Iyanya

Last updated

Iyanya
Iyanya studio image-without logo.jpg
Iyanya in 2013
Background information
Birth nameIyanya Onoyom Mbuka
Born (1986-10-31) 31 October 1986 (age 37) [1]
Calabar, Cross River State, Nigeria
Genres Afropop, R&B
OccupationSinger
Years active2008–present
LabelsTemple Music Group, Mavin, Made Men Music Group

Iyanya Onoyom Mbuk (born 31 October 1986), known by his stage name Iyanya, is a Nigerian singer and songwriter. He rose to fame after winning the first season of Project Fame West Africa , and is best known for his hit single "Kukere". [2] [3] He released his debut studio album My Story in 2009; it was supported by the singles "No Time" and "Love Truly". Iyanya co-founded the record label Made Men Music Group with Ubi Franklin in 2011. His second studio album, titled Desire , was released in February 2013. It was supported by the singles "Kukere", "Ur Waist", "Flavour", "Sexy Mama", and "Jombolo". He won the Artist of the Year award at The Headies 2013. In October 2016, Iyanya announced on Instagram that he signed a record deal with Mavin Records. [4] Few months prior, he signed a management deal with Temple Management Company. [5] He first announced his intentions to leave Made Men Music Group in July 2016. [6] In 2024 Iyanya released his new album, 'Once Upon A Cat' Under the Made Men Music Group Record Label. [7]

Contents

Early life and education

Iyanya was born on Palm Street in Calabar, Cross River State. [8] His mother was a head mistress [9] and his father was a forester. Iyanya has described his mother as the household disciplinarian, while his father was the gentler of the two. His parents both died in 2008, and his older brother died around the same time. [8] Iyanya's grandfather was a clergyman where Iyanya sang in his church's choir and was the choir master for the children's choir at age five. [10]

Mbuk completed his primary, secondary, and university education in Calabar. He is a business management graduate from the University of Calabar. [11]

Career

After graduating from the University of Calabar, he worked in a hotel and sang karaoke at a local bar he managed. Iyanya began developing his vocal abilities at local bars which include: Fiesta Fries Bar, Mirage Nite Club, and West-Life. [2] Iyanya cited British singer Craig David and American hip hop artist R. Kelly as his key musical influences. [12] Iyanya was motivated to pursue music professionally after watching the celebrity lifestyle of 2 Face Idibia and Olu Maintain. Iyanya started as a rapper, going by the name "Lofty".

MTN Project Fame

In 2008, KCee from KC Presh convinced Iyanya to partake in the first season of Project Fame West Africa . [2] Iyanya went on and emerged the winner of the competition after battling numerous people who had the same aspirations as him. The 2008 MTN-sponsored Project Fame competition was the beginning of Iyanya's musical career. Unlike many people who dwindle after a major competition, Iyanya's success had just begun.

2009: My Story

After winning MTN's Project Fame West Africa, Iyanya began recording his debut album My Story. It was released by CN Media Imprint. [13] The album showed Iyanya's versatility as an R&B artist, particularly on the self-titled track "Iyanya" and "Love Truly". [2] Iyanya's debut album was a commercial failure due to problems with distribution and promotion. [14]

Gnome-mime-sound-openclipart.svg
"Kukere" (2012)
A sample of "Kukere", Iyanya's single
Problems playing this file? See media help.

2012–2013: Desire

After visiting his hometown of Calabar and seeing people's affection for the Etighi dance, Iyanya decided to do a song that would popularize the dance that originated in Calabar. [15] [16] [17] He teamed up with producer DTunes and recorded "Kukere", a single that achieved global success, particularly in Nigeria, Ghana and the United Kingdom. The song was succeeded by the album's second single entitled "Ur Waist", which features additional vocals from Emma Nyra.

Endorsements

On 16 October 2013, 360Nobs reported that Iyanya became an ambassador for Solo Phones Nigeria, a mobile phone company situated at Computer Village, Ikeja. The one-year deal was reportedly worth $220,000 (35 million naira). In addition, Iyanya got a 2014 Toyota Prado from the deal. [18] [19] In 2013, the Daily Independent newspaper reported that Iyanya also signed a one-year deal with Zinox Computers (Nigeria's first certified branded computers) worth $300,000. The deal will feature Iyanya on Zinox billboards and in TV commercials. [20] [21]

Musical style

Iyanya started performing ballads, particularly on his debut album My Story. In an interview with Toolz on Ndani TV, he said he wants to be a versatile artist and wants to be known for his R&B and Afrobeats abilities. In the same interview, he also said he switched from R&B to Afrobeat because he wanted to make money and wanted fans to see his versatility. [22]

International appearances

On 25 November 2012, Iyanya performed at comedian AY Makun show held at the INDIGO2 arena. [23] To promote his second album in the UK, Iyanya headlined the Iyanya vs. Desire concert. It started in London and ended in Manchester. The London concert was held at the INDIGO2 arena on 9 June 2013. It featured performances from Tonto Dikeh and Emma Nyra. [24] On 14 June 2013, the Manchester concert commenced and featured performances from Emma Nyra and DRB Lasgidi. [25] Iyanya and his label mate Emma Nyra went on a mini tour across the US and Canada in early 2013. Iyanya performed at the Shrine in Chicago on 11 April 2013. [26] He also performed at the African Muzik Magazine launch on 12 April 2013, which was held in Dallas, Texas. [27] Iyanya serenaded Grammy Award nominee Melanie Fiona at the LTB Jean store in Soho, New York, and performed at the world-renowned New York Fashion Week. [28]

Films and television

Television
YearTitleRoleNotesRef
2013 Shuga (season 3) Himself Cameo appearance [29]

Awards and nominations

YearEventPrizeRecipientResultRef
2014City People Entertainment AwardsMusician of the Year (Male)HimselfNominated [30]
African Muzik Magazine AwardsBest Male West AfricaNominated [31]
Best Dance in a Video"Le Kwa Ukwu"Won [32]
World Music Awards World's Best Song"Away"Nominated [33]
"Le Kwa Ukwu"Nominated
World's Best VideoNominated
World's Best Male ArtistHimselfNominated
World's Best Live ActNominated
World's Best Entertainer of The YearNominated
2013 The Headies Artist of the Year Won [34] [35]
Best R&B/Pop Album Desire Nominated
Album of the Year Nominated
Best Pop Single"Ur Waist"Nominated
Song of the YearNominated
Nigeria Music Video Awards (NMVA)Best High Life Video"Jombolo"
(Iyanya featuring Flavour N'abania)		Nominated [36]
Best Use of Choreography— [37]
Best Use of Visual Effects"Sexy Mama"
(Iyanya featuring Wizkid)		Nominated [37]
Soul Train Music Awards Best International Performance"Ur Waist"
(Iyanya featuring Emma Nyra)		Nominated [38]
Channel O Music Video Awards Most Gifted Male Video"Flavour"Nominated [39]
Nigeria Entertainment Awards Best Pop/R&B Artiste of the YearHimselfNominated [40]
Hottest Single of the Year"Kukere"Won [41]
Ghana Music AwardsAfrican Artiste of the YearHimselfNominated [42]
City People Entertainment AwardsMusician of the Year (Male)Nominated [43]
Most Popular Song of the Year"Kukere"Nominated
2012Nigeria Music Video Awards (NMVA)Best Contemporary Afro (Live Beats choice)Nominated [44]
The Headies Best Pop SingleWon [45]
Song of the YearNominated [46]

Discography

Iyanya discography
Iyanya vs desire concert performance-9764-2.jpg
Studio albums3
Music videos14
Singles22
Promotional singles5

The discography of Iyanya consists of three studio albums, twenty two singles (including ten as featured artist), five promotional singles, and fourteen music videos.

Studio albums

TitleAlbum details
My Story
  • Released: 2009
  • Label: CN. Media
  • Format: CD, digital download
Desire
  • Released: 6 February 2013
  • Label: Made Men Music Group
  • Format: CD, digital download
Applaudise
  • Released: 19 September 2015
  • Label: Made Men Music Group
  • Format: CD, digital download

Compilation albums

TitleAlbum details
The Evolution

Singles

As lead artist

List of singles as lead artist, with selected chart positions
TitleYearAlbum
"Love Truly"2009My Story
"No Time"
(featuring Faze)
"Iyanya (My Story)"2010
"Kukere"2011Desire
"Ur Waist"
(featuring Emma Nyra)		2012
"Kukere Remix"
(featuring D'banj)
"Flavour"
"Sexy Mama"
(featuring Wizkid)		2013
"Jombolo"
(featuring Flavour N'abania)
"Head Swell" [47] TBA
"She Can Get It" [48]
"Le Kwa Ukwu" [49]
"Story Story"
(featuring Oritse Femi) [50] 		2014
"Mr Oreo"Applaudise
"Ijeoma"
(featuring Peruzzi)		2019Non-album singles
"Like"
(featuring Kizz Daniel and Davido)		2022
List of singles as featured artist
TitleYearAlbum
"Get Wild" [51]
(N6 featuring Iyanya)		2012BiznessB4Pleasure
"Omoge" [52]
(Slim Joe featuring Iyanya)		Non-album singles
"Everything I Do" [53]
(featuring Iyanya)
"Your Desire" [54]
(Sammy Lee featuring Iyanya)		2013
"Koma Roll Remix" [55]
(Tillaman featuring Ice Prince, Iyanya, Burna Boy, Phyno and Trigga)
"Coupe Decale Remix" [56]
(Minjin featuring Iyanya)
"Emujo" [57]
(DJ Jimmy Jatt featuring Iyanya and 4×4)
"Fi Mi Le" [58]
(Lola Rae featuring Iyanya)
"Felele" [59]
(Ajemina featuring Iyanya)
"Fever" [60] 2016
"Feel Alright" [61]
(Wizzboy featuring Iyanya)		Testimoney
"Flex" [62]
(Princeton featuring Iyanya)		Non-album single

Promotional singles

List of promotional singles
TitleYearAlbum
"I'm the One" [63] 2010Non-album singles
"In Love Again" [63]
"South Girl" [64]
(featuring Duncan Mighty)		2011
"High"
(featuring Dammy Krane)
"Take It Inside" [65]
(Olamide featuring Iyanya)

Music videos

As lead artist

List of music videos as lead artist, showing date released and directors [66]
TitleVideo release dateDirector(s)Ref.
"Le Kwa Ukwu"12 November 2013Sesan [67]
"Head Swell"1 August 2013Mr. Moe Musa [68]
"Jombolo"
(featuring Flavour N'abania)		12 June 2013Sesan [69]
"Sexy Mama"
(featuring Wizkid)		26 April 2013 [70]
"Flavour"24 December 2012Mr Moe Musa [71]
"Ur Waist"
(featuring Emma Nyra)		14 September 2012 Clarence Peters [72]
"Kukere"24 March 2012Patrick Ellis [73]
"Iyanya (My Story)"7 March 2010
"Love Truly"10 July 2009 [36]
List of music videos as featured artist, showing date released and directors [66]
TitleVideo release dateDirector(s)Ref
"Felele"
(featuring Iyanya)		17 June 2013Don P Films [74]
"Coupe Decale Remix"
(Minjin featuring Iyanya)		12 June 2013Unlimited LA [75]
"Koma Roll Remix"
(Tillaman featuring Ice Prince, Iyanya, Burna Boy, Phyno and Trigga)		2 May 2013Patrick Elis [76]
"Everything I Do"
(Emma Nyra featuring Iyanya)		25 March 2013Mr Moe Musa [77]
"Get Wild"
(N6 featuring Iyanya)		3 March 2013Lanre Tyson [78]

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References

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