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The MTV Video Music Awards is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards, the annual MTV Video Music Awards ceremony has often been called the "Super Bowl for youth", an acknowledgment of the VMA ceremony's ability to draw millions of youth from teens to 20-somethings each year. By 2001, the VMA had become a coveted award.
The MTV Video Music Award for Video of the Year is the most prestigious competitive award and the final award presented at the annual MTV Video Music Awards. The award was created by the U.S. network MTV to honor artists with the best music videos. At the first MTV Video Music Awards ceremony in 1984, the Video of the Year honor was presented to The Cars for the video "You Might Think". Originally, all winners were determined by a special panel of music video directors, producers, and record company executives. Since the 2006 awards, winners of major categories are determined by viewers' votes through MTV's website, while the jury decides in the technical categories.
The MTV Video Music Award for Group of the Year is given to recording artists at the MTV Video Music Awards (VMAs). The award was introduced at the inaugural ceremony in 1984 by vocalist Ric Ocasek of the Cars. American rock band ZZ Top was the first act to receive the honor for its "Legs" music video. Tim Newman, the video's director, accepted the award on behalf of the band.
The MTV Video Music Award for Best Choreography is a craft award given to the artist, the artist's manager, and choreographer of the music video. From 1984 to 2007, the full name of the award was Best Choreography in a Video. The biggest winner is Frank Gatson with six wins. Michael Rooney follows closely behind with five wins.
The MTV Video Music Award for Best Editing is a craft award given to the artist, the artist's manager, and the editor of the music video. From 1984 to 2007, the award's full name was Best Editing in a Video, before acquiring its current name in 2008.
The MTV Video Music Award for Best Hip Hop was first given out at the 1999 MTV Video Music Awards. The award, according to MTV, was originally intended for hip hop-inspired songs, not necessarily actual hip hop music videos. This explains the recognition of non-hip hop songs such as "Thong Song" and "I'm Real (Remix)".
The MTV Video Music Award for Best Rock was first given out in 1989, one of the four original genre categories added to the VMAs that year. In its first year, the award was called Best Heavy Metal Video, and from 1990 to 1995, it was renamed Best Metal/Hard Rock Video. The category underwent a third, brief name change in 1996, when it was renamed Best Hard Rock Video. In 1997, the award acquired its most enduring name, Best Rock Video, which it retained until 2016. The following year, the word "Video" was removed from all genre categories at the VMAs, giving this award its current name: Best Rock.
The MTV Video Music Award for Best Pop was first given out in 1999 under the name of Best Pop Video, as MTV began to put several teen pop acts in heavy rotation. Nominations, however, were not just limited to pop acts, as dance, R&B, pop/rock, and reggaeton artists have also received nominations throughout the award's history.
The MTV Video Music Award for Best Collaboration was first introduced to the MTV Video Music Awards in 2007 under the name Most Earthshattering Collaboration, as the VMAs were revamped and a few new categories were added to the show. When MTV brought the VMAs back to their old format in 2008, this category did not return. It was not until 2010 that the category was reintroduced under the name Best Collaboration.
The MTV Europe Music Award for Best R&B is an award presented at the MTV Europe Music Awards. It was first given out during the 1997 ceremony and retired after the 2006 ceremony, but was later brought back for the 2022 ceremony. Alicia Keys is the most awarded artist in this category, with three wins and Beyoncé holds the record for the most nominations, with six nods.
The MTV Video Music Award for Best Latin was first introduced to the MTV Video Music Awards in 2010 under the name Best Latino Artist. The award was created to replace the Los Premios MTV Latinoamérica, which closed in 2009.
The Michael Jackson Video Vanguard Award, also known as the Video Vanguard Award or the Lifetime Achievement Award, is a merit given to recording artists and music video directors at the MTV Video Music Awards (VMAs), a ceremony that was established in 1984. It is presented by MTV for "outstanding contributions" and "profound impact" on music videos and popular culture. As the ceremony's special category, the trophy is a gold-plated "moonman" rather than the silver ones of the other VMA categories. The Beatles and director Richard Lester were honored with the Video Vanguard Award at the inaugural VMAs for "essentially inventing the music video." David Bowie also received the award at the same ceremony. Two years later, Madonna became the first female recipient. In 1991, the award was renamed after Michael Jackson, who had previously won the 1988 trophy.
The MTV Video Music Award for Song of Summer is an award handed out at the yearly MTV Video Music Awards, first introduced at the 2013 ceremony. It is a social media voted award to crown the song of the summer as determined by fans online.
The MTV Video Music Award for Best K-Pop award was first introduced at the MTV Video Music Awards in 2019.
The MTV Video Music Award for Song of the Year is one of the biggest awards given at the annual MTV Video Music Awards. It was first introduced at the 2018 MTV Video Music Awards.
References
- ↑ Stenzel, Wesley (September 13, 2023). "Taylor Swift wins big at 2023 MTV VMAs: See the full list of winners". Entertainment Weekly . Archived from the original on September 13, 2023. Retrieved September 13, 2023.