Super Shy

Last updated

"Super Shy"
Single by NewJeans
from the EP Get Up
Language
  • English
  • Korean
ReleasedJuly 7, 2023 (2023-07-07)
Genre
Length2:34
Label ADOR
Composer(s)
Lyricist(s)
Producer(s) Frankie Scoca
NewJeans singles chronology
"OMG"
(2023)		"Super Shy"
(2023)		"Cool with You"
(2023)
Music video
"Super Shy" on YouTube

"Super Shy" is a song by the South Korean girl group NewJeans, featured as the first of three singles from their second extended play, Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023, alongside the prologue song "New Jeans." Later, "Super Shy" was sent to contemporary hit radio in the United States through Interscope Records on August 15, 2023. It is a mix of liquid drum and bass, bubblegum, and Jersey club, featuring a staccato kick drum pattern. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, it is about a shy person who expresses their feelings to a crush.

Contents

Music critics praised "Super Shy" for its innovative and captivating production. Many publications including NME , The Guardian , Pitchfork, and Rolling Stone ranked the song in their 2023 year-end lists. The single was NewJeans' third number-one hit on the South Korean Circle Digital Chart. It also reached number one on the Singaporean chart and on Billboard 's Hits of the World charts for Hong Kong, Malaysia, and Taiwan. Elsewhere, it became the group's best-charting song on the Billboard Global 200 peaking at number two and on charts of several countries including the United Kingdom and the US Billboard Hot 100.

Directed by Shin Hee-won, the music video features NewJeans flash mobbing in Lisbon, Portugal. Critics noted its vibrant visuals, blending Y2K nostalgia with modern trends. The choreography, by Black.Q and Eunju Kim, showcases the members performing waacking and easy to follow moves, with NewJeans dressed in youthful outfits. To promote the single, the group appeared on various South Korean music programs, resulting in six first-place music program awards, including a triple crown on Inkigayo .

Background and composition

Following the release of OMG — their first single album — in January 2023, ADOR CEO and creative director Min Hee-jin revealed NewJeans was preparing a new album in an interview with Cine21 later that month. [1] In April, Min stated in an interview with Billboard that the group had finished recording earlier that month. [2] South Korean media outlets reported that the album would be released in July 2023, preceded by a prerelease track set to be released on July 7. [3] ADOR announced in June that NewJeans would release their second extended play, Get Up , on July 21, 2023, [4] which would feature six songs. These include the triple title tracks "Super Shy", "ETA", and "Cool With You", [5] along with the prologue song "New Jeans". [6] [7] In an interview with Rolling Stone , member Hanni described the upcoming tracks as "fresh", saying that the EP "definitely has a lot more variety to offer, in not just genre of music and dance style, but what we are striving to express and show to you". [8]

"Super Shy" was composed by Erika de Casier, Kristine Bogan, and Frankie Scoca, who also served as producer. [9] [10] It is a liquid drum and bass and bubblegum Jersey club song that features a staccato kick drum pattern. [11] [10] The Guardian 's Ben Beaumont-Thomas said that the production "sits somewhere between liquid drum'n'bass, UK garage and Jersey club", [12] and Pitchfork 's Olivia Horn wrote that the drums evoked "a hiccuping heartbeat". [13] The lyrics of the song were written by de Casier and Bogan along with Gigi, Kim Dong-hyun, and NewJeans member Danielle. [9] The song's lyrics depict a shy person expressing their feelings to a crush. [14]

Release and performances

Two days before the release, ADOR posted a video teaser on YouTube Shorts featuring the instrumental version of the song in the background and showing NewJeans' official light stick, the hashtag "ImSuperShy", and the release date. [15] In an accompanying press release, they presented "Super Shy" as the perfect song for the summer. [15] It was released by ADOR for digital download and streaming on July 7, 2023. [16] [17] NewJeans promoted the song in partnership with YouTube Shorts through a dance challenge released under the hashtag "ImSuperShy". [17] For the campaign's design, YouTube won silver at the 2024 Clio Music Awards. [18] "Super Shy" was sent to US pop radio format by NewJeans' local distributor Interscope on August 15, 2023. [19] NewJeans performs "Super Shy" with 20 backup dancers. They first showcased this performance, along with the song "New Jeans," on the South Korean Music Bank show on July 14, 2023. [20] They also performed both songs on Inkigayo on July 16, 2023. [21] NewJeans appeared on Music Bank to perform all three singles from Get Up on July 23, 2023, the day of the EP's release. [22]

Reception

Professional ratings
Review scores
SourceRating
IZM Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [23]
The Singles Jukebox 7.6/10 [24]

"Super Shy" was met with critical acclaim from music critics. Kim Ho-hyeon of IZM highlighted the song's minimal sound with dynamic elements showcasing technical skill. Noting how the vocals blend with the overall sound, supporting enigmatic lyrics, he mentioned that the track's lack of a strong melody may not immediately captivate listeners. [23] "Super Shy" was named the best K-pop song of 2023 by Billboard and NME , and appeared within the top 10 on multiple other critic lists. Times of India opined "the song [...] encapsulates the innovative spirit of K-pop in 2023, leaving an indomitable imprint on the musical landscape. [25]

"Super Shy" on select year-end critic lists
PublicationListRankRef.
Beats Per Minute Top 50 Songs of 202327 [26]
Billboard The 100 Best Songs of 202338 [27]
The 25 Best K-pop Songs of 20231 [28]
British GQ The Best Songs of 2023N/A [29]
Crack The Top 25 Tracks of the Year17 [30]
Consequence The 200 Best Songs of 202360 [31]
Dazed Top 50 Best K-pop Tracks of 202347 [32]
Exclaim! 25 Best Songs of 202321 [33]
The Fader The 100 Best Songs of 20231 [34]
Grammy 15 K-Pop Songs That Took 2023 By StormN/A [35]
The Guardian The 20 Best Songs of 20233 [12]
i-D The 100 Best Songs of 20232 [36]
NME The 25 Best K-pop Songs of 20231 [37]
The 50 Best Songs of 20232 [38]
NPR Best Songs of 2023N/A [39]
Pitchfork The 100 Best Songs of 20237 [13]
The Quietus Top 75 Tracks of 202336 [40]
Rolling Stone The 100 Best Songs of 20236 [41]
Stereogum 50 Favorite Songs of 20233 [42]
Vulture The 10 Best Songs of 202310 [43]

Commercial performance

"Super Shy" debuted at number 27 on South Korea's Circle Digital Chart in the issue dated July 2–8, 2023. [44] It rose to number one the following week. [45] The song debuted at number one on Singapore's Top Streaming Chart, the Malaysia International chart, and the Billboard Hits of the World charts for Hong Kong and Taiwan, [46] [47] earning NewJeans their first number-one in Hong Kong. [48] It also became NewJeans best-performing song in the United Kingdom, debuting at number 59 on the UK Singles Chart in the issue dated July 14–20, 2023. [49] [50] In the United States, it debuted at number 66 on the Billboard Hot 100 in the chart issue dated July 22, 2023, with 9.2 million official US streams and 2,000 downloads sold, becoming their highest-charting song in the country. [51] A week later, the song peaked at number 64. [48] [52] The song debuted at number two on both the Billboard Global 200 and the Billboard Global Excl. US in the chart issue dated July 22, 2023, with 63 million streams and 6,000 downloads sold worldwide. It attained NewJeans' largest amount of one-week streams for a song, surpassing "Ditto"'s peak of 46.5 million one-week streams, and became NewJeans' best performing song on Billboard Global 200. [48] [53]

Music video

A scene in the music video shows the members performing the song's choreography with flash mobs in the streets of Lisbon, Portugal. NewJeans - Super Shy music video(1).jpg
A scene in the music video shows the members performing the song's choreography with flash mobs in the streets of Lisbon, Portugal.

Produced by Min Hee-jin, the music video for "Super Shy" was released on Hybe's YouTube channel in conjunction with the song. [54] It was directed by Shin Hee-won, [54] who had previously directed music videos for NewJeans' songs "Attention" and "Hurt". [55] [56] [57] The musical-style video starts with Danielle riding a red bicycle through the streets of Lisbon, Portugal, to go meet the other members in a park. [58] [59] Later on, they notice that an exercise group is dancing to "Attention" and soon join them to perform "Super Shy", prompting flash mobs in squares, parks, streets, and markets among others. [60] [61] [62] Created by Black.Q and Eunju Kim, [63] the choreography was based on waacking and purposefully includes simple movements. [64] [61] In the video, NewJeans are dressed in a youthful style, donning hairstyles like bleached blonde hair and bangs, and wear cheerleading uniforms and tennis skirts. [59] [65] David Renshaw of The Fader noted the influence of filmmaker Wes Anderson's visual style throughout the video. [66]

Reception

Jaeden Pinder of Pitchfork named it the best music video choreography of the year, stating that it distinguishes itself amid the high-energy K-pop scene with its bashfulness and impressive synchronization. [63] Vogue Singapore's Azrin Tan highlighted the video's imagery, which features NewJeans's signature aesthetic, blending Y2K nostalgia with modern trends. Tan noted Danielle's cottagecore look, Hanni's blonde hair, Hyein's "trendy" skunk stripes, Haerin's "innocent" floral accent, and Minji's tone-on-tone style; the writer opined that each member's style contributed to the video's visual appeal, along with their dynamic choreography and energy. [67] Similarly, W Magazine's Noh Gyeong-eon highlighted how NewJeans wore costumes featuring illustrations by Migo, emphasizing their girlish charm and creating a cohesive cheerleader aesthetic with a sporty and individualistic twist. [68]

Accolades

"Super Shy" won six first place music program awards, including a triple crown (or three wins) on Inkigayo .

Awards and nominations for "Super Shy"
Award ceremonyYearCategoryResultRef.
Asian Pop Music Awards2023Song of the Year (Overseas)Nominated [69]
Top 20 Songs of the Year (Overseas)Won
iHeartRadio Music Awards 2024 K-pop Song of the YearNominated [70]
Music program awards
ProgramDateRef.
M Countdown July 13, 2023 [71]
Show! Music Core July 22, 2023 [72]
Inkigayo July 23, 2023 [73]
August 20, 2023 [74]
August 27, 2023 [75]
Show Champion August 16, 2023 [76]

Track listing

  1. "New Jeans" – 1:48
  2. "Super Shy" – 2:34

Credits and personnel

Credits adapted from the EP's lyric book. [77]

Locations

Credits and personnel

Charts

Certifications

Certifications for "Super Shy"
RegionCertification Certified units/sales
Streaming
Japan (RIAJ) [101] Platinum100,000,000†
South Korea (KMCA) [102] Platinum100,000,000†

† Streaming-only figures based on certification alone.

Release history

Release history for "Super Shy"
RegionDateFormatLabelRef.
VariousJuly 7, 2023ADOR [9]
United StatesAugust 15, 2023 Contemporary hit radio Interscope [103]

See also

Related Research Articles

<span class="mw-page-title-main">NewJeans</span> South Korean girl group

NewJeans is a South Korean girl group formed by ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. They are known for their girl next door image and musical stylings reminiscent of the 1990s and 2000s.

<span class="mw-page-title-main">Min Hee-jin</span> South Korean art director (born 1979)

Min Hee-jin is a South Korean music producer, art director, and graphic designer. She is the current CEO of ADOR, a subsidiary of entertainment company Hybe Corporation, through which she manages the K-pop girl group NewJeans. She was formerly a creative director at SM Entertainment, where she was responsible for the branding of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.

<i>New Jeans</i> (EP) 2022 EP by NewJeans

New Jeans is the debut extended play (EP) by the South Korean girl group NewJeans. It was released on August 1, 2022, by ADOR, a subsidiary of Hybe Corporation. Produced by Min Hee-jin, 250, and Park Jin-su, the EP draws from synth-pop, hip hop, and R&B and infuses elements of musical styles from the 1990s and 2000s decades. The songs "Attention", "Hype Boy", and "Cookie" were released as singles.

"Attention" is the debut single by the South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, and the track was released for download and streaming as part of their self-titled debut EP in August 2022. Written and composed by 250, Duckbay, Gigi, and the group member Danielle, "Attention" is a pop and R&B track with elements of late-1990s and early-2000s music, and it incorporates dynamic key changes between the major and minor chords. Its lyrics are about the sensations of young infatuation.

"Hype Boy" is a song by the South Korean idol girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released four music videos for the song on July 23, 2022, each focusing on the members and their narratives. "Hype Boy" was officially released for download and streaming as the second single of the EP on August 1, 2022.

"Cookie" is a song by South Korean girl group NewJeans. It was released as the third single from their debut self-titled extended play by ADOR on August 1, 2022.

<span class="mw-page-title-main">NewJeans videography</span>

South Korean girl group NewJeans have appeared in 19 music videos and several commercials over the course of their career. Their first music video, "Attention", was surprise-released on July 22, 2022, through YouTube. To promote their first extended play (EP) New Jeans (2022), they released music videos for all the tracks — "Attention", "Hype Boy", Cookie" and "Hurt". Three music videos for the songs "Ditto" and "OMG" accompanied their next release, the single album OMG (2023). In 2023, they released music videos for all the tracks — "New Jeans", "Super Shy", "Cool with You", "ETA", "Get Up" and "ASAP" — of their second EP Get Up (2023).

<i>OMG</i> (single album) 2023 single album by NewJeans

OMG is the first single album by South Korean girl group NewJeans. It was released on January 2, 2023, by ADOR. It contains the lead single of the same name and "Ditto", which was released prior to the single album on December 19, 2022.

"OMG" is a song by the South Korean idol girl group NewJeans from their single album of the same name (2023). ADOR, a division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood. The lyrics, written by Dimberg, Gigi, and NewJeans member Hanni, were inspired by high school dramas and explore themes of young love, dedication, and one-sided affection. It blends R&B, hip hop, and pop, featuring hip-hop percussion, trap rhythms, and a UK garage-inflected groove. The song includes plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion.

<span class="mw-page-title-main">Ditto (song)</span> 2022 single by NewJeans

"Ditto" is a song by the South Korean girl group NewJeans, released on December 19, 2022, by ADOR, a label of Hybe Corporation. The producer 250 composed "Ditto" with Ylva Dimberg, who wrote the lyrics with The Black Skirts, Oohyo, and NewJeans member Minji. With a sound rooted in Baltimore club, the track incorporates a balladic electronic and dance production with influences of house, breakbeat, and UK garage. The lyrics are about reminiscing a platonic love.

"Beautiful Liar" is a song recorded by the South Korean boy group Monsta X for their twelfth extended play Reason. It was released as the EP's lead single by Starship Entertainment and Kakao Entertainment on January 9, 2023.

<i>Get Up</i> (EP) 2023 EP by NewJeans

Get Up is the second EP by the South Korean girl group NewJeans, released on July 21, 2023 by ADOR. Park Jin-su, 250, Frankie Scoca, Catharina Stoltenberg, and Henriette Motzfeldt produced the EP, which consists of six tracks. Its production draws from R&B and dance styles such as UK garage, drum and bass, Baltimore and Jersey club, characterized by lively beats and synthesizers. Lyrically, the EP mainly revolves around feelings ensued from friendship and love.

"New Jeans" is a song by South Korean girl group NewJeans, taken from their second extended play (EP), Get Up (2023). ADOR, an independent division of Hybe, released the track for digital download and streaming as a B-side to the single "Super Shy" on July 7, 2023.

"Cake" is a song recorded by South Korean girl group Itzy for their seventh extended play Kill My Doubt. It was released as the EP's lead single by JYP Entertainment and Republic Records on July 31, 2023.

"ETA" is a song by the South Korean idol girl group NewJeans from their second extended play (EP), Get Up (2023). ADOR released the song on July 21, 2023, as a single to promote the EP. "ETA" was written by Beenzino, Gigi, and Ylva Dimberg whilst composition was handled by 250 and Dimberg. Its accompanying music video, a collaboration with Apple, was filmed in Barcelona and shot entirely on the iPhone 14 Pro.

<span class="mw-page-title-main">Love Lee</span> 2023 single by AKMU

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<span class="mw-page-title-main">How Sweet</span> 2024 single by NewJeans

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<span class="mw-page-title-main">Magnetic (Illit song)</span> 2024 single by Illit

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