Push 2 Start

Last updated

"Push 2 Start"
Single by Tyla
from the album Tyla +
Released11 October 2024 (2024-10-11)
Genre
Length2:36
Label
Songwriter(s)
  • Tyla Seethal
  • Imani Lewis
  • Corey Marlon Lindsay-Keay
  • Ariowa Isogie
  • Samuel Awuku
  • James McCarthy
Producer(s) Sammy Soso
Tyla singles chronology
"Breathe Me"
(2024)
"Push 2 Start"
(2024)
"Tears"
(2024)
Music video
"Push 2 Start" on YouTube

"Push 2 Start" is a song recorded by South African singer Tyla. It was released in tandem with the deluxe edition of her self-titled debut studio album on 11 October 2024, by FAX and Epic Records. It is a reggae-infused Afro-pop, afrobeats and amapiano-R&B song about Tyla imploring her partner to give her affection. For the chart dated December 21, "Push 2 Start" charted at number two on the U.S Afrobeats Songs chart while "Water" was at number one simultaneously, marking the first time a solo artist held the top two spots in the same week. [4]

Contents

Background and composition

Tyla stated she simply could not move on after making "Push 2 Start" and wanted to include it on her deluxe album Tyla+ along with other songs, such as the amapiano song "Shake Ah" and contemporary R&B song "Back to You", all three were included on the deluxe album. "Push 2 Start" is a reggae-infused Afropop and amapiano-R&B song that focuses on Tyla imploring her partner to give her affection. [5] [6] [3] [1] [7] [8]

Music video

Tyla dancing with her dancers behind a fan donning heels inspired by Rihanna, critics compared the scene to Beyonce's video for her 2003 single "Crazy in Love" Push 2 Start Tyla Music video screenshot.jpg
Tyla dancing with her dancers behind a fan donning heels inspired by Rihanna, critics compared the scene to Beyoncé's video for her 2003 single "Crazy in Love"

The music video directed by Aerin Moreno premiered on 8 November 2024 (SAST) and garnered nearly 4 million views within a week. [11] [7] The video is set at a car wash where Tyla dances with back up dancers near a vibrant backdrop. Later she spray paints herself similar to how a car would be painted and dances on a car carrier as the video concludes. [12] Several critics compared the visuals of the music video to the likes of other female artists, most notably Rihanna and Beyoncé, pointing out similar scenes from the music videos for their songs and "Shut Up and Drive" and "Crazy in Love", emphasizing the 2000s pop and R&B music video vibe. [13] [14] [15] Tyla also wears heels inspired by Rihanna in the music video. [16]

Live performances

Tyla performed a medley of "Water" and "Push 2 Start" in Brooklyn Navy Yard, New York City on 15 October 2024, at the 2024 Victoria's Secret Fashion Show, [17] [18] and again in Co-op Live, Manchester, United Kingdom on 10 November, at the 30th Annual MTV Europe Music Awards. [19]

Personnel

Credits adapted from the liner notes of Tyla +. [20]

Musicians

Technical

Charts

Chart performance for "Push 2 Start"
Chart (2024)Peak
position
Australia New Music Singles (ARIA) [21] 18
Global Excl. US ( Billboard ) [22] 165
Greece International (IFPI) [23] 48
New Zealand Hot Singles (RMNZ) [24] 8
South Africa (TOSAC) [25] 11
South Africa Airplay (TOSAC) [26] 1
Suriname (Nationale Top 40) [27] 15
UK Singles (OCC) [28] 74
UK Afrobeats (OCC) [29] 1
UK Hip Hop/R&B (OCC) [30] 11
US Afrobeats Songs ( Billboard ) [31] 2
US Hot R&B Songs ( Billboard ) [32] 8
US R&B/Hip-Hop Airplay ( Billboard ) [33] 31
US Rhythmic ( Billboard ) [34] 17
US World Digital Song Sales ( Billboard ) [35] 6

Release history

Release history for "Push 2 Start"
RegionDateFormatLabelRef.
Various11 October 2024
[36] [37]
United Kingdom18 October 2024 Mainstream radio [38]
Italy25 October 2024 Radio airplay Sony Music Italy [39]
United States29 October 2024 Rhythmic crossover
  • FAX
  • Epic
[40]

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