Aidan Zamiri

Aidan Zamiri
Born	Aidan O'Rourke [1] 1995 (age 30–31)
Occupations	Photographer film director
Years active	2020–present

Aidan O'Rourke, known professionally as Aidan Zamiri, is a Scottish photographer and filmmaker. ^{[2] [3] [4]}

Career

Zamiri grew up in a suburb of Glasgow. His mother is Iranian and his father is Scottish-Irish. ^{[2] [5]} He attended Central Saint Martins, where he majored in graphic design, graduating in 2017. ^{[1] [6] [7]} He chose Zamiri as his stage name as it is his grandmother's maiden name and easier to google than O'Rourke. ^[1]

One of Zamiri's first jobs behind the camera was to document Victoria Beckham's travels with her family across Europe and the Middle East. ^[2] He is known for directing numerous music videos including the videos for the songs "360" ^[8] and "Guess" ^[9] by Charli XCX, "Birds of a Feather" by Billie Eilish ^[10] and "Sum Bout U" by 645AR featuring FKA Twigs. ^[11]

Zamiri has directed and photographed ad campaigns for Nike, Google and Converse, and magazine spreads featuring Timothee Chalamet and Linda Evangelista, among others.

He also shot the album covers for Sega Bodega's Romeo and Dennis albums, PinkPantheress' Heaven knows , and Caroline Polachek's Desire, I Want to Turn Into You .

Zamiri is the director of the upcoming mockumentary film documenting Charli XCX's BRAT arena tour, The Moment . ^[12]

Awards and honors

In 2024, Zamiri won Video of the Year and Best Pop Video for 360 at the UK Music Video Awards. ^[13]

Filmography

Feature films

• The Moment (2026) – as director and co-screenwriter, with Bertie Brandes

Music videos

• "Party" by Planet 1999 (2020) – co-directed with Eamonn Freel
• "All of My Love" by RAYE & Young Adz (2020)
• "So When You Gonna..." by Dream Wife (2020)
• "Sum Bout U" by 645AR featuring FKA Twigs (2020)
• "Slime" by Shygirl (2020) – co-directed with Shygirl
• "Moonrise" by Ultra Caro (2021) – also editor
• "Over U" by Ultra Caro (2021) – also editor
• "Ride the Dragon" by FKA Twigs (2022)
• "Meta Angel" by FKA Twigs (2022) – also editor
• "Jealousy" by FKA Twigs featuring Rema (2022)
• "Darjeeling" by FKA Twigs featuring Jorja Smith & Unknown T (2022) – also editor
• "Bliss" by Yung Lean featuring FKA Twigs (2022) – also co-editor, with Jack Foster
• "Papi Bones" by FKA Twigs featuring Shygirl (2022) – also co-editor ,with Jack Foster
• "Oh My Love" by FKA Twigs (2022) – also co-editor, with Jack Foster
• "Honda" by FKA Twigs featuring Pa Salieu (2022) – also co-editor, with Jack Foster
• "Which Way" by FKA Twigs featuring Dystopia (2022) – also editor
• "Thank You Song" by FKA Twigs (2022) – also editor
• "Picture in My Mind" by PinkPantheress featuring Sam Gellaitry (2022)
• "Sugar" by Obongjayar (2022)
• "Pamplemousse" by FKA Twigs (2022) – co-directed with Yuma Burgess
• "Greatest Hits" by Jockstrap (2022)
• "Jetski" by Tiberius B (2023)
• "HHB" by Tiberius B (2023)
• "Victorious" by Yung Lean & Bladee (2023)
• "Capable of Love" by PinkPantheress (2023)
• "360" by Charli XCX (2024) – also writer
• "Guess" by Charli XCX featuring Billie Eilish (2024)
• "Birds of a Feather" by Billie Eilish (2024)
• "Forever Yung" by Yung Lean (2025)

References

1. Zamiri, Aidan (May 10, 2022). Storytelling, creativity and working with singer-songwriter FKA twigs | Aidan Zamiri. It's Nice That (Speech). Retrieved January 3, 2026– via YouTube.
2. Cheslaw, Louis (November 10, 2025). "Young, Cool and Directing a New Generation of Stars". The New York Times . Archived from the original on December 7, 2025. Retrieved November 17, 2025.
3. Rayner, Alex (September 20, 2025). "Meet the new generation of music video directors breaking the internet". The Sunday Times . Archived from the original on September 21, 2025. Retrieved January 3, 2026.
4. Turley, Richard (December 30, 2024). "How Aidan Zamiri Made the Music Video Essential Again". Interview . Archived from the original on July 20, 2025. Retrieved November 17, 2025.
5. Pennant, Felicia (April 30, 2020). "Aidan Zamiri Dazed 100 | Dazed". Dazed . Archived from the original on January 3, 2026. Retrieved January 3, 2026.
6. "Who is Aidan Zamiri, the man shaping the stars' image from Charli xcx to Billie Eilish?". Numéro . October 13, 2025. Archived from the original on January 3, 2026. Retrieved January 3, 2026.
7. Williams, Megan (November 16, 2023). "Aidan Zamiri on cutting through to culture". Creative Review . Archived from the original on February 10, 2025. Retrieved January 3, 2026.
8. Velasco, Matthew (May 10, 2024). "A Guide To All The 'It' Girls in Charli XCX's '360' Video". W . Archived from the original on January 3, 2026. Retrieved January 3, 2025.
9. "Charli xcx and Billie Eilish share Aidan Zamiri-directed new 'Guess' video". Dazed . August 2, 2024. Archived from the original on January 3, 2026. Retrieved January 3, 2026.
10. Monroe, Jazz (September 27, 2024). "Billie Eilish Shares New "Birds of a Feather" Video". Pitchfork . Archived from the original on January 3, 2026. Retrieved January 3, 2026.
11. Yoo, Noah (August 4, 2020). "FKA twigs Joins 645AR for New Song "Sum Bout U"". Pitchfork . Archived from the original on January 3, 2026. Retrieved January 3, 2026.
12. Millman, Ethan (October 9, 2025). "Charli XCX Film 'The Moment' to Feature Kylie Jenner, Rachel Sennott, Alexander Skarsgård". The Hollywood Reporter . Archived from the original on October 9, 2025. Retrieved January 3, 2026.
13. Williams, Megan (October 10, 2024). "Charli XCX wins best video at UK MVAs 2024". Creative Review . Archived from the original on December 1, 2024. Retrieved January 3, 2026.

External links

Aidan Zamiri at IMDb