2024 MTV Video Music Awards

Last updated

2024 MTV Video Music Awards
2024 VMA FINAL LOGO.jpg
DateWednesday, September 11, 2024
8:00—11:18 p.m. EDT
Venue UBS Arena, Elmont, New York
CountryUnited States
Hosted by Megan Thee Stallion
Most awards Taylor Swift (7)
Most nominationsTaylor Swift (12)
Website mtv.com/vma
Television/radio coverage
Network
Produced by Bruce Gillmer
Jesse Ignjatovic [2]
Directed byJoe DeMaio
←  2023  · MTV Video Music Awards ·  2025  →

The 2024 MTV Video Music Awards were held at the UBS Arena in Elmont, New York, on September 11, 2024. The ceremony was originally scheduled to take place on September 10, 2024, but was rescheduled to a day later to avoid conflicts with the presidential debate between Donald Trump and Kamala Harris. The show was hosted by American rapper, Megan Thee Stallion, marking her hosting debut.

Contents

It honored the best music videos, artists, and songs released between June 22, 2023, and June 20, 2024. [3] [4] Two new award categories, VMAs Most Iconic Performance and Best Trending Video, were awarded through the fan votes. [5] Taylor Swift was the most nominated and awarded artist, winning seven trophies out of twelve nominations, including five wins out of nine nominations for her collaboration with Post Malone on the single "Fortnight". [6] [7] [8] Katy Perry was honored with the Michael Jackson Video Vanguard Award presented by her fiancé Orlando Bloom. [9]

Performances

Pre-show

Le Sserafim was announced as a performer for the pre-show on September 6, 2024. [10]

Artist(s)Song(s)
Le Sserafim "1-800-Hot-N-Fun"
"Crazy"

Main show

Artist(s)Song(s)
Eminem "Houdini"
"Somebody Save Me" (with Jelly Roll)
Karol G "Si Antes Te Hubiera Conocido"
Lisa "New Woman"
"Rockstar"
Shawn Mendes "Nobody Knows"
Sabrina Carpenter "Please Please Please"
"Taste"
"Espresso"
Anitta "Paradise" (with Fat Joe and DJ Khaled)
"Alegría" (with Tiago PZK)
"Savage Funk"
Katy Perry Video Vanguard Medley
"Dark Horse"
"E.T."
"I'm His, He's Mine" (with Doechii)
"California Gurls"
"Teenage Dream"
"I Kissed a Girl"
"Firework"
"Lifetimes"
Chappell Roan "Good Luck, Babe!"
Megan Thee Stallion "Boa"
"Miami Blue"
"B.A.S."
"Rattle"
"Hiss"
"Mamushi" (with Yuki Chiba)
Benson Boone "Beautiful Things"
Rauw Alejandro "Touching The Sky"
"Diluvio"
"Déjame Entrar"
Halsey "Ego" (with Victoria De Angelis)
Lenny Kravitz "Are You Gonna Go My Way"
"Human"
"Fly" (with Quavo)
Camila Cabello "June Gloom"
"Godspeed"
GloRilla "Yeah Glo!"
"TGIF"
LL Cool J Def Jam 40th Anniversary Medley
"Headsprung"
"Bring the Noise" (with Chuck D and Flavor Flav)
"Mama Said Knock You Out"
"Rock the Bells"
"Around the Way Girl"
"Goin’ Back to Cali"
"Passion"
"Proclivities"
"Doin’ It"

Extended Play stage

Extended Play stage performers were announced on September 6, 2024. [10]

Artist(s)Song(s)
Teddy Swims "Lose Control"
"The Door"
"Stay"
Jessie Murph "Wild Ones"
"I Hope It Hurts"
"Killing Me Softly With His Song"

Presenters

The first round of presenters were announced on September 6, 2024. Kevan Kenney, Nessa, and Dometi Pongo hosted the 90-minute pre-show event. [11] Megan Thee Stallion was announced as the main show host on August 22, 2024. [12]

Pre-show

Main show

Winners and nominees

The first round of nominees were announced on August 6, 2024. [13] The second round of nominees were announced on August 30, which included two new award categories–VMAs Most Iconic Performance and Best Trending Video. [5] Taylor Swift led with twelve, followed by Post Malone with eleven, Eminem with eight, Ariana Grande, Megan Thee Stallion and Sabrina Carpenter who had seven nominations each, and SZA, with six. [3] [4] Swift was the most awarded nominee with seven wins, followed by Malone with five, and Eminem and Megan Thee Stallion with two each.

Voted categories

The winners of the following categories were chosen by fan votes. [14] The first round of voting known as the "General Voting Period" began on August 6 at 11:45pm ET, for the categories which nominees were announced on the same day [14] and concluded on August 30 at 6pm ET, except for Best New Artist, which concluded on September 10 at 10pm ET. [15] The second round of voting known as the "Instagram Story Voting" began on September 2 at 11am ET and concluded on September 11 at 11am ET. [15]

Winners are listed first and highlighted in bold.

Video of the Year
(Presented by Burger King)		 Song of the Year
Artist of the Year Best New Artist
Push Performance of the Year Best Collaboration
Best Pop Best Hip Hop
Best R&B Best K-Pop
Best Latin Best Rock
Best Alternative Best Afrobeats
Video for Good Song of Summer
(Presented by Hilton)
Best Group
VMAs Most Iconic PerformanceBest Trending Video

Professional categories

The winners of the following categories were chosen by industry professionals.

Winners are listed first and highlighted in bold.

Best Visual Effects Best Editing
Best Direction Best Art Direction
Best Choreography Best Cinematography

Special awards

The following awards have special significance and are not necessarily awarded annually. [16] Katy Perry was announced as the recipient of the Michael Jackson Video Vanguard Award on August 15. [9]

Michael Jackson Video Vanguard Award
Katy Perry [9]

Voting system

The official voting system for the 2024 MTV Video Music Awards, according to MTV, was as follows: [15]

General voting period

Double Days and Power Hours

  • There were three "Double Days" with "Power Hours".
    • August 6 from 11:45 am. to 11:59 pm. ET
    • August 7 from 12 am. to 11:59 am. ET
    • August 30 from 12 am. to 6 pm. ET
  • During these periods, voting limits were doubled; each voter could vote up to 20 times per category per day. [15]

Instagram Story voting

Single-round voting

  • Best Trending Video was held as "single-round voting" from September 2 at 11am ET to September 3 at 11am ET.
  • VMAs Most Iconic Performance was held as "single-round voting" from September 10 at 11am ET until September 11 at 11am ET.

Triple-round voting

  • Group of the Year was held as "triple-round voting" from September 3 at 11am ET to September 6 at 11am ET.
  • In each round, nominees proceeded to the next round by bracket standings.

Four-round voting

  • Song of Summer was held as "four-round voting" from September 6 at 11am ET to September 10 at 11am ET.
  • In each round, nominees proceeded to the next round by bracket standings.

Ratings

The 2024 MTV Video Music Awards received 2.1 million viewers across all networks, including 728,000 viewers on MTV. [18]

The ceremony score their biggest audience in four years with 4.08 million, up 8% compared to the previous year. [19] [20] It was offered on streaming through Vix and had an additional linear encore airing on UniMás.

Reaction

After receiving the award for Best Afrobeats Video, in her acceptance speech, South African singer Tyla described the victory as "special but also bittersweet," [21] as she went on to express her thoughts about categorizing every African genre as Afrobeats. [22]

Related Research Articles

The MTV Video Music Award for Video of the Year Presented by Burger King is the most prestigious competitive award and the final award presented at the annual MTV Video Music Awards. The award was created by the U.S. network MTV to honor artists with the best music videos. At the first MTV Video Music Awards ceremony in 1984, the Video of the Year honor was presented to The Cars for the video "You Might Think". Originally, all winners were determined by a special panel of music video directors, producers, and record company executives. Since the 2006 awards, winners of major categories are determined by viewers' votes through MTV's website, while the jury decides in the technical categories.

The MTV Video Music Award for Best Group is given to recording artists at the MTV Video Music Awards (VMAs). The award was introduced at the inaugural ceremony in 1984 by vocalist Ric Ocasek of the Cars. American rock band ZZ Top was the first act to receive the honor for its "Legs" music video. Tim Newman, the video's director, accepted the award on behalf of the band.

The MTV Video Music Award for Best New Artist has been given out since the first annual MTV Video Music Awards in 1984. Until 2006, the award was named Best New Artist in a Video. In 2007 its name was changed to Best New Artist, as the category underwent a format change to recognize the artist's body of work for the full year rather than a specific video. For the 2008 ceremony, the award retained its 2007 name but returned to the format of awarding a specific video rather than the artist's full body of work.

The MTV Video Music Award for Best R&B was first awarded in 1993 under the name Best R&B Video, and it was given every year until 2006. The following year MTV revamped the VMAs and eliminated all the genre categories. However, in 2008, when MTV returned the Video Music Awards to their previous format, Best R&B Video did not return despite four other genre awards doing so. It was only in 2019 that the R&B award returned to the VMAs, now under the shorter name of Best R&B.

The MTV Video Music Award for Best Hip Hop was first given out at the 1999 MTV Video Music Awards. The award, according to MTV, was originally intended for hip hop-inspired songs, not necessarily actual hip hop music videos. This explains the recognition of non-hip hop songs such as "Thong Song" and "I'm Real (Remix)".

The MTV Video Music Award for Best Alternative was first given out at the 1991 MTV Video Music Awards. Prior to being called Best Alternative Video, it was known as Best Post-Modern Video in 1989 and 1990.

The MTV Video Music Award for Best Collaboration was first introduced to the MTV Video Music Awards in 2007 under the name Most Earthshattering Collaboration, as the VMAs were revamped and a few new categories were added to the show. When MTV brought the VMAs back to their old format in 2008, this category did not return. It was not until 2010 that the category was reintroduced under the name Best Collaboration.

The MTV Video Music Award for Best Latin was first introduced to the MTV Video Music Awards in 2010 under the name Best Latino Artist. The award was created to replace the Los Premios MTV Latinoamérica, which closed in 2009.

The MTV Video Music Award for Video for Good is an award handed out at the yearly MTV Video Music Awards, first introduced at the 2011 ceremony. Originally named Best Video with a Message, the word "Social" was added to its name in 2013.

<span class="mw-page-title-main">MTV Video Music Award for Artist of the Year</span> Annual music video award

The MTV Video Music Award for Artist of the Year is one of the biggest awards given at the annual MTV Video Music Awards. It was first introduced at the 2017 MTV Video Music Awards, replacing both the MTV Video Music Award for Best Male Video and Best Female Video as MTV wanted to eliminate gender-specific awards.

<span class="mw-page-title-main">2019 MTV Video Music Awards</span> Award ceremony

The 2019 MTV Video Music Awards were held on August 26, 2019, at the Prudential Center in Newark, being the first VMA ceremony to be held in New Jersey. Sebastian Maniscalco hosted the 36th annual ceremony. Ariana Grande, Taylor Swift, and Billie Eilish were the most awarded with three each. Missy Elliott became the first female rapper to win the Michael Jackson Video Vanguard Award. The show was broadcast on a variety of Viacom-owned networks, as well as their respective websites, and apps through TV Everywhere authentication. 2019 MTV Video Music Awards won the 2020 Webby Award for Events in the category Social.

The MTV Video Music Award for Best K-Pop award was first introduced at the MTV Video Music Awards in 2019. It was criticized by K-pop fans for segregating their artists from major categories such as Video of the Year and Artist of the Year.

<span class="mw-page-title-main">2021 MTV Video Music Awards</span> 2021 edition of the MTV Video Music Awards

The 2021 MTV Video Music Awards were held on September 12, 2021, at the Barclays Center in Brooklyn, New York City. This marked the first time in eight years that the venue hosted the show. The show was hosted by hip-hop rapper and singer Doja Cat. It was the first time in history a Video of the Year nominee hosted the ceremony the same year.

The MTV Video Music Award for Song of the Year is one of the biggest awards given at the annual MTV Video Music Awards. It was first introduced at the 2018 MTV Video Music Awards.

<span class="mw-page-title-main">2023 MTV Video Music Awards</span> 40th edition of the MTV Video Music Awards held in 2023

The 2023 MTV Video Music Awards were held at the Prudential Center in Newark, New Jersey on September 12, 2023. The show was hosted by Nicki Minaj, marking her second consecutive year in the role. This was the first time the ceremony was held on a Tuesday. A new award category, "Show of the Summer", was awarded this year through fan votes. Shakira was honored with the Michael Jackson Video Vanguard Award. Diddy was honored with the Global Icon Award. Taylor Swift was the most nominated and awarded artist of the night, winning nine out of her eleven nominations.

References

  1. ↑ "Univision Unveils Must-See Programming for September". September 9, 2024.
  2. ↑ LeDonne, Rob (September 10, 2024). "What to Expect at the 2024 MTV VMAs (Including a Def Jam 40th Anniversary Tribute)". Billboard. Retrieved September 12, 2024.
  3. 1 2 Blistein, Jon (August 6, 2024). "Taylor Swift Dominates 2024 MTV Video Music Award Nominations". Rolling Stone. Retrieved August 6, 2024.
  4. 1 2 Grein, Paul (August 6, 2024). "Taylor Swift Leads 2024 MTV Video Music Awards With 10 Nominations". Billboard. Archived from the original on August 6, 2024. Retrieved August 6, 2024.
  5. 1 2 Grein, Paul (August 30, 2024). "2024 VMAs Names Nominees in Social Categories, Including Most Iconic Performance in VMA History". Billboard. Archived from the original on August 31, 2024. Retrieved August 31, 2024.
  6. ↑ Cooper-Fiske, Casey (August 6, 2024). "Taylor Swift leads pack for MTV Video Music Awards with 10 nominations". Evening Standard. Archived from the original on August 7, 2024. Retrieved August 6, 2024.
  7. ↑ Rahman, Abid (August 6, 2024). "MTV Video Music Awards: Taylor Swift, Post Malone, Ariana Grande, Sabrina Carpenter and Eminem Top Nominations". The Hollywood Reporter. Archived from the original on August 7, 2024. Retrieved August 6, 2024.
  8. ↑ Parkel, Inga (August 6, 2024). "Taylor Swift leads 2024 MTV Video Music Awards nominations". The Independent. Retrieved August 6, 2024.
  9. 1 2 3 Fekadu, Mesfin (August 15, 2024). "Katy Perry to Receive Michael Jackson Video Vanguard Award at 2024 MTV VMAs". The Hollywood Reporter. Retrieved August 16, 2024.
  10. 1 2 Phillipp, Charlotte (September 6, 2024). "MTV VMAs 2024 Announce Presenters: See the Full Lineup!". People. Retrieved September 8, 2024.
  11. ↑ Philipp, Charlotte (September 6, 2024). "MTV VMAs 2024 Announce Presenters: See the Full Lineup!". People. Retrieved September 11, 2024.
  12. ↑ Irvin, Jack (August 22, 2024). "Megan Thee Stallion Revealed as Host for 2024 MTV Video Music Awards". People. Retrieved September 11, 2024.
  13. ↑ "2024 MTV VMA nominations: See the full list". ABC News. Archived from the original on September 7, 2024. Retrieved August 17, 2024.
  14. 1 2 3 4 "Vote Now – Nominees for 2024 MTV Video Music Awards". vma.votenow.tv. Archived from the original on November 27, 2020. Retrieved August 31, 2024.
  15. 1 2 3 4 MTV. "The Official Voting Rules" (PDF). 2024 MTV Video Music Awards Voting. Archived (PDF) from the original on September 7, 2024. Retrieved August 31, 2024– via mtv.com.
  16. ↑ "The Complete List of Honorees | MTV VMAs 2024". www.mtv.com. Archived from the original on August 23, 2022. Retrieved August 17, 2024.
  17. ↑ "MTV (@mtv) on Instagram". Instagram . Archived from the original on June 29, 2023. Retrieved August 31, 2023.
  18. ↑ Pucci, Douglas (September 12, 2024). "Wednesday Ratings: Video Music Awards Live Telecast Draws Over 2.1 Million Viewers Combined Across Multiple Cable Networks". Programming Insider. Retrieved October 19, 2024.
  19. ↑ "MTV VMAS POST BIGGEST AUDIENCE IN FOUR YEARS". HITS Daily Double. Retrieved September 13, 2024.
  20. ↑ Grein, Paul (September 12, 2024). "2024 VMAs Reaches Biggest Audience in Four Years". Billboard. Retrieved September 13, 2024.
  21. ↑ "Tyla Emphasizes African Music's Diversity in MTV VMAs Speech". Africa.com . September 16, 2024. Retrieved September 17, 2024.
  22. ↑ Abraham, mya (September 12, 2024). "Tyla Speaks Out On Categorizing All African Music As Afrobeats". Vibe . Retrieved September 17, 2024.
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