| MTV Video Music Award for Best Pop | |
|---|---|
| Awarded for | Pop music videos |
| Country | United States |
| Presented by | MTV |
| First awarded | 1999 |
| Currently held by | Taylor Swift (2024) |
| Most awards | Britney Spears and Taylor Swift (3) |
| Most nominations | Britney Spears (7) |
| Website | VMA website |
The MTV Video Music Award for Best Pop was first given out in 1999 under the name of Best Pop Video, as MTV began to put several teen pop acts in heavy rotation. Nominations, however, were not just limited to pop acts, as dance, R&B, pop/rock, and reggaeton artists have also received nominations throughout the award's history.
In 2007, MTV eliminated this award along with all of the genre categories, but it returned in 2008.
In 2017, the word "Video" was removed from the names of all genre categories, leaving this award with its current name: Best Pop.
In 2024, the nominees were based on the artists, instead of music videos.
Britney Spears has received the most wins and nominations in this category, winning three awards out of seven nominations. NSYNC and Spears are the only acts to win the award for two consecutive years.
| Year [a] | Winner(s) | Video | Nominees | Ref. |
|---|---|---|---|---|
| 1999 | Ricky Martin | "Livin' la Vida Loca" | [1] |
| Year [d] | Winner(s) | Video | Nominees | Ref. |
|---|---|---|---|---|
| 2020 | BTS | "On" |
| [21] |
| 2021 | Justin Bieber (featuring Daniel Caesar and Giveon) | "Peaches" |
| [22] |
| 2022 | Harry Styles | "As It Was" |
| [23] |
| 2023 | Taylor Swift | "Anti-Hero" |
| [24] |
| 2024 | Taylor Swift | — | [25] |
|
|
The MTV Video Music Awards is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards, the annual MTV Video Music Awards ceremony has often been called the Super Bowl for youth, an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001, the VMA had become a coveted award.
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