Darey

Last updated

Darey a.k.a. Dare Art Alade
Darey Portrait 9169.jpg
Darey
Background information
Birth nameOluwadamilare Art Alade
Origin Lagos, Lagos State, Nigeria
GenresAfro & B, Afrobeats, R&B
OccupationSinger-songwriter
Years active2004–present
LabelsLivespot Entertainment
Website www.dareynow.com

Oluwadamilare Art Alade (born 9 February 1982), known professionally as Darey, formerly Dare Art Alade, is a Nigerian multi-platinum Afro R&B singer, songwriter, record producer, philanthropist, humanitarian and entrepreneur. He is also the son of the African jazz musician and entertainer Art Alade and the creative director of Livespot360. [1]

Contents

Early life

Dare (pronounced Da-Ray) Art Alade was born in Lagos to Nigerian jazz pioneer Art Alade and Olapeju Alade. He is the youngest of five children. As a child, he used to rummage through his father's extensive jazz collection and go with him to his concerts.

Darey sang with several choirs, including the National Troupe of Nigeria Choir and the Cathedral Choir. From the age 15, he began performing in clubs around Lagos, Ibadan and other cities in Nigeria. It was during one of those late night sessions that he met an executive at Cool FM, a Radio station. The teenager began shuttling between Cool FM and the University of Lagos, where he was studying for a degree in music, and sang with the a cappella group The Chordwebs. [2] During his time at Cool FM, he had the opportunity to acquire the basic knowledge of radio production and marketing.

Career

Darey has also worked as a radio and TV personality, appearing as a coach, judge and host on several TV shows, including Project Fame West Africa , Nigerian Idol , and The Voice Nigeria . He is also a master of ceremonies, voiceover artist and philanthropist.

Darey is the co-founder of Livespot360, a creative agency. Under his creative direction, Livespot360 has organised several concerts and festivals in Nigeria, which have featured appearances from African and international superstars alike, including Grammy award winners Kelly Rowland, [3] Ciara, [4] Cardi B [5] and global super influencer and TV personality, Kim Kardashian. [6]

2004–06: Project Fame

Darey came third in the 2004 edition of Project Fame Academy.

2006–07: From Me 2 U

After a record deal with Sony BMG Africa, his debut album From Me 2 U was launched on Storm Records. It included singles such as "Fuji" and "Escalade" which enjoyed airplay in the Nigerian and international media. The album also included the song, "Original Naija" which was used as the theme song for the first ever edition of Big Brother Nigeria . Darey's album, From Me 2 U won several awards including the Awards for Musical excellence in Nigeria (A.M.E.N) [7] and the 2006 Channel O Music Video Awards for best R&B Video in Africa. [8]

2008: Project Fame West Africa

In 2008, Darey spent several months as the host of a music based reality show Project Fame West Africa. [9]

2009: unDAREYted

Two years after the release of his debut album, Darey released his follow up entitled unDAREYted, on the new start up label, Soul Muzik. The album sold over 150,000 copies across Nigeria in just two months. The album features appearances by Darey's contemporaries and friends: Cobhams Asuquo (Aṣa's producer), 2face Idibia, Naeto C, 9ice, Tee-Y Mix and the up-and-coming R&B crooner, Pheel, to mention a few. The work features the smash hit ballad "Not The Girl," which has been nominated for several awards and won video of the year at the 2009 Nigerian Entertainment Awards held in Washington DC. [10]

unDAREYted caught the attention of Dick Griffey, who is credited with discovering and influencing the music careers of artists such as Shalamar, The Whispers, Babyface, L.A. Reid and Dr. Dre. Dick Griffey offered to executive-produce Darey's third album which was to break Darey further into the U.S and international markets but Griffey died before the project could be completed.

2010–2015: Double Dare

Darey with U.S. President George W. Bush while hosting the ThisDay Awards in Abuja, Nigeria Darey PresidentBush.jpg
Darey with U.S. President George W. Bush while hosting the ThisDay Awards in Abuja, Nigeria

In 2010, Darey performed at shows in many cities across the World including Nairobi, Johannesburg, Abuja, Lagos and other major African cities, including a special concert with R&B legend R. Kelly in South Africa and the This Day Peace Concert Tour in the Niger Delta region of Nigeria, which had 50 Cent and Ciara as headliners. On request of the President of Nigeria, Goodluck Ebele Jonathan, he was invited to perform at the presidential villa in a dinner to commemorate the country's 50th independence anniversary. At the event, which was broadcast live to over 200 million viewers across the world, he performed a medley of 50 songs with his 15-piece band, "Soul band" to a room filled with several African presidents and past world leaders.

Darey was the main host of both the Gulder Ultimate Search and Glo Naija Sings reality shows in 2011. In February 2013, he put together, alongside his Soul Muzik team, one of the biggest shows Nigeria has ever seen, [11] Darey Presents: Love Like A Movie, which had the red carpet hosted by Kim Kardashian, [12] as well as the release of the music video, "Asiko" featuring Jozi and Ice Prince. [13]

In May 2013, Darey released a single, "Special Fever", produced by internationally acclaimed producer Harmony Samuels. [14] In June 2013, he co-hosted the launch of media mogul Mo Abudu's multi-broadcast network Ebony Life TV alongside Dolapo Oni. [15] He also signed on as an ambassador to Unilever's popular beverage, Lipton. [16]

Darey also became a judge on Nigerian Idol , replacing Jeffrey Daniel. [17]

2013-2016: Darey Presents Love Like A Movie

Love Like A Movie is a concert for Valentines Day held annually by Darey.

The first edition of the show was held in 2013. [18] The show was tagged "The Flight of Love" and featured a special appearance from American reality TV star Kim Kardashian.

The second edition of Love Like A Movie was held in 2014. [19] and featured a special performance by Kelly Rowland.

The third edition of Love Like A Movie was held in 2016 and saw the energetic Ciara take to the stage and also lit up the streets of Lagos with an impromptu dance off. [20]

2015: Naked

In October 2015, Darey released his fifth studio album titled Naked. [21] The 13-track album made up of afrobeat, soul and R&B features collaborations with Asa, YBNL Nation rapper Olamide and multiple Grammy award-winning Soweto Gospel Choir. Ten of the thirteen songs on the album were produced by Oscar Heman-Ackah, with additional production contributions from Cobhams Asuquo, Vtek and Dare himself.

2018-2019: BAFEST

Darey served as the creative director and also performed at the second biggest festival in Nigeria BAFEST (Born in Africa Festival) in December 2018 and 2019.

2019: Livespot X Festival

Darey performed at the Livespot X Festival (produced by Livespot 360) which was held in December 2019 across two African cities Lagos and Accra with Grammy Award winner Cardi B as headline act. [5] [22] The first ever Livespot X Festival in Lagos was the biggest concert in Nigeria with over 60,000 people in attendance. Along with creative directing, hosting and performing at the festival, Darey also immersed Cardi B in Nigerian pop culture, showing her around and also paying a philanthropic visit to an orphanage. During her visit, Cardi B adopted a Nigerian name "Chioma" and called herself "Chioma B" on social media. [23]

Jah Guide Me

After being away for nearly five years as an active musician, on 14 August 2020, Darey returned with a gospel-esque single titled "Jah Guide Me". [24] The song was accompanied by an Afro-futuristic video. [25] Darey described "Jah Guide Me" as the beginning of a deeply African-rooted story. [26]

Discography

Albums

Singles

Awards

Won

Nominated

See also

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References

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  2. ↑ "All About Dare". Artofdare.tripod.com. Archived from the original on 17 July 2011. Retrieved 20 March 2014.
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  4. ↑ "10 photos from Ciara's charged performance at Darey's #LLAM3 concert". Y Naija. 26 February 2016. Retrieved 10 August 2020.
  5. 1 2 "Livespot X Festival with Cardi B Was Mad O! www.thisdaylive.com". This Day. 13 December 2019. Retrieved 10 August 2020.
  6. ↑ "Darey Art-Alade: I Didn't Pay Kim Kardashian $ 1 Million…She's a Role Model". Bella Naija. 12 February 2014. Retrieved 10 August 2020.
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  34. 1 2 "Bola Tinubu, former governor of Lagos state and the national leader of the All Progressives Congress (APC) joined Olamide, Darey Art Alade, Yemi Alade and other Nigerian acts as they won big at the All Africa Music Awards (AFRIMA)". TheCable.ng. 16 November 2015. Retrieved 16 November 2015.
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