tooXclusive is a Nigerian music and review website.[1] Launched in 2010 by Olutayo "Tyler" Duncan Sotubo, the website is notable for organizing its yearly tooXclusive Online Music Awards.[2] They pride their establishment as the number one source for pan-African music entertainment, reviews, trending news and celebrity updates.[3]
tooXclusive was launched in 2010 by editor-in-chief Olutayo "Tyler" Duncan Sotubo. They provide a complete package of music/video downloads, reviews, industry news, top 10 charts, interviews and other music related editorials.[4]
tooXclusive in their over six-year stint have become known for stylized top 10 charts, music video downloads and editorial content. The top 10 chart is a countdown of Naija's finest in the music industry spanning different categories including Producers, Next Rated Acts, Hottest Artistes, and Banging Collaborations. The chart is put together by the TX team after much research and deliberation. Each chart features 10 Nigerian music acts that have excelled in specific categories and met certain criteria within a given time frame.[citation needed]
tooXclusive also publishes editorial content at including spotlight profiles of artistes, their materials (music and videos), and critical music reviews.[citation needed]
tooXclusive has sometimes been controversial for having shared a writer's opinion in perspective on how these artistes enact their music propaganda.[5]
tooXclusive Ghana
tooXclusive Ghana (or tooXclusive GH) is a branch of tooXclusive.com website which caters specifically for the needs of the fast growing Ghanaian music industry. The site features a comprehensive profile of Ghana's musical acts, songs, music videos and other entertainment related content.
Duncan Sotubo, CEO of tooXclusive, said, "The aim of tooxclusive from its inception has always been to be the biggest music distribution platform all over Africa and after a successful 4 years in Nigeria, we're convinced that we can comfortably branch out, offering the best of Ghanaian music to music lovers all over Africa."[6]
tooXclusive Music Awards
The tooXclusive Online Music Awards (#TxOMA) are annual online awards organized by the Nigerian music website tooXclusive. The early editions of the awards, held between in 2012 and 2013, included satirical categories ("Worst Video", "Retire-tist Award") and received limited coverage from independent sources.[7] From 2014 onward, the awards became more formal, with winners reported by multiple media outlets.[8][2] Voting for the awards is conducted exclusively online via the website, and recipients receive digital or custom-designed plaques.[9]
History
The tooXclusive Online Music Awards began in 2012 as an online-based initiative by the website. The 2012 and 2013 editions featured a mix of standard and satirical categories and appeared to function largely as opinion-driven polls for site users.[10] The first two editions received little coverage from independent media and differed in tone from later versions of the awards.
2014 edition
The winners of 2014 edition of the tooXclusive Music Awards were revealed on 15 January 2015, following a period of online voting on the website. Davido led the nominations with nine nods and won four awards, including Artiste of the Year. Lil Kesh won Best New Artiste and three other awards, while Olamide received Album of the Year for Baddest Guy Ever Liveth (2013) and the Lyrical Titan award. Other recipients included Sarkodie, Tiwa Savage, the Mavins, Don Jazzy, 2Face Idibia, Ice Prince, Vector, DJ Xclusive, and Clarence Peters. According to the organizers, the results were determined through online polling involving more than 140,000 voters, with award plaques distributed after the announcement.[8][2]
At the 2015 tooXclusive Awards, Olamide led the winners, taking Artiste of the Year, Male Artiste of the Year, Certified Banger of the Year for "Shakiti Bobo", Best Street-Hop Track, Mixtape of the Year with Phyno for 2 Kings, and Album of the Year for Street OT (2014). Yemi Alade won Female Artiste of the Year, while Adekunle Gold earned Next to Blow. Diamond Platnumz received African Artiste of the Year, Seyi Shay won Extraordinaire Vocal Performance for "Right Now", and Ycee was named Best New Artiste. Other winners included Wizkid and Davido in major categories, Vector for Lyrical Titan, YBNL as Super Record Label of the Year, Unlimited L.A for Director of the Year, Young John as Producer Genius of the Year, and DJ Xclusive as DJ on the Wheels.[11]
The winners of the 2016 tooXclusive Awards were revealed on 16 January 2017, with Wizkid, Simi, and Falz all winning two awards each.[12] Falz led with seven nominations, followed by Phyno and Kiss Daniel with five nominations each. Eligible works were released between September 2015 and October 2016, with nominees selected after vetting by tooXclusive editors and an external advisory panel that included DJ Jimmy Jatt, Tee-Y Mix, and Audu Maikori.[13]Kiss Daniel won Album of the Year with New Era, while Wizkid led the major artist categories, winning both Artiste of the Year and Male Artiste of the Year.[12]Tekno's Pana" was named Certified Banger of the Year, and Olamide's "Who You Epp?" won Best Street-Hop Track.[12] Other notable winners included Simi as Female Artiste of the Year, Falz as Lyrical Titan, Young John as Producer Genius of the Year, DJ Spinall as DJ on the Wheels, and Diamond Platnumz as African Artiste of the Year.[12]
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