South Korean girl group NewJeans have appeared in 19 music videos and several commercials over the course of their career. Their first music video, "Attention", was surprise-released on July 22, 2022, through YouTube. To promote their first extended play (EP) New Jeans (2022), they released music videos for all the tracks — "Attention", "Hype Boy", Cookie" and "Hurt". Three music videos for the songs "Ditto" and "OMG" accompanied their next release, the single album OMG (2023). In 2023, they released music videos for all the tracks — "New Jeans", "Super Shy", "Cool with You", "ETA", "Get Up" and "ASAP" — of their second EP Get Up (2023).
Title | Year | Director | Notes | Ref. |
---|---|---|---|---|
"Attention" | 2022 | Shin Hee-won | [1] | |
"Hype Boy" (Intro) | Dongle Shin | [2] | ||
"Hype Boy" (Minji ver.) | [3] | |||
"Hype Boy" (Hanni ver.) | [4] | |||
"Hype Boy" (Danielle & Haerin ver.) | [5] | |||
"Hype Boy" (Hyein ver.) | [6] | |||
"Hurt" | Shin Hee-won | [7] | ||
"Cookie" | Dongle Shin | [8] | ||
"Ditto" (side A) | Shin Woo-seok | [9] | ||
"Ditto" (side B) | ||||
"Hurt" (250 remix) | Shin Hee-won | [10] | ||
"OMG" | 2023 | Shin Woo-seok | [11] | |
"Zero" | Sung-hwi | Promoting Coca-Cola Zero Sugar | [12] | |
"New Jeans" | Youngeum Lee | [13] | ||
"Super Shy" | Shin Hee-won | [14] | ||
"Cool With You" (side A) | Shin Woo-seok | [15] | ||
"Cool With You" & "Get Up" (side B) | [16] | |||
"ETA" | Promoting iPhone 14 Pro | [17] | ||
"ASAP" | Jakyoung Kim | [18] | ||
"Bubble Gum" | 2024 | Youngeum Lee | [19] | |
"How Sweet" | Shin Hee-won | [20] | ||
"Right Now" | Youngeum Lee | [21] | ||
"Supernatural" (Part 1) | Dongle Shin | [22] | ||
"Supernatural" (Part 2) | [23] |
Company | Year | Title | Director | Promoting | Region | Notes | Ref. |
---|---|---|---|---|---|---|---|
SK Telecom | 2022 | "Attention! New0을 위한 iPhone 14 Pro" | Kim Min-sung | iPhone 14 Pro | South Korea | [24] [25] | |
MegaStudy | "수능도, 내신도! 2024 0원 메가패스" | Lee Han-gyeol | Megapass | [26] [27] | |||
Shinhan Bank | "My Heart's Instinct" / "Story Instinct" | N/A | New Sol | Won Customer Satisfaction Award at the 2022 Hankyung Advertising Awards | [28] [29] | ||
Coca-Cola Company | 2023 | — | Sung-hwi | Coca-Cola Zero Sugar | Featuring "Zero" | [30] | |
McDonald's | "뉴진스도 춤추게 하는 빠삭함, 맥크리스피!" | N/A | McCrispy | [31] [32] | |||
Hyundai Department Store | "NewJeans, 현대백화점을 면세하다" | Jeon Mun-young | Duty Free Shop | [33] [34] | |||
SK Telecom | "0을 위한 특별한 베네핏, Made in 0" | Hobin | iPhone 15 Pro | [35] [36] | |||
Lotte Wellfood | "Say Hello with Pepero" | N/A | Pepero | United States | [37] | ||
"Hello, New Me" / "これガムイタガム" | Itagum | Japan | Featuring "OMG" | [38] | |||
Shinhan Bank | "신한 X 뉴진스 새로운 금융의 시작" | Lee Hyun-ji | Super Sol | South Korea | [39] | ||
Kao Corporation | 2024 | "A sparkling morning begins" | N/A | Essential Premium | Japan | Featuring "Bubble Gum" | [40] |
Lotte Wellfood | "This is おいしい Zero" | N/A | Zero | Featuring "Right Now" | [41] | ||
Indofood | "Oh My Good! It's Indomie" | N/A | Indomie | Indonesia | [42] |
Title | Album details | Ref. |
---|---|---|
NewJeans Yearbook 22-23 | [43] |
Hybe Co., Ltd. is a South Korean multinational entertainment company established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. It has multiple subsidiaries, including Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment, and ADOR, collectively known as Hybe Labels.
Melon is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment became the company-in-charge of the service in 2009. In 2017, Kakao merged Kakao Music into Melon to have one, unified music streaming service.
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Le Sserafim is a South Korean girl group formed by Source Music. The group consists of five members: Sakura, Kim Chaewon, Huh Yunjin, Kazuha, and Hong Eunchae.
NewJeans is a South Korean girl group formed by ADOR, a sub-label of Hybe. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. Mainly produced by Min Hee-jin, they are known for their 'girl next door' image and musical stylings reminiscent of the 1990s and 2000s.
Min Hee-jin is a South Korean music producer, art director, and graphic designer. She is the former CEO of ADOR, a subsidiary of entertainment company Hybe Corporation, and the executive producer of K-pop girl group NewJeans. She was formerly a creative director at SM Entertainment, where she was responsible for the branding of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.
New Jeans is the debut extended play (EP) by the South Korean girl group NewJeans. It was released on August 1, 2022, by ADOR, a subsidiary of Hybe Corporation. Produced by Min Hee-jin, 250, and Park Jin-su, the EP draws from synth-pop, hip hop, and R&B and infuses elements of musical styles from the 1990s and 2000s decades. The songs "Attention", "Hype Boy", and "Cookie" were released as singles.
"Attention" is the debut single by the South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, and the track was released for download and streaming as part of their self-titled debut EP in August 2022. Written and composed by 250, Duckbay, Gigi, and the group member Danielle, "Attention" is a pop and R&B track with elements of late-1990s and early-2000s music, and it incorporates dynamic key changes between the major and minor chords. Its lyrics are about the sensations of young infatuation.
"Hype Boy" is a song by the South Korean girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released four music videos for the song on July 23, 2022, each focusing on the members and their narratives. "Hype Boy" was officially released for download and streaming as the second single of the EP on August 1, 2022.
Lee Hye-in, known mononymously as Hyein, is a South Korean singer and former child model. She began her musical career at nine years old as a member of the South Korean children's groups U.sso Girl and Play with Me Club. She later debuted as a member of South Korean girl group NewJeans, formed by ADOR in July 2022.
Phạm Ngọc Hân, known professionally as Hanni (Korean: 하니), is an Australian singer based in South Korea. In July 2022, she made her debut as a member of the South Korean girl group NewJeans, under the record label ADOR.
&Team is a Japanese boy band based in Japan and South Korea formed by HYBE Labels Japan. The group is composed of nine members: K, Fuma, Nicholas, EJ, Yuma, Jo, Harua, Taki, and Maki. They were formed through the reality-survival program &Audition – The Howling – as their label's first group. &Team released their debut single "Under the Skin" on November 21, 2022, and officially debuted with their first extended play First Howling: Me on December 7, 2022.
OMG is the first single album by South Korean girl group NewJeans. It was released on January 2, 2023, by ADOR. It contains the lead single of the same name and "Ditto", which was released prior to the single album on December 19, 2022.
"OMG" is a song by the South Korean idol girl group NewJeans from their single album of the same name (2023). ADOR, a division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood. The lyrics, written by Dimberg, Gigi, and NewJeans member Hanni, were inspired by high school dramas and explore themes of young love, dedication, and one-sided affection. It blends R&B, hip hop, and pop, featuring hip-hop percussion, trap rhythms, and a UK garage-inflected groove. The song includes plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion.
"Ditto" is a song by the South Korean girl group NewJeans, released on December 19, 2022, by ADOR, a label of Hybe Corporation. The producer 250 composed "Ditto" with Ylva Dimberg, who wrote the lyrics with The Black Skirts, Oohyo, and NewJeans member Minji. With a sound rooted in Baltimore club, the track incorporates a balladic electronic and dance production with influences of house, breakbeat, and UK garage. The lyrics are about reminiscing a platonic love.
"Super Shy" is a song by the South Korean girl group NewJeans, featured as the first of three singles from their second extended play, Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023, alongside the prologue song "New Jeans." Later, "Super Shy" was sent to contemporary hit radio in the United States through Interscope Records on August 15, 2023. It is a mix of liquid drum and bass, bubblegum, and Jersey club, featuring a staccato kick drum pattern. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, it is about a shy person who expresses their feelings to a crush.
Kim Min-ji, known mononymously as Minji, is a South Korean singer. Minji made her debut as a member of the South Korean girl group NewJeans, under the record label ADOR on July 22, 2022.
"How Sweet" is a song by the South Korean girl group NewJeans from their second single album of the same name. It was released by ADOR on May 24, 2024, along with the B-side track "Bubble Gum". NewJeans began promoting the single in April 2024, through the release of the music video for "Bubble Gum" on YouTube, featuring the Japanese version of the track in advertisements and television programs in Japan, and appearing on music shows and variety shows in South Korea. The single album debuted at number one in South Korea.
"Supernatural" is a song by South Korean girl group NewJeans. ADOR released it as a CD single on June 21, 2024, along with the B-side track "Right Now". Produced by 250, "Supernatural" contains an interpolation of a section from the 2009 track "Back of My Mind" by Manami and songwriter Pharrell. "Supernatural" and "Right Now" became NewJeans's first releases in Japanese, marking their debut in the Japanese music market. NewJeans began promoting in the country in April 2024, by announcing a fan meeting, opening pop-up stores in partnership with Kao and Shibuya109, having "Right Now" be featured in advertisements ahead of the official release, and teasing collaborations with Japanese artists Takashi Murakami and Hiroshi Fujiwara.
"Bubble Gum" is a song by South Korean girl group NewJeans. It was released by ADOR on May 24, 2024, as a B-side on the group's second single album How Sweet (2024). NewJeans began promoting the song on April 27, 2024, through the release of a music video on YouTube. The single album debuted at number one in South Korea.