Last updated
BN New Logo .png
Type of site
Entertainment, Fashion, lifestyle, Weddings
Available in English
FoundedJuly 2006
Founder(s) Uche Eze
Alexa rankDecrease Positive.svg 20,400 (27 May 2020) [1]
Advertising Yes
Launched2 June 2006
Current statusActive
Written in Text/HTML

BellaNaija is a lifestyle, entertainment and fashion website in Africa. [2] Headquartered in Lagos, Nigeria, its social footprint has grown through its collective brands -, BellaNaija Weddings and BellaNaija Style - to be the largest on the African continent with more than 200 million impressions each month. [3]



BellaNaija was founded by Uche Eze in 2006 as a media startup which later metamorphosed into while studying for her undergraduate degree at the Ivey School of Business, University of Western Ontario, Canada. The platform was founded to showcase the evolving Nigerian and African landscape in a way that was truly representative of the exciting positive developments in the Entertainment, Fashion & Lifestyle industry. BellaNaija in its early form featured scanned magazine articles, pictures and interviews of Nigerian fashion personalities. [4] Uche maintained a low profile, with her identity hidden until BellaNaija began to have over 1 million hits every month, at which time she unveiled the personality behind the brand.

Community Impact is at the core of the BellaNaija brand, through its #BNDoGood Initiative. Every year, BellaNaija supports various non-profit organisations and community based initiatives. [5]


In 2013, BellaNaija was ranked 4th in AfricaRanking's "Top 10 African Entertainment Websites". [6] , other achievements include:


2010Africa Fashion WeekOutstanding Contribution to Fashion Communication AwardNominated
2012FAB AwardsOnline Publication of the YearWon
2015Creative Industries AwardsCreative Industries Awards for BloggersWon [16]
2016La Mode AwardsBellaNaija Style - Outstanding Recognition for contribution to the Fashion and Entertainment IndustryWon
Nigerian Fashion and Style AwardsBellaNaija Style - Fashion SupportNominated [17]
African Entertainment AwardBellaNaija - Most Popular SiteWon [18]
Beatz AwardsBellaNaija -Best BlogWon [19]
2017APPOEMN’s TEICBellaNaija Weddings - Wedding/Event blog of the Year AwardWon [20]
Corporate Communications AwardBellaNaija - Special Media RecognitionWon [21]
Beatz AwardsBellaNaija - Best BlogWon [22]
Glitz Style AwardBellaNaija Style - Fashion Blog of the Year (Africa)Won [23]
2018Beatz AwardsBellaNaija - Best BlogWon

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  22. "Thank You BellaNaijarians, We Won at the Beatz Awards 3! Tekno, DJ Spinall, Cobhams Asuquo also Emerge Winners | See Full List - BellaNaija". Retrieved 2018-12-03.
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