time as an event was taking place.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
A death hoax is a deliberate report of someone's death that is later revealed to be untrue. In some cases, it might be because the person has intentionally faked death.
The Christchurch Recovery Map, also known as eq.org.nz, was a short-lived website providing crowdsourced information about the Christchurch earthquake of 22 February 2011. The site aggregated information via email, tweets with an #eqnz hashtag, SMS and a locally hosted web form. The site was built with open source tools and active support from CrisisCommons and Ushahidi.
Barack Obama won the 2008 United States presidential election on November 4, 2008. During his campaign, he became the first presidential candidate of a major party to utilize social networking sites to expand and engage his audience of supporters and donors.
Networked feminism is a phenomenon that can be described as the online mobilization and coordination of feminists in response to sexist, misogynistic, racist, and other discriminatory acts against minority groups. This phenomenon covers all possible definitions of what feminist movements may entail, as there have been multiple waves of feminist movements and there is no central authority to control what the term "feminism" claims to be. While one may hold a different opinion from another on the definition of "feminism", all those who believe in these movements and ideologies share the same goal of dismantling the current patriarchal social structure, where men hold primary power and higher social privileges above all others.
Black Twitter is an internet community largely consisting of the Black diaspora of users in the United States and other nations on Twitter, focused on issues of interest to the black community. Feminista Jones described it in Salon as "a collective of active, primarily African-American Twitter users who have created a virtual community proving adept at bringing about a wide range of sociopolitical changes." A similar Black Twitter community arose in South Africa in the early 2010s.
Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.
Hashtag activism refers to the use of social media hashtags for Internet activism. The hashtag has become one of the many ways that social media contributes to civic engagement and social movements. The use of the hashtag on social media provides users with an opportunity to share information and opinions about social issues in a way that others (followers) can interact and engage as part of a larger conversation with the potential to create change. The hashtag itself consists of a word or phrase that is connected to a social or political issue, and fosters a place where discourse can occur. Social media provides an important platform for historically marginalized populations. Through the use of hashtags these groups are able to communicate, mobilize, and advocate for issues less visible to the mainstream.
#YesAllWomen is a Twitter hashtag and social media campaign in which users share examples or stories of misogyny and violence against women. First used in online conversations about misogyny following the 2014 Isla Vista killings, the hashtag was popular in May 2014, and was created partly in response to the Twitter hashtag #NotAllMen. #YesAllWomen reflected a grassroots campaign in which women shared their personal stories about harassment and discrimination. The campaign attempted to raise awareness of sexism that women experience, often from people they know.
A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media, or displayed as physical graffiti.
Fake news or information disorder is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue. Although false news has always been spread throughout history, the term fake news was first used in the 1890s when sensational reports in newspapers were common. Nevertheless, the term does not have a fixed definition and has been applied broadly to any type of false information presented as news. It has also been used by high-profile people to apply to any news unfavorable to them. Further, disinformation involves spreading false information with harmful intent and is sometimes generated and propagated by hostile foreign actors, particularly during elections. In some definitions, fake news includes satirical articles misinterpreted as genuine, and articles that employ sensationalist or clickbait headlines that are not supported in the text. Because of this diversity of types of false news, researchers are beginning to favour information disorder as a more neutral and informative term.
A conspiracy theory that originated in 2011 states that Canadian singer Avril Lavigne died in 2003, shortly after the release of her debut album, Let Go (2002), and was replaced by a body double named Melissa Vandella. Evidence used to support the theory include changes in Lavigne's appearance between 2003 and the present, supposed subliminal messaging in her follow-up album, Under My Skin (2004), and a photoshoot in which Lavigne has the name "Melissa" written on her hand. The theory is the subject of the BBC Sounds podcast Who Replaced Avril Lavigne?
Hurricane Shark and Street Shark are nicknames for several claimed instances of a live shark swimming in a flooded urban area, typically in the aftermath of a hurricane. For more than a decade, all media purporting to document such claims—most notably an image of a shark swimming on a flooded freeway—were debunked as fabrications. However, during Hurricane Ian in 2022, the Associated Press verified a video taken by Dominic Cameratta of a shark or other large fish swimming in flooded Fort Myers, Florida; one consulted expert concluded that the fish was "a juvenile shark" while another was unable to determine whether it was a shark. Both the re-emergence of the hoax in hurricane after hurricane and the eventual appearance of a plausible claim have been the subject of commentary and amusement; Daniel Victor of The New York Times described the Associated Press's findings as "like discovering Bigfoot is real".
The Grimace Shake is a berry-flavored milkshake that was first sold at McDonald's restaurants in the United States from June 11 to July 11, 2023, to celebrate the 52nd birthday of Grimace, the purple, milkshake-loving character from McDonaldland. The shake was then introduced in Canada the following year, starting on May 14, 2024. A third limited run took place in the United Kingdom for one week starting on August 28, 2024, celebrating McDonald's 50th anniversary in the country.
