Background
Anitta took the song to Rock in Rio,a festival that took place from 27 September to 6 October 2019 in Rio de Janeiro,creating a high expectation for the new track,and by unveiling it to the public. [8] She later said about the song :"This song is important to me for a number of reasons. Firstly,DJ Snake is considered one of the greatest DJs of the moment. [...] He is extremely giant,has several hits that the whole Brazil dances,sings,memes,viralizes. [...] And because I have Sean Paul,Sean Paul,he was part of my life story,I grew up listening to Sean Paul." [9]
Music video
First,a lyric video of the track was made. It consists of a colourful lyrical animation video featuring dancers,it was posted on 31 July 2019 through DJ Snake YouTube channel. In her Instagram,Anitta released a short of a choreography and included the name of the DJ,in addition to a countdown,in order to raise hints for an upcoming music video. [12] He posted a teaser on 9 October via his social media, [13] and launched a premiere for the video,which was scheduled for the following day. It was released on 10 October,through his YouTube channel. [14] [15] Shot in Los Angeles,USA,in August 2019, [16] and directed by award-winning Colin Tilley, [17] [18] who worked for Kendrick Lamar,Rihanna,Nicki Minaj and Justin Timberlake,it takes place in a mysterious world,reminiscent of an old circus, [19] "full of maze of mirrors,fire tunnels and threatening forests". [18] In turn,DJ Snake,Sean Paul and Anitta each write their own mini-narrative. [20] DJ Snake is dancing around a dark area where he hangs near to a wolf and intermittently changes his jacket,while Sean Paul sings from inside a tunnel of fire. [11] [21] Anitta appears with several neat models,wiggling and stepping alongside dancers in a water mirror. [8] According to Katie Stone from EDM.com,the video is "set to be as spicy and sexy as the song it accompanies". [2] Katie Bain from Billboard noted that "the lighting makes everyone look sexy". Then,she wrote that the clip has a "slick,shiny effect" which raise the temperature. [21]
Before having a clip,the song has been streamed over 14 million times on Spotify and the lyric video had over 4 millions of views. [22] The song also entered position 40 in the US Hot Dance/Electronic Songs chart during the week of 10 August,before it even had a clip. [23] The music video,released on 10 October 2019,was also viewed nearly 300,000 times in just over an hour, [24] and 500,000 times in less than two hours after it went online. [16]
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