Rema | |
---|---|
Background information | |
Birth name | Divine Ikubor |
Born | 1 May 2000[1] Benin City, Edo, Nigeria |
Genres | |
Occupation(s) |
|
Years active | 2018–present |
Labels | |
Website | heisrema |
YouTube information | |
Channel | |
Subscribers | 4.02 million [2] |
Total views | 1.381 billion [2] |
Last updated: 7 March 2024 |
Divine Ikubor (born 2 May 2000), known professionally as Rema, is a Nigerian rapper, singer and songwriter. He gained initial recognition following the release of his 2019 song "Dumebi". That same year, he signed with D'Prince's record label, Jonzing World. [3] He received wider recognition for his 2022 single "Calm Down", which spawned a remix with American singer Selena Gomez that peaked at number three on the Billboard Hot 100, [4] and led the United States Afrobeats Songs chart for a record-setting 58 weeks. [5]
Divine Ikubor was born into a Christian family in Benin City, Edo State, Nigeria. [6] He grew up singing and rapping while he was in secondary school. He attended his primary and secondary school education at Ighile Group of Schools in Edo State. [7] His father and elder brother are deceased, and Rema was left to look after his mother. [1]
He started his music career in churches with Alpha P. In 2018. Rema posted a viral freestyle on Instagram to D'Prince's track "Gucci Gang". The post caught the attention of D'Prince who flew him to Lagos to offer a record deal to the young talent. [8] Rema signed a record deal with D'Prince's Jonzing World, a subsidiary of Mavin Records owned by record producer Don Jazzy, in 2019. [9] He went on to release his self-titled debut EP "Rema" in 2019, which peaked at number 1 on Apple Music Nigeria. [10] [11] On 21 May 2019, Jonzing World, and Mavins released the music video of "Dumebi", a major breakout song from his self-titled EP, featuring a cameo appearance from Diana Eneje. The video was directed by Ademola Falomo and currently has 70 million views on YouTube. [12] Later that summer, In 2019, one of his other most popular songs from the EP gained more popularity when it was placed on former president of the United States of America, Barack Obama's summer playlist. [7]
In September 2020, Rema's songs were included on the FIFA 21 soundtracks. [13] [14]
In September 2021, Rema was unveiled as a brand ambassador for the popular soft drink Pepsi alongside his label mate Ayra Starr. [15]
After Rema signed a record deal with Jonzing World in 2019, he released his debut EP Rema. After two more EPs (the Freestyle and Bad Commando EPs), he released his debut album Rave & Roses on 25 March 2022. [16] The album includes 16 tracks and features from 6lack, Chris Brown, AJ Tracey, and Yseult. [17] The album charted 10 songs on the US Billboard Afrobeats Chart following its debut week. [18] His single "Calm Down", including a sample from fellow Nigerian artist Crayon's track "So Fine", [19] then began charting five months after its official release. [20] It then became the most-viewed Afrobeats video on Youtube. [21] The song became internationally famous because of Selena Gomez, who recorded a remix of the song. "Calm Down (Remix)" with Selena Gomez was released August 26, 2022, [22] and gradually gained popularity, reaching number three on the Billboard Hot 100, [23] [24] spending 57 week there, and topped many international charts, as well as setting and breaking many world music records, and winning the MTV Video Music Award for Best Afrobeats Video, Billboard Music Award for Top Afrobeats Song and many other awards. [25] [26] On 7 November 2022, Rema received an award on stage during his London concert as his songs achieved 1 billion streams worldwide. [27]
In February 2023, Rema received the Digital Artist of the Year award at the Soundcity MVP Awards which were held at the Eko Convention Centre in Lagos. [28] In April 2023, Rema released a version of his debut album Rave & Roses titled Rave & Roses Ultra containing an additional six tracks: "Charm", "Hov", "Reason You", the remix of "Calm Down" with Selena Gomez, "Holiday", and "Dunno Me", which became the first African album to cross one billion streams on Spotify.[ citation needed ]
On 26 October 2023, Rema released a 5-title EP named Ravage. [29] On 30 October 2023, Rema performed at the Ballon d'Or ceremony which was held at Theatre du Châtelet in Paris, France. [30]
In 2019, South African music producer and artist Toya Delazy introduced a genre titled "Afrorave". The genre was described by Delazy as combining genres such as garage with Zulu lyrics. [31] [32]
In May 2021, Rema announced he would be calling his sound "Afrorave", a subgenre of Afrobeats with influences of Arabian and Indian music which has led to him having one of the strongest fanbases in the country known as Ravers. [33] [34]
Although Ikubor gained admission to study at the University of Lagos in 2022, he left the institution in 2023 due to a strike by the ASUU teaching union. [35] [36]
On 28 September 2020, Rema tweeted accusations against the Peoples Democratic Party (PDP) over the death of his father, Justice Ikubor, who was a former chieftain of the party. [37] [38]
Rolling Stone said "Rema has undoubtedly and proudly become an emblem of Afrobeats global rise." [39] Writing for Business Day Anthony Udugba remarked Rema has "expanded the horizons" of African musical impact on the global stage. [40] The Guardian Nigeria opined "As the Afrobeats landscape continues to flourish, Rema’s success sets a high standard, showcasing the global appeal and dominance of Nigerian music on the international stage." [41] The Native stated "It’s impossible to erase the mark he has left on Afrobeats history." [42] Victor Okpala said "Rema’s sound has cemented his place as a true musical trailblazer." [43] Many critics have praised him for breaking barriers and inspiring other African music artists. [44] [45] [46]
Year | Award | Category | Nominee/Work | Result | Ref |
---|---|---|---|---|---|
2019 | The Headies | Song of the Year | "Dumebi" | Nominated | [47] |
Viewer's Choice | Himself | Nominated | |||
Next Rated | Won | ||||
City People Music Awards | Most Promising Act of the Year | Nominated | [48] [49] | ||
Revelation of the Year | Won | ||||
Best New Act of the Year | Nominated | ||||
2020 | BET Awards | Best New International Act | Nominated | [50] | |
The Future Awards Africa | Young Person of the Year | Nominated | [51] [52] | ||
Music | Won | ||||
MTV Europe Music Award | Best African Act | Nominated | [53] | ||
2021 | MTV Africa Music Awards | Best Male | Pending | [54] | |
The Headies | Hip Hop World Revelation of the Year | Nominated | [55] | ||
Best Pop Single | "Lady" | Nominated | |||
Net Honours | Most Played Pop Song | "Woman" | Nominated | [56] | |
African Entertainment Awards USA | Song of the Year | Nominated | [57] | ||
Edison Award | Edison Jazz/World – World | Rema Compilation | Nominated | [58] | |
2022 | Odeón Awards 2022 | Best urban song | "44" (with Bad Gyal) | Nominated | [59] |
2023 | Soundcity MVP Awards | Digital Artist of the Year | Himself | Won | [60] |
The Headies | Best Male Artist | Himself | Won | [61] | |
African Artist of the Year | Won | ||||
Digital Artist of the Year | Won | ||||
Album of the Year | "Rave and Roses" | Nominated | |||
Song of the Year | "Calm Down" | Nominated | |||
MTV Video Music Awards | Best Afrobeats | "Calm Down (Remix)" (featuring Selena Gomez) | Won | [62] [63] | |
Best Collaboration | Nominated | ||||
Song of the Year | Nominated | ||||
AFRIMMA | Crossing Boundaries with Music Award | Himself | Won | [64] | |
Artist of the Year | Himself | Won | |||
Trace Awards | Song of the Year | "Calm Down (Remix)" (featuring Selena Gomez) | Won | [65] | |
Best Global African Artist | Himself | Won | |||
Best Male Artist | Himself | Nominated | |||
BreakTudo Awards | International Rising Artist | Himself | Pending | [66] |
American singer Selena Gomez has released three solo studio albums, two compilation albums, four extended plays (EPs), 36 singles and three promotional singles. Gomez has sold 6.7 million albums worldwide by October 2015. As of August 2023, she has sold 3.6 million albums in the United States, and shifted more than 11.5 million album equivalent units, including her releases with The Scene. As of May 2017, she has sold 24.3 million songs in the U.S. According to the Recording Industry Association of America (RIAA), she has achieved 45 million certified units, and a further 18 million as part of Selena Gomez & the Scene, in the U.S. She has a total of 41 chart entries on the US Billboard Hot 100, including a number one and nine top-ten songs.
Mavin Records is a Nigerian corporation and record label founded by record producer and recording artist Don Jazzy on 8 May 2012. The label's inception came to fruition following the closure of Mo' Hits Records, a record label owned by the aforementioned producer and D'banj. The label is home to recording artists such as Rema, Ayra Starr, Crayon, Johnny Drille, Ladipoe, Magixx, Boy Spyce, Bayanni, and Lifesize Teddy. It also houses producers such as Jazzy himself, Altims, London, Baby Fresh, and Andre Vibez. In 2014, DJ Big N became the label's official disc jockey. Tiwa Savage, Wande Coal, Reekado Banks and Iyanya were all formerly signed to the label. On 8 May 2012, the label released its compilation album Solar Plexus. In January 2019, Mavin Records secured a multi-million dollars investment from Kupanda Holdings, a subsidiary of Kupanda Capital and TPG Growth.
Tiwatope Omolara Savage, known professionally as Tiwa Savage, is a Nigerian singer, songwriter and actress. Savage sings in English and Yoruba; her music is a blend of afrobeats, R&B, afropop, pop and hip-hop. Savage's contributions to the Nigerian music industry have earned her several achievements.
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Charles Enebeli, better known by his stage name D'Prince, is a Nigerian Afropop singer, record executive, and entrepreneur. He founded the entertainment company and record label Jonzing World in 2019, through which he signed singer Rema.
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Oyinkansola Sarah Aderibigbe, known professionally as Ayra Starr, is a Beninese-born Nigerian singer. She began a fashion career at the age of 16 with Quove Model Management before deciding to pursue a career in music. After covering several songs by popular artists on Instagram, she posted her first original song on her page in December 2019. This brought her to the attention of record executive Don Jazzy, who signed her to his record label Mavin Records.
Jonzing World is a Nigerian record label and management company which was founded by a recording artist D'Prince on 22 March 2019. Jonzing services includes music recording, merchandising, audiovisual content, branding, and management. The label currently houses artists like Rema, Gdzilla, Glorious and Bagetti. Artists formerly signed to the label, include Ruger.
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Rema is the debut eponymous extended play by Nigerian singer, rapper and songwriter Rema. It was released on 22 March 2019 by Jonzing World, a subsidiary of Mavins Record.
Michael Adebayo Olayinka, known as Ruger, is a Nigerian Afrobeats musician and songwriter. He rose to fame with the song "Bounce" and signed a record deal in 2021 with Jonzing World. In 2021, he released his debut EP, Pandemic. In 2024, he exit Jonzing World to start his imprint, which he calls 'Blown Boy Entertainment'.
Rave & Roses is the debut studio album by Nigerian singer Rema. It was released on 25 March 2022 via Jonzing World and Mavin Records. The album included guest appearances from 6lack, Chris Brown, AJ Tracey, and Yseult. The deluxe version of the album was released on 28 April 2023, renamed as Rave & Roses Ultra.
"Calm Down" is a song by Nigerian singer Rema, from his debut studio album Rave & Roses (2022). It was released on 11 February 2022 through Jonzing World and Mavin as the album's second single. The song charted across Europe, reaching number one on the Belgian Ultratop 50, Dutch Top 40 and Dutch Single Top 100. In the United Kingdom, the song peaked at number three and spent twenty-five non-consecutive weeks in the top ten of the UK Singles Chart.
Michael Ovie Hunter, known professionally as London, is a Nigerian-British record producer and DJ. He is best known for producing the 2022 hit single, "Calm Down" for Rema and Selena Gomez. It reached number three on the Billboard Hot 100, peaked atop the IMI International and remains the most internationally successful Afrobeats song.
Alexander Uwaifo known professionally as Andre Vibez is a Nigerian music producer and songwriter. He is best known for producing "Rush" from Ayra Starr's album 19 & Dangerous and Rema international hit single “Calm Down” which peaked at number one on the India IMI International chart and also peak no.3 on Billboard Hot 100. In September 2022, he was announced as one of the new signed record producers of the Nigerian record label, Mavin Records.
The discography of Rema, a Nigerian Afrobeats singer, consists of one studio albums, four EP, thirty singles, and 14 music videos. Rema started his music career at age 18. He signed with D'Prince's Jonzing World, an imprint of Don Jazzy's Mavin Records in 2019. His self-titled debut extended play was released in August of that year and peaked atop the Apple Music Nigeria charts.
Ravage is the fourth EP by Nigerian rapper, singer and songwriter Rema. It was released on October 27, 2023, through Virgin Music, Mavin Records and Jonzing World. Similar to his previous project Rave & Roses in 2022, the EP features a mix of different genres such as Nigerian alté, afrobeats and Afropop and lyrically addresses the subject of hardwork, pride and diligence.
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