A. G. Cook | |
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![]() Cook performing in 2015 | |
Background information | |
Birth name | Alexander Guy Cook [1] |
Born | [2] | 23 August 1990
Origin | London, England |
Genres | |
Occupation(s) |
|
Years active | 2011–present |
Labels | PC Music, New Alias |
Website | agcook |
Alexander Guy Cook (born 23 August 1990) is an English music producer and the head of the UK record label PC Music. Cook released his first solo singles in 2014. He has also collaborated with PC Music artists such as Hannah Diamond, GFOTY, EASYFUN, Danny L Harle and felicita. He formed the one-off project QT with musician Sophie and performance artist Hayden Dunham, producing the 2014 single "Hey QT".
Cook came into the public eye as Charli XCX's creative director [3] and has executively produced her projects Number 1 Angel , Pop 2 , Charli , How I'm Feeling Now and Brat . Cook was named #12 in the Dazed 100 for "redefining style and youth culture in 2015 and beyond". [4] Cook released his two debut albums, 7G and Apple , and received the Variety Hitmakers Innovator of The Year Award in 2020. [5] In 2022, he co-produced the song "All Up in Your Mind" from Beyoncé's album Renaissance , which earned him a nomination for the Grammy Award for Album of the Year. [6]
Since founding PC Music in August 2013, Cook's label has represented over 20 artists releasing music within a similar style, in which tropes from mainstream 1990s and 2000s pop music are amplified. [7] This style of exaggerated pop tropes grew to serve as the foundation of the genre hyperpop, which Cook is credited for developing and popularising. [8]
Alexander Guy Cook is the son of English architect Sir Peter Cook and Israeli architect Yael Reisner. He attended Goldsmiths, University of London, where he studied music. [9]
It was at Goldsmiths he reconnected with Danny L Harle, with whom he had gone to school as a teen. [2] The two bonded over their shared musical tastes and interest in comedy duo Tim & Eric. This grew into a musical project called Dux Content. [10]
Since they did not have a vocalist, Dux Content focused on musical experiments like compound metres and changes in tempo. [10] One of their earlier works was a collection of compositions for the Disklavier, released with Spencer Noble and Tim Phillips under the name "Dux Consort". [1]
Cook created Gamsonite, a "pseudo-label" collecting his early collaborations. [9] Dux Content released its songs with strange renderings of digital avatars for promotional artwork. [1] They contributed to the score for Alicia Norman's animated film Heart of Death and began considering a children's television show titled Dux Content's Jungle Jam. Cook and Harle explored how to build rhythms out of a vocalist's natural singing tempo and released the results as "Dux Kidz". The project was noticed by producer Sophie, who later worked with PC Music's acts. [10] Cook began working on building flashy websites with Hannah Diamond and decided to focus on using websites to promote music. [9]
In August 2013, Cook founded PC Music as a way of embracing an A&R role, with the aim of "recording people who don't normally make music and treating them as if they're a major label artist." [2] In January 2014, Cook released "Keri Baby" as his first solo single, with vocals by Diamond. [11] The track uses pop clichés and glitchy vocals to depict Diamond as a digital entity on a screen. [11] [12] His follow-up single "Beautiful" was released in June. "Beautiful" is a pastiche of Eurodance, featuring high, pitch-shifted vocals and donk sounds. [13] [14] Fact magazine called it PC Music's "de-facto anthem", and the song received a remix from Scottish producer Rustie. [15]
Cook worked with Sophie to produce a song for QT, a pop singer portrayed by American performance artist Hayden Dunham. [16] She found Cook through his work online and wanted to use a song to market a QT energy drink. [17] Their resulting collaboration "Hey QT" was released in August 2014 on XL Recordings. [18]
On 22 December 2014, A. G. Cook released "What I Mean" from his "Personal Computer Music" mix as a single. The single was made available as a free download via radio presenter Annie Mac's "Free Music Monday" SoundCloud channel. [19] Opening with muffled dialogue, the song incorporates robotic vocals and a sample of R&B artist Chuckii Booker. [20] Its organ-based arrangement was a more soulful take on Cook's usual style of dance-pop. [20] [21] After discussing a collaboration on a Charli XCX album, [22] Cook contributed an official remix of her single "Doing It" featuring Rita Ora. [23]
Cook's work received recognition on year-end lists for 2014. "Keri Baby" was listed at number 5 of Dummy magazine's "20 Best Tracks of 2014", [24] and BuzzFeed's "13 Obscure Tracks of 2014", [25] number 1 on Gorilla vs. Bear's, "Favourite Tracks of 2014", [26] number 2 on Dazed & Confused's "Top 20 Tracks of 2014". [12] Pitchfork Media ranked "Beautiful" number 30 on its list of "The 100 Best Tracks of 2014". [13]
March 2015 saw Cook's PC Music head to the US to showcase all 11 of his label's talent at the Empire Garage in Austin, Texas as part of SXSW. The showcase received positive reviews, with The Guardian saying "AG Cook's entire thundering set [shows] this is a label refusing to be confined by definitions of genre or good taste." [27] On 8 May 2015, Cook performed as part of a PC Music show at BRIC House in Brooklyn, New York as part of the Red Bull Music Academy Festival. The show was billed as the premiere of Pop Cube, "a multimedia reality network". [28]
"Superstar", Cook's fifth single, was released via PC Music on 13 July 2016. [29] On the day of its release, Cook revealed via Twitter that "Superstar" had been in the works for over two years prior, originally beginning as a "topline pitch" for electro house DJ Zedd. [30]
In April 2016, experimental music producer Oneohtrix Point Never posted a cryptic video to his Instagram that appeared to show Cook working on a remix of "Sticky Drama", a single from his 2015 album Garden of Delete . [31] The remix was later surprise-released on 16 December 2016. [32] [33]
In March 2017, Charli XCX's mixtape Number 1 Angel was released, prominently featuring production by Cook and others, including PC Music artists and affiliates SOPHIE, Danny L Harle, Life Sim and EASYFUN, who created the project EasyFX with Cook. This was followed by the mixtape Pop 2 , also featuring production by Cook and others. Pitchfork Media gave Pop 2 a rating of 8.4 out of 10, calling it "a vision of what pop music could be" and "the best full-length work of both Charli and PC Music's respective careers". [34]
In November 2018, A. G. Cook contributed to Tommy Cash's second studio album ¥€$. Cook is credited as the producer on 5 tracks on the record, including lead single "X-RAY" which he co-produced with Danny L Harle.
Cook was announced as the co-executive producer for Charli XCX's third studio album Charli , which was released on 13 September 2019. Cook has produced six of the album's seven singles, including Gone, the third single from the album, which features Christine and the Queens. The song was awarded "Best New Track" by Pitchfork [35] and best song of the week by Stereogum . [36]
On 6 April 2020, Cook and BJ Burton were announced as co-executive producers for Charli XCX's quarantine album How I'm Feeling Now , which was written in an open-source style, sharing the production process online and utilizing fan input/content. [37]
Cook produced the song "Exhale" by Jónsi, his first solo music in a decade, released on 23 April 2020. [38] In July 2020 it was revealed Cook served as executive producer on Shiver , Jónsi's new album which was released on 2 October 2020. [39]
On 30 July 2020, Cook announced an upcoming studio album 7G. [40] On 7 August 2020, he held a virtual concert featuring Caroline Polachek, Thy Slaughter and GRRL titled 7 by 7 over Zoom. [41] The album was released through PC Music on 12 August, [42] comprising 49 tracks split over seven discs. [43] On 20 August 2020, Cook announced another studio album, Apple. [44] The announcement came with the release of the single "Oh Yeah". [44] The album was released through PC Music on 18 September 2020. [43] [45] [46]
Leading up to the release of his second album, Apple , Cook hosted another free livestream festival across Zoom, Bandcamp and Twitch entitled 'Appleville'. The festival featured intimate online performances from 100 gecs, Cali Cartier, Alaska Reid, Amnesia Scanner, Astra King, Baseck, Charli XCX, Clairo, Danger Inc, Dorian Electra, Felicita, Fraxiom, Hannah Diamond, Jimmy Edgar, Kero Kero Bonito, Namasenda, Ö, Oklou, Palmistry, Planet 1999 and Quiet Local. The event was described by Cook as "a pastoral escape in the comfort of your own home, an infinite green field where you can sit back and watch some of your favourite musicians grapple with the limitations of time & space". [47] VIP tickets for the livestream were sold on Bandcamp and included access to select recordings from the concert. All proceeds from the ticket sales were donated to Mermaids and Black Cultural Archives.
After 5 years of collaborating with Charli XCX, in November 2020 the pair was awarded the Variety Hitmakers Innovator of The Year Award. In December 2020, Cook took part in LUCKYME Records 12 Alternative Futures Advent Calendar Project. Baauer & A. G. Cook's "Planet's Mad" Remix was released on 10 December. [48]
Cook has also collaborated with Japanese American singer-songwriter Hikaru Utada, co-producing the movie's theme song "One Last Kiss", the soundtrack of the Japanese animated science fiction film Evangelion: 3.0+1.0 Thrice Upon a Time . The song was released on 9 March 2021, and reached #1 on the Japanese Japanese singles charts. [49] He also co-produced another song with Utada, called Kimi ni Muchuu, which reached #1 on Japanese singles charts, and remixed Utada's song "Face My Fears" for her album Bad Mode . [50]
Beginning in April 2021, Cook began releasing remixes of songs from his two 2020 albums. Cook later announced that they would be included on a 21-track joint remix album titled Apple vs. 7G. The album was released on 28 May and features remixes from PC artists Easyfun and Hannah Diamond as well as Caroline Polachek, Charli XCX and No Rome. [51] Cook released the remixed version of No Rome's "Spinning", featuring Charli XCX and the 1975, in May 2021. [52] [53] In June 2021, Cook hosted and curated his first show in a 4 part residency on BBC Radio 6 music as part of the 'Lose Yourself with...' series. [54]
Cook contributed to Lady Gaga's Chromatica remix album, providing a remix for the track "911" alongside Charli XCX. The album, titled Dawn of Chromatica was released in September 2021 and featured remixes from Dorian Electra and Rina Sawayama. [55] In October 2021, Cook partnered with Apple Inc. to release "Start Up", a song that incorporates sounds from Apple products from the past 45 years. It was used as the intro music for an Apple media event that same month. [56] [57]
In 2022, he worked with Beyoncé co-writing and co-producing the song "All Up in Your Mind", which was included on her seventh studio album Renaissance . [58] It earned his first Grammy Award nomination for Album of the Year. [6]
Cook lent additional production to "Lick the light out", featuring Madonna, on Christine and the Queens' Paranoïa, Angels, True Love . Cook also produced the majority of Alaska Reid's album Disenchanter, which released in July 2023. He worked again with Hikaru Utada, in a new song called “Gold -Mata Au Hi Made-” (Gold – Till the day we see each other again), the theme song of the movie KINGDOM: The Flame of Destiny, released July 28. [59] Cook also contributed to the score of 2023 film Bottoms, and produced "How to Stay With You" from Troye Sivan's Something to Give Each Other album. [60]
In July 2023, Cook announced that PC Music would cease to release any further new material after the end of 2023. [61] Some of the label's final releases include felicita's Spalarkle, [62] Hannah Diamond's Perfect Picture , [63] and Thy Slaughter's debut album Soft Rock. Thy Slaughter is a collaboration project between Cook and labelmate EASYFUN, and the album includes features from Charli XCX, Alaska Reid, Caroline Polachek, and Ellie Rowsell. [64]
On January 1, 2024, Cook released the single "Silver Thread Golden Needle", his first release following the dissolution of PC Music. [65] [66] He announced his next album Britpop on 23 February with the release of its title track featuring vocals by Charli XCX. [67] After working on the Charli XCX singles "Club Classics" and "B2B", he released the Britpop single "Soulbreaker" on 17 April. [68] Britpop was released on 10 May 2024 under Cook's newly set up record label New Alias. [67]
In May 2024 Hikaru Utada released a re-recorded version of "Simple and Clean" with Cook credited as a producer. [69]
Cook's style of music amplifies the clichés of mainstream pop music from the 1990s and 2000s. [4] He follows the work of "mega-producers" such as Max Martin and Jimmy Jam and Terry Lewis. [2] Cook references Scritti Politti's album Cupid & Psyche 85 for its "conscious decision to take pop music and make it as shiny and detailed as possible". [71] He cites Korean and Japanese pop music as influences, as well as gyaru subculture. [2]
Cook begins constructing tracks by constructing chords and melodies note by note. [2] He prefers the sounds of virtual instruments and avoids sound design early in the process, giving his music a deadpan simplicity. He experiments with combining dissonant sounds, and the resulting dense, multi-layered arrangements are influenced by the Black MIDI techniques. [1] [2] Cook's arrangements are inspired by the mechanized music of composer Conlon Nancarrow. [72] When collaborating with other artists, he prepares an extensive demo so that they can complete lyrics and record vocals straight away. Cook thoroughly processes the vocals, chopping them to use as a rhythmic element atop the melody. [2]
In contrast to most of the artists on PC Music, Cook wears plain clothing. [73] GFOTY jokingly characterised his style as normcore. [74]
PC Music is [lower-alpha 1] a record label founded by A. G. Cook in 2013. Its first song was made available on SoundCloud the same year. [76] PC Music is known for its surreal or exaggerated take on pop music, often featuring pitch-shifted, feminine vocals and bright, synthetic textures. [77] Artists on its roster include Hannah Diamond, Easyfun, Namasenda and Danny L Harle. The label has been characterized as embracing the aesthetics of advertising, consumerism and corporate branding. [77] Its artists often present devised personas inspired by cyberculture. [78] The label has inspired both praise and criticism from journalists and has been called "polarizing". [79] In 2019 it was described by Dazed as one of the 'most exhilarating record labels of the 2010s.' [80] In more recent years it has been noted for its influence on mainstream pop due to the production work by PC Music signees for artists such as Kim Petras, Charli XCX and Jónsi. [81]
Cook moved to Los Angeles in 2019. [80]
Year | Film | Role | Director(s) | Notes |
---|---|---|---|---|
2022 | Charli XCX: Alone Together | Himself | Bradley Bell, Pablo Jones-Soler | Documentary film |
Year | Song | Artist(s) | Role | Director(s) | Notes |
---|---|---|---|---|---|
2016 | "VIPOTY" | GFOTY | Sneaky Picture Taker | Roland Waters | Companion short film for the EP of the same name |
2016 | "Vroom Vroom" | Charli XCX | Himself | Bradley&Pablo | |
2016 | "After the Afterparty" | Charli XCX | Zombie | Diane Martel | |
2017 | "Month of Mayhem" | GFOTY | Himself | Mr. E | |
2017 | "Boys" | Charli XCX | Himself | Charli XCX and Sarah McColgan | |
2018 | "X-Ray" | Tommy Cash | Himself | Tommy Cash and Anna-Lisa Himma | |
2020 | "Party" | Planet 1999 | Himself | Aidan Zamiri and Eamonn Freel | |
2020 | "Oh Yeah" | A. G. Cook | Himself | A. G. Cook | |
2020 | "Silver" | A. G. Cook | Himself | A. G. Cook and Aaron Chan | |
2020 | "Xxoplex" | A. G. Cook | n/a | Timothy Luke | As lead artist only |
2020 | "Today (Live at Appleville)" | A. G. Cook | Apple | Rick Farin & Claire Cochran | |
2020 | "Beautiful Superstar" | A. G. Cook | Himself | Prosper Unger-Hamilton and A. G. Cook | |
2020 | "Boys From Town" | Alaska Reid | Himself | Santiago Cendejas, A. G. Cook and Alaska Reid | |
2020 | "Jumper" | A. G. Cook | Himself | A. G. Cook and Aaron Chan | |
2020 | "Big Bunny" | Alaska Reid | n/a | A. G. Cook | As director only |
2020 | "Warm" | Alaska Reid | n/a | A. G. Cook | As director only |
2021 | "Xcxoplex" | A. G. Cook & Charli XCX | n/a | Actual Objects | As lead artist only |
2021 | "Idyll" | A. G. Cook | n/a | Daniel Swan | As lead artist only |
2021 | "Show Me What" | A. G. Cook & Cecile Believe | n/a | Prosper Unger-Hamilton | As lead artist only |
2022 | "Every Rule" | Charli XCX | Himself | Imogene Strauss and Luke Orlando | |
2023 | "Back To This" | Alaska Reid | Himself | Santiago Cendejas | |
2024 | "Silver Thread Golden Needle" | A. G. Cook | n/a | Lena Weber & Aaron Chan | As lead artist only |
2024 | "Britpop" | A. G. Cook | n/a | Timothy Luke | As lead artist only |
2024 | "Soulbreaker" | A. G. Cook | n/a | Gustaf Holtenäs | As lead artist only |
2024 | "Heartache" | A. G. Cook | n/a | Jacob Hulmston | As lead artist only |
2024 | "360" | Charli XCX | Himself | Aidan Zamiri |
Charlotte Emma Aitchison, known professionally as Charli XCX, is an English singer and songwriter. Born in Cambridge and raised in Start Hill, Essex, she began posting songs on Myspace in 2008, which led to her discovery by a promoter who invited her to perform at warehouse raves. In 2010, she signed a recording contract with Asylum Records, releasing a series of singles and mixtapes throughout 2011 and 2012.
Sophie Xeon, known mononymously as SOPHIE, was a British music producer, songwriter, and DJ from Scotland. Her work is known for its brash take on pop music and is distinguished by experimental sound design, "sugary" synthesized textures, and incorporation of influences from underground dance styles. It would help pioneer the 2010s hyperpop microgenre.
PC Music is a record label and art collective based in London and run by producer A. G. Cook. It was founded in 2013, uploading its first releases to SoundCloud that year. Artists on its roster have included Hannah Diamond, GFOTY, Danny L Harle, EASYFUN, Namasenda, and Planet 1999. The label's releases have been showcased on the compilations PC Music Volume 1 (2015), Volume 2 (2016), and Volume 3 (2022). Following a decade-long run, since 2024 the label is now only dedicated to archival projects and special reissues.
Hannah Amond, known professionally as Hannah Diamond, is an English singer, songwriter, photographer, and visual artist. She has recorded on A.G. Cook's PC Music label since 2013, beginning with her debut single "Pink and Blue". Her music and visual art employs an aesthetic of hyperreality and heavily produced cuteness in tension with sincerity. Diamond released her debut studio album, Reflections, in November 2019. Her second studio album, Perfect Picture, was released in October 2023.
Hayden Frances Dunham is a performance artist, designer, singer, songwriter and DJ. They grew up in Austin, Texas and attended the Gallatin School of Individualized Study at NYU.
Number 1 Angel is the third mixtape by English singer Charli XCX, released on 10 March 2017 by Asylum Records. The mixtape contains ten tracks and was created in Los Angeles as a collaboration with producer A. G. Cook, the founder of PC Music. Several other producers associated with the label also contributed to the mixtape, including Sophie who previously produced Charli XCX's extended play Vroom Vroom. Musically, it has been labeled as avant-pop and electropop.
Pop 2 is the fourth mixtape by English singer Charli XCX, released on 15 December 2017 by Asylum Records. Executively produced by A. G. Cook of PC Music, sessions for the mixtape began several months before its release and featured a wide variety of guest contributions. The mixtape was backed by its only single "Out of My Head" featuring Alma and Tove Lo, released exactly one week before its release.
"1999" is a song by English singer Charli XCX and Australian singer Troye Sivan, released as the lead single from the former's third studio album Charli on 5 October 2018. The single cover was inspired by the 1999 film The Matrix. It follows several singles released earlier in 2018 by Charli XCX and Sivan's 2018 album Bloom. The track reached number 13 on the UK Singles Chart dated 22 November 2018, becoming Charli XCX's tenth top 40 single and first top 15 single since 2015, as well as Sivan's fourth top 40 single and his first top 20 single.
Marylou Mayniel, better known by her stage name Oklou, is a French musician, singer, music producer, DJ, composer, and actress.
"Blame It on Your Love" is a song by English singer Charli XCX featuring American singer and rapper Lizzo. It was released on 15 May 2019 as the second single from Charli XCX's third studio album, Charli, and soon after debuted on BBC Radio 1 as Annie Mac's "Hottest Record in the World". It is Charli XCX's first single since her 2018 collaboration with Troye Sivan, "1999". The single is a reworked version of "Track 10", the final track from Charli XCX's mixtape Pop 2 (2017). The music video was released on 13 June 2019.
"Click" is a song by English singer Charli XCX featuring German singer Kim Petras and Estonian rave rapper Tommy Cash from Charli XCX's third studio album Charli (2019).
Pang is the third studio album by American singer-songwriter and producer Caroline Polachek, the first under her own name. It was released by Sony Music, The Orchard, and Polachek's imprint Perpetual Novice on October 18, 2019. The album received critical acclaim from and was placed on several critics' year-end lists, topping Dazed's list. Commercially, Pang peaked at number 17 on the Billboard Heatseekers Albums chart and number 40 on the Independent Albums chart, making it Polachek's first charting solo album.
Finn Keane, known professionally as Easyfun, is a British songwriter and record producer. He is known for his work with Charli XCX; he has songwriting and production credits on her mixtapes Number 1 Angel and Pop 2 and her albums Charli and Brat. Other work has included releases on experimental pop label PC Music, and writing for pop musicians.
"Ringtone (remix)" is a song by American experimental musical duo 100 gecs, composed of Dylan Brady and Laura Les, from their remix album 1000 Gecs and the Tree of Clues (2020). The song features vocals from British singer Charli XCX, American rapper Rico Nasty, and British singer Sarah Bonito of the indie pop band Kero Kero Bonito. The song is a remix of "Ringtone" from 100 Gecs' debut studio album 1000 Gecs (2019). The song's production is glitchy with "80's video game-inspired blips" and uses heavy bass and Auto-Tune.
English producer A. G. Cook has released three studio albums, one remix album, one mixtape, one extended play and 15 singles. In 2012, Cook released the classical style piano album Disklavier Concert 1, with fellow labelmate Danny L Harle, Spencer Noble and Tim Phillips, under the moniker "Dux Consort". In 2013, Cook released the album Lifestyle with labelmate Danny L Harle, under the moniker "Dux Content". He also released his debut EP Nu Jack Swung. Cook would not release a full-length solo project until 2020, where he released his two debut studio albums, 7G and Apple.
7G is the debut studio album by English music producer, singer and PC Music label head A. G. Cook. It was released through PC Music on 12 August 2020.
Apple is the second studio album by English music producer, singer and head of record label PC Music, A. G. Cook. It was released through PC Music on 18 September 2020, coming only just over a month after the release of his debut studio album 7G.
Apple vs. 7G is the debut remix album by British producer A. G. Cook. It compiles reworked versions of songs from his first two albums 7G and Apple, both released in 2020. It was released on 28 May 2021 by Cook's label PC Music. A deluxe "Silver Edition" includes 7 extra tracks and is exclusively available for purchase on Bandcamp. Many of the remixes featured were premiered on various compilation albums, DJ mixes or hidden zip files prior to Apple vs. 7G's release. The album was promoted by seven singles.
Clearing is the debut studio album of multidisciplinary artist Hayden Dunham, under their musical alias Hyd. It was released on November 11, 2022, via PC Music. The album was many years in the making, with songs being premiered live as far back as 2018. Material from the album was recorded on Spanish island Lanzarote, which Hyd has stated served as strong inspiration for the album's natural and environmental themes and soundscapes. The album features contributions from the late Sophie, as well as A. G. Cook, Jónsi, and Caroline Polachek, among others.
Britpop is the third studio album by English music producer A. G. Cook. The album was released on 10 May 2024 via New Alias. It arrives 5 months after the announcement that Cook's PC Music label would cease to release any new material. Similarly to his debut album 7G (2020), the album is split into separate discs, which here represent the past, present and future of Cook's artistry. The album was supported by the singles "Silver Thread Golden Needle", the title track, and "Soulbreaker".
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