MTV Video Music Award for Best Direction | |
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Awarded for | Direction |
Country | United States |
Presented by | MTV |
First awarded | 1984 |
Currently held by | Taylor Swift – "Fortnight" by Taylor Swift featuring Post Malone (2024) |
Website | VMA website |
The MTV Video Music Award for Best Direction is an award given to the artist, the artist's manager, and the director of the music video. From 1984 to 2006, the full name of the award was Best Direction in a Video, and in 2007, it was briefly renamed Best Director. The category acquired its current name with the 2008 awards.
American artist Taylor Swift is the biggest winner in this category with four wins from six nominations.
The most nominated director is David Fincher with eight nominations. Remarkably, seven of Fincher's nominations were achieved in a three-year span (1989–1991), as he was nominated a record three times in both 1989 and 1990. Fincher's recent nomination (and win) occurred over twenty years later in 2013 for his work on Justin Timberlake's "Suit & Tie." Closely following him are Dave Meyers with seven nominations and Francis Lawrence with six. Hype Williams is the director with the most nominations and no wins at five.
The performers whose videos have won the most awards are Madonna and Taylor Swift, whose videos have garnered three direction moonmen respectively. However, Eminem's videos have received the most nominations with seven. Swift is also the only performer to have won four moonmen in this category for her work directing.
Five other performers have won a moonman in this category for their work directing/co-directing their videos: George Michael, Beck, Erykah Badu, Adam Yauch of the Beastie Boys, Kendrick Lamar and Lil Nas X. An additional nine performers have been nominated for their work co-directing/directing videos: Busta Rhymes, Missy Elliott, Christina Aguilera, Jared Leto (as Bartholomew Cubbins), Ryan Lewis, Bruno Mars, Billie Eilish, Tyler, the Creator (as Wolf Haley) and Travis Scott.
The MTV Video Music Awards is an award show presented by the cable channel MTV to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards, the annual MTV Video Music Awards ceremony has often been called the Super Bowl for youth, an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001, the VMA had become a coveted award.
The MTV Video Music Award for Video of the Year Presented by Burger King is the most prestigious competitive award and the final award presented at the annual MTV Video Music Awards. The award was created by the U.S. network MTV to honor artists with the best music videos. At the first MTV Video Music Awards ceremony in 1984, the Video of the Year honor was presented to The Cars for the video "You Might Think". Originally, all winners were determined by a special panel of music video directors, producers, and record company executives. Since the 2006 awards, winners of major categories are determined by viewers' votes through MTV's website, while the jury decides in the technical categories.
The MTV Video Music Award for Best New Artist has been given out since the first annual MTV Video Music Awards in 1984. Until 2006, the award was named Best New Artist in a Video. In 2007 its name was changed to Best New Artist, as the category underwent a format change to recognize the artist's body of work for the full year rather than a specific video. For the 2008 ceremony, the award retained its 2007 name but returned to the format of awarding a specific video rather than the artist's full body of work.
The MTV Video Music Award for Best Choreography is a craft award given to the artist, the artist's manager, and choreographer of the music video. From 1984 to 2007, the full name of the award was Best Choreography in a Video. The biggest winner is Frank Gatson with six wins. Michael Rooney follows closely behind with five wins.
The MTV Video Music Award for Best Visual Effects is a craft award given to the artist, the artist's manager, and the visual effects artists and/or visual effects company of the music video. From 1984 to 2006, the award's full name was Best Special Effects in a Video, and after a brief removal in 2007, its name was shortened to Best Special Effects between 2008 and 2011. In 2012, the category acquired its current name.
The MTV Video Music Award for Best Art Direction is a craft award given to both the artist as well as the art director of the music video. From 1984 to 2006, the award's full name was Best Art Direction in a Video, and after a brief removal in 2007, its name was shortened to its current form starting in 2008. The biggest winners are K. K. Barrett and Jan Houllevigue, both of whom won this award twice.
The MTV Video Music Award for Best Editing is a craft award given to the artist, the artist's manager, and the editor of the music video. From 1984 to 2007, the award's full name was Best Editing in a Video, before acquiring its current name in 2008.
The MTV Video Music Award for Best Cinematography is a craft award given to both the artist as well as the cinematographer/director of photography of the music video.
The MTV Video Music Award for Best R&B was first awarded in 1993 under the name Best R&B Video, and it was given every year until 2006. The following year MTV revamped the VMAs and eliminated all the genre categories. However, in 2008, when MTV returned the Video Music Awards to their previous format, Best R&B Video did not return despite four other genre awards doing so. It was only in 2019 that the R&B award returned to the VMAs, now under the shorter name of Best R&B.
The MTV Video Music Award for Best Hip Hop was first given out at the 1999 MTV Video Music Awards. The award, according to MTV, was originally intended for hip hop-inspired songs, not necessarily actual hip hop music videos. This explains the recognition of non-hip hop songs such as "Thong Song" and "I'm Real (Remix)".
The MTV Video Music Award for Best Rock was first given out in 1989, one of the four original genre categories added to the VMAs that year. In its first year, the award was called Best Heavy Metal Video, and from 1990 to 1995, it was renamed Best Metal/Hard Rock Video. The category underwent a third, brief name change in 1996, when it was renamed Best Hard Rock Video. In 1997, the award acquired its most enduring name, Best Rock Video, which it retained until 2016. The following year, the word "Video" was removed from all genre categories at the VMAs, giving this award its current name: Best Rock.
The MTV Video Music Award for Best Pop was first given out in 1999 under the name of Best Pop Video, as MTV began to put several teen pop acts in heavy rotation. Nominations, however, were not just limited to pop acts, as dance, R&B, pop/rock, and reggaeton artists have also received nominations throughout the award's history.
The MTV Video Music Award for Best Alternative was first given out at the 1991 MTV Video Music Awards. Prior to being called Best Alternative Video, it was known as Best Post-Modern Video in 1989 and 1990.
The MTV Video Music Award for Best Long Form Video was first given out in 1991. It was re-introduced in 2016 as Breakthrough Long Form Video and in 2022 under the original name.
The 2001 MTV Video Music Awards aired live on September 6, 2001, honoring the best music videos from June 10, 2000, to June 8, 2001. The show was hosted by Jamie Foxx at the Metropolitan Opera House in New York City.
The MTV Video Music Award for Best Collaboration was first introduced to the MTV Video Music Awards in 2007 under the name Most Earthshattering Collaboration, as the VMAs were revamped and a few new categories were added to the show. When MTV brought the VMAs back to their old format in 2008, this category did not return. It was not until 2010 that the category was reintroduced under the name Best Collaboration.
The MTV Video Music Award for Best Latin was first introduced to the MTV Video Music Awards in 2010 under the name Best Latino Artist. The award was created to replace the Los Premios MTV Latinoamérica, which closed in 2009.
The MTV Video Music Award for Video for Good is an award handed out at the yearly MTV Video Music Awards, first introduced at the 2011 ceremony. Originally named Best Video with a Message, the word "Social" was added to its name in 2013.
The MTV Video Music Award for Artist of the Year is one of the biggest awards given at the annual MTV Video Music Awards. It was first introduced at the 2017 MTV Video Music Awards, replacing both the MTV Video Music Award for Best Male Video and Best Female Video as MTV wanted to eliminate gender-specific awards.
The 2022 MTV Video Music Awards were held at the Prudential Center in Newark, New Jersey on August 28, 2022. The show was emceed by LL Cool J, Nicki Minaj, and Jack Harlow. Minaj was honored with the Video Vanguard Award, presented to her by her fans. Red Hot Chili Peppers was honored with the Global Icon Award which was presented to them by Cheech & Chong. This was the last VMA ceremony to be broadcast on The CW.