Brat (album)

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Anticipating the release of Brat, the cover art of Charli XCX's discography was updated across streaming platforms to match its appearance.

Brat's artwork and packaging was designed by New York City-based studio Special Offer, Inc. [42] The cover is a lime green square with the title in lowercase imposed in Arial font. In a cover story interview for Vogue Singapore , Charli told Chandreyee Ray that criticism led her to question why fans feel "ownership over female artists" so much so that they demand their photograph be on all their work; she had previously called it "misogynistic and boring" on X. Of the album cover's colour—which is specifically Pantone 3507C [43] [44] —she said that green was heavily oversaturated in the media and fashion: "I wanted to go with an offensive, off-trend shade of green to trigger the idea of something being wrong. I'd like for us to question our expectations of pop culture—why are some things considered good and acceptable, and some things deemed bad? I'm interested in the narratives behind that and I want to provoke people. I'm not doing things to be nice". [45]

Despite its simple appearance, the album cover's design underwent a five-month development process, maintaining a green square with text. Freaney selected the colour after examining around 500 shades, aiming for an off-putting, garish effect. The final shade resonated with Charli's vision of bold irreverence. The typography, based on Arial, was chosen for its non-"precious" feel. While considering various Swiss typefaces, Freaney wanted to surpass Helvetica. The text, slightly stretched to "give it a personality", is awkwardly placed to be neither small and tasteful nor large and loud, creating an opinion-less aesthetic. [46]

In the weeks leading up to Brat's release, a wall in Greenpoint, Brooklyn—which fans called the "brat wall"—was painted and repainted with the album's signature green color and various messages. Over the summer, its messages changed frequently in line with the album's promotion cycle. The first message was "i'm your fav reference"—a lyric from the single "360"—before it was repainted to simply "brat". On June 10, when Brat's deluxe edition was released, the wall was changed to white with the message "brat and it's the same but there's three more songs so it's not". By the middle of June, the wall remained white but changed its message to "lorde", indicating Lorde's possible involvement with future releases pertaining to Brat, which soon appeared in the remix version of "Girl, So Confusing". The final message of the Brat wall—"ok bye!" in the album's signature green—was painted on July 1. [47]

Critical reception

Brat
Charli XCX - Brat (album cover).png
Standard edition cover
Studio album by
Released7 June 2024
Recorded2023–2024
Studio
Genre
Length41:23
Label Atlantic [1]
Producer
Charli XCX chronology
Bottoms
(2023)
Brat
(2024)
Brat and It's Completely Different but Also Still Brat
(2024)
Alternative cover
Charli XCX Brat and It's the Same but There's Three More Songs So It's Not.jpg
Deluxe edition cover
Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic? 8.7/10 [48]
Metacritic 95/100 [49]
Review scores
SourceRating
AllMusic Star full.svgStar full.svgStar full.svgStar full.svgStar half.svg [50]
Exclaim! 9/10 [51]
The Guardian Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg [52]
The Independent Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [53]
The Line of Best Fit 9/10 [31]
NME Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [54]
Paste 9.0/10 [30]
Pitchfork 8.6/10 [55]
Rolling Stone Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [56]
Slant Magazine Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [57]

According to the review aggregator Metacritic , Brat received "universal acclaim" based on a weighted average score of 95 out of 100 from 24 critic scores. [49] The website's report reads, "Critics have embraced the album's rave-influenced sound that eliminates some of the accessibility (and guest stars) of prior album Crash in favor of a rawer, grittier, and more sophisticated sound that is no less fun. Club classic, indeed." As of October 2024, it ranks as the highest-rated album of 2024 [58] and the 16th-highest-rated album of all time on the website. [59] The review aggregator site AnyDecentMusic? compiled 28 reviews and gave the album an average of 8.7 out of 10. [48] Critics praised Charli XCX's emotional vulnerability and several declared Brat to be one of her best albums, [60] [55] [61] [62] with Laura Snapes of The Guardian calling it a masterpiece. [52]

Sal Cinquemani of Slant Magazine described the album as "bratty and brash" but "frequently vulnerable". [57] Brittany Spanos of Rolling Stone wrote that Brat was a "hyperpop rollercoaster of post-Saturn return, early-thirties anxieties, and It-girl bravado". [29] Ben Tipple from DIY saw the album as a manifestation of Charli XCX's rave roots, dubbing it "an unmistakable representation of her very core; an exhilarating ode to the multiple facets of club culture". [63]

Meaghan Garvey of Pitchfork lauded the album as "substantial in new ways for Charli" and gave it the distinction of Best New Music. [64] Pitchfork also recognized "Von Dutch" and the "Girl, So Confusing" remix as Best New Tracks upon their respective releases. [65] [66] Writing for Paste , Eric Bennett praised the album and described it as "messy and vulnerable—in a way Charli's work has lacked over the last decade". [30] [67] Bojana Jovanović of Vogue Adria characterized the album as "complex, quality and made smartly enough for people to search for a deeper meaning in it. Is this the most contemporary and the most complete pop album at the moment? ... Charli XCX certainly made an album that left a strong impression on many, and based on the critical reception, it will certainly leave a mark in the history of music." [68]

Critic and YouTuber Anthony Fantano of The Needle Drop gave Brat a rare score of 10/10 after release. [69] [70]

Accolades

AwardYearCategoryResultRef.
Mercury Prize 2024-Nominated [71]
Gold Derby Music Awards 2024Album of the YearPending [72]
Grammy Awards 2025 Album of the Year Pending [73]
Best Dance/Electronic Album Pending
Best Recording Package Pending

Commercial performance

In the United Kingdom, Brat debuted at number two (selling 27,234 units) on the UK Albums Chart, earning Charli her second top ten charting album and her biggest opening week sales in the country. [75] This sparked controversy among media outlets who accused Taylor Swift of hogging the number one spot in the UK by releasing a new version of her most recent album, The Tortured Poets Department , available only in the UK, the same week that Brat was released. [76] [77] As of 25 July 2024, Brat sold 71,738 copies in the country. [78] After releasing the remix album Brat and It's Completely Different but Also Still Brat, the album reached the top of the charts in UK, marking Charli XCX's second number-one album in the UK after Crash (2022). [79] In Australia, Brat debuted at number three on the ARIA Charts. [80] It peaked at number one after the remix album release, becoming the singer second consecutive number one on the chart aferter Crash. [81]

In the US, Brat debuted at number three on the Billboard 200 with 77,000 album-equivalent units sold on its opening week, consisting of 40,000 pure album sales. With this feat, it became Charli's highest-charting album in the country. It also earned Charli her highest first week overall sales and her biggest streaming week ever with 46.72 million streams. [82] The album later returned to its number three peak on its nineteenth week, selling a further 105,000 equivalent units with 57,000 pure album sales, earning the album its biggest sales week on the chart. [83] The album also peaked at number one on the Dance/Electronic Albums chart, becoming her second top-ten record project on the chart after Vroom Vroom (2016), while all of its tracks charted on the Hot Dance/Electronic Songs. [84]

Impact

Charli
@charli_xcx
X logo 2023.svg

kamala IS brat

Jul 22, 2024 [85]

People 's Sadie Bell linked the album cover with the nature of the album, which Charli XCX called "confrontational". [86] Dubbed the "Brat summer" trend, the style of album cover and the specific shade of green became a viral sensation after a "Brat generator" tool surfaced online [43] that allowed users to replicate the cover with their own custom text. [87] [88] [89] [90] The London Eye landmark was lit up in lime green on the day of the album's release. [91] National Geographic acknowledged the album and the "brat girl" persona in a Brat-themed article discussing rebellious female icons throughout history, including Cleopatra, Wu Zetian, Lucrezia Borgia, Georgiana Cavendish, and Aurore Dupin (aka George Sand). [92]

On October 31, 2024, "brat" was named the word of the year by Collins English Dictionary. [93] [94]

In political campaigning

As part of their 2024 United Kingdom general election campaign, the Green Party of England and Wales posted a replica of the album cover to social media that read "vote green" instead of "brat". [95] Mayor of London Sadiq Khan received a mixed response when replicating the cover on his Instagram to promote the success of the Ultra Low Emission Zone scheme. [96]

Banner picture of Kamala HQ Kamala HQ Twitter Header.png
Banner picture of Kamala HQ

After Joe Biden decided to withdraw from the 2024 U.S. presidential election, the official Biden-Harris campaign profile renamed itself "Kamala HQ" and changed its banner picture in imitation of the album cover, replacing "brat" with "kamala hq". [98] This occurred after Charli XCX tweeted about Harris on X (formerly Twitter), saying "kamala IS brat". [99] [100] [101] [102] [103] Charli XCX later stated that although not meant as an explicit endorsement, she was "happy to help prevent democracy from failing forever". [4] Multiple TikTok videos have shown edits of songs from the album with footage of Harris in the background. Some analysts suggested the connection between the campaign and album would create enthusiasm among young voters. [104] [105] [106] On Real Time with Bill Maher in October, former Obama aide Van Jones made reference to the album in a negative assessment of Harris' campaign, stating it has gone from "brat to flat". [107]

Track listing

Brat – standard edition track listing
No.TitleWriter(s)Producer(s)Length
1."360"2:13
2."Club Classics"
  • Daniel
  • Cook [a]
2:33
3."Sympathy Is a Knife"
  • Keane
  • Charli XCX
2:31
4."I Might Say Something Stupid"
1:49
5."Talk Talk"
2:41
6."Von Dutch"
  • Aitchison
  • Keane
Keane2:44
7."Everything Is Romantic"
3:23
8."Rewind"
  • Aitchison
  • Walter
  • Cook
  • Cirkut
  • Cook
2:48
9."So I"
  • Aitchison
  • Keane
  • Shave
  • Shave
  • Cook
3:31
10."Girl, So Confusing"
  • Aitchison
  • Cook
Cook2:54
11."Apple"
  • Daniel
  • Wiklund
  • Cook
  • XCX
2:31
12."B2B"
  • Aitchison
  • Lévy
  • Gesaffelstein
  • Fedi
  • Cook
  • Schoudel [v]
2:58
13."Mean Girls"
  • Aitchison
  • Cook
  • Birchard
  • Cook
  • Hudson Mohawke
3:09
14."I Think About It All the Time"
  • Aitchison
  • Cook
  • Keane
  • Shave
  • Cook
  • Keane
2:15
15."365"
  • Aitchison
  • Cook
  • Walter
  • Cook
  • Cirkut
3:23
Total length:41:23
Brat and It's the Same but There's Three More Songs So It's Not – deluxe edition
No.TitleWriter(s)Producer(s)Length
16."Hello Goodbye"
  • Aitchison
  • Cook
Cook3:39
17."Guess" The Dare 2:22
18."Spring Breakers"
  • Aitchison
  • Cook
  • Keane
  • Shave
  • Cook
  • Keane
  • Shave
2:23
Total length:49:46
Notes
Samples and interpolations

Personnel

Charts

Chart performance for Brat
Chart (2024)Peak
position
Australian Albums (ARIA) [108] 1
Australian Dance Albums (ARIA) [109] 1
Austrian Albums (Ö3 Austria) [110] 5
Belgian Albums (Ultratop Flanders) [111] 3
Belgian Albums (Ultratop Wallonia) [112] 6
Canadian Albums (Billboard) [113] 2
Croatian International Albums (HDU) [114] 1
Danish Albums (Hitlisten) [115] 9
Dutch Albums (Album Top 100) [116] 4
Finnish Albums (Suomen virallinen lista) [117] 11
French Albums (SNEP) [118] 15
German Albums (Offizielle Top 100) [119] 5
Greek Albums (IFPI) [120] 47
Hungarian Albums (MAHASZ) [121] 11
Icelandic Albums (Tónlistinn) [122] 8
Irish Albums (OCC) [123] 1
Italian Albums (FIMI) [124] 15
Japanese Download Albums ( Billboard Japan ) [125] 50
Lithuanian Albums (AGATA) [126] 7
New Zealand Albums (RMNZ) [127] 4
Norwegian Albums (VG-lista) [128] 9
Polish Albums (ZPAV) [129] 10
Portuguese Albums (AFP) [130] 5
Scottish Albums (OCC) [131] 2
Spanish Albums (PROMUSICAE) [132] 2
Swedish Albums (Sverigetopplistan) [133] 12
Swiss Albums (Schweizer Hitparade) [134] 7
UK Albums (OCC) [135] 1
UK Dance Albums (OCC) [136] 1
US Billboard 200 [137] 3
US Top Dance/Electronic Albums (Billboard) [138] 1

Certifications

Certifications for Brat
RegionCertification Certified units/sales
Canada (Music Canada) [139] Platinum80,000
New Zealand (RMNZ) [140] Gold7,500
United Kingdom (BPI) [141] Gold100,000

Sales+streaming figures based on certification alone.

Notes

  1. The remixed versions of "Guess" and "Talk Talk" were also released as singles during the Brat era.

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