2012 MTV Video Music Awards

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2012 MTV Video Music Awards
MTV VMA 2012 logo.svg
DateThursday, September 6, 2012
Location Staples Center (Los Angeles, California)
CountryUnited States
Hosted by Kevin Hart
Most awards One Direction (3)
Most nominations Rihanna and Drake (5 each)
Television/radio coverage
Network MTV
Produced byAmy Doyle
Garrett English
Jesse Ignjatovic
Dave Sirulnick
Directed by Hamish Hamilton
  2011  · MTV Video Music Awards ·  2013  

The 2012 MTV Video Music Awards , hosted by Kevin Hart, took place on Thursday, September 6, 2012, honoring the best music videos from the previous year. The awards were broadcast from the Staples Center arena at L.A. Live in Downtown Los Angeles. [1] Nominations were announced on July 31, 2012. Rihanna and Drake were the most nominated artists that year, with five nominations apiece, followed by Katy Perry and Beyoncé, who received four. [2]

Contents

One Direction was the biggest winner of the night winning their three nominations, including Best New Artist, and Rihanna went on to win Video of the Year. Both M.I.A. and Chris Brown won two awards each. [3] [4]

The awards ceremony, with an average of 6.1 million viewers, was the least-watched VMA show since 2007. The major factor which contributed to the drop in ratings was most likely altering the program's broadcast date to Thursday instead of Sunday, the day MTV had been using since 2004, with the exception of the 2006 ceremony. MTV also moved up the telecast to 8pm instead of 9pm, to avoid competing with President Barack Obama's speech at the 2012 Democratic National Convention. This was somewhat early for MTV's targeted audience. [5] Best Special Effects renamed Best Visual Effects.

Performances

Artist(s)Song(s)
Pre-show
Demi Lovato "Give Your Heart a Break"
Main show
Rihanna
ASAP Rocky
Calvin Harris
"Cockiness (Love It)" (Remix)
"We Found Love"
Pink "Get The Party Started" (intro)
"Blow Me (One Last Kiss)"
Frank Ocean "Thinkin' Bout You"
One Direction "One Thing"
Lil Wayne
2 Chainz
"Yuck!"
"No Worries"
Green Day "Let Yourself Go"
Alicia Keys
Nicki Minaj
(with Gabby Douglas)
"Girl on Fire"
Taylor Swift "We Are Never Ever Getting Back Together"
House artist

Source: [6] [7] [8]

Presenters

Pre-show

Main show

Winners and nominees

Nominees were announced on July 31, 2012. [2]

Video of the Year Best Male Video
Best Female Video Best New Artist
Best Pop Video Best Rock Video
Best Hip-Hop Video Best Electronic Dance Music Video
Best Direction Best Choreography
Best Visual Effects Best Art Direction
Best Editing Best Cinematography
Best Video with a Message Most Share-Worthy Video
Best Latino Artist

Artists with multiple wins and nominations

Artists who received multiple awards
WinsArtist
3 One Direction
2 Chris Brown
M.I.A.
Artists who received multiple nominations
NominationsArtist
5 Drake
Rihanna
4 Beyoncé
Katy Perry
3 Coldplay
Frank Ocean
Gotye
Jay-Z
Justin Bieber
M.I.A.
One Direction
2 Avicii
Carly Rae Jepsen
Chris Brown
Duck Sauce
fun.
Jennifer Lopez
Kanye West
Lana Del Rey
Linkin Park
Nicki Minaj
Skrillex

See also

References

  1. Montgomery, James (May 15, 2012). "2012 Video Music Awards To Take Over Staples Center Show will air live from Los Angeles on Thursday, September 6, at 8 p.m. ET/PT". MTV News. Archived from the original on September 14, 2012. Retrieved May 15, 2012.
  2. 1 2 Kaufman, Gil (July 31, 2012). "2012 MTV Video Music Awards: The Nominations Are In!". MTV News. Archived from the original on August 2, 2012.
  3. "MTV's video music awards keep the entertainment to a minimum". Guardian UK. September 7, 2012. Retrieved September 12, 2012.
  4. "One Direction beat Justin Bieber and Rihanna at MTV awards". Daily Telegraph. September 7, 2012. Retrieved September 12, 2012.
  5. "Ratings dwindle for MTV's annual VMA show". Yahoo TV. AP. September 11, 2012. Retrieved September 16, 2012.
  6. performers
  7. Kaufman, Gil (August 27, 2012). "Frank Ocean, Rihanna Join 2012 MTV Video Music Awards Lineup | MTV Video Music Awards". Mtv.com. Archived from the original on August 27, 2012. Retrieved September 7, 2012.
  8. "Lil Wayne, 2 Chainz, Nicki Minaj Set To Perform At 2012 VMAs!". MTV. Archived from the original on September 5, 2012. Retrieved September 4, 2012.
  9. "About The 2012 MTV Video Music Awards". MTV. Archived from the original on July 31, 2012. Retrieved September 7, 2012.
  10. "Romeo Santos wins "Tr3s Best Latino Artist of 2012" at the MTV Video Music Awards". Nbclatino.com. June 8, 2012. Archived from the original on September 8, 2012. Retrieved September 7, 2012.
  11. "2012 VMA Award Show". Tr3s. August 1, 2012. Retrieved September 7, 2012.