South Korean girl group NewJeans have appeared in 19 music videos and several commercials over the course of their career. Their first music video, "Attention", was surprise-released on July 22, 2022, through YouTube. To promote their first extended play (EP) New Jeans (2022), they released music videos for all the tracks — "Attention", "Hype Boy", Cookie" and "Hurt". Three music videos for the songs "Ditto" and "OMG" accompanied their next release, the single album OMG (2023). In 2023, they released music videos for all the tracks — "New Jeans", "Super Shy", "Cool with You", "ETA", "Get Up" and "ASAP" — of their second EP Get Up (2023).
Title | Year | Director | Notes | Ref. |
---|---|---|---|---|
"Attention" | 2022 | Shin Hee-won | [1] | |
"Hype Boy" (Intro) | Dongle Shin | [2] | ||
"Hype Boy" (Minji ver.) | [3] | |||
"Hype Boy" (Hanni ver.) | [4] | |||
"Hype Boy" (Danielle & Haerin ver.) | [5] | |||
"Hype Boy" (Hyein ver.) | [6] | |||
"Hurt" | Shin Hee-won | [7] | ||
"Cookie" | Dongle Shin | [8] | ||
"Ditto" (side A) | Shin Woo-seok | [9] | ||
"Ditto" (side B) | ||||
"Hurt" (250 remix) | Shin Hee-won | [10] | ||
"OMG" | 2023 | Shin Woo-seok | [11] | |
"Zero" | Sung-hwi | Promoting Coca-Cola Zero Sugar | [12] | |
"New Jeans" | Youngeum Lee | [13] | ||
"Super Shy" | Shin Hee-won | [14] | ||
"Cool With You" (side A) | Shin Woo-seok | [15] | ||
"Cool With You" & "Get Up" (side B) | [16] | |||
"ETA" | Promoting iPhone 14 Pro | [17] | ||
"ASAP" | Jakyoung Kim | [18] | ||
"Bubble Gum" | 2024 | Youngeum Lee | [19] | |
"How Sweet" | Shin Hee-won | [20] | ||
"Right Now" | Youngeum Lee | [21] | ||
"Supernatural" (Part 1) | Dongle Shin | [22] |
Company | Year | Title | Director | Promoting | Region | Notes | Ref. |
---|---|---|---|---|---|---|---|
SK Telecom | 2022 | "Attention! New0을 위한 iPhone 14 Pro" | Kim Min-sung | iPhone 14 Pro | South Korea | [23] [24] | |
MegaStudy | "수능도, 내신도! 2024 0원 메가패스" | Lee Han-gyeol | Megapass | [25] [26] | |||
Shinhan Bank | "My Heart's Instinct" / "Story Instinct" | N/A | New Sol | It won the Customer Satisfaction Award at the 2022 Hankyung Advertising Awards. | [27] [28] | ||
Coca-Cola Company | 2023 | — | Sung-hwi | Coca-Cola Zero Sugar | It features "Zero" by NewJeans. | [29] | |
McDonald's | "뉴진스도 춤추게 하는 빠삭함, 맥크리스피!" | N/A | McCrispy | [30] [31] | |||
Hyundai Department Store | "NewJeans, 현대백화점을 면세하다" | Jeon Mun-young | Duty Free Shop | [32] [33] | |||
SK Telecom | "0을 위한 특별한 베네핏, Made in 0" | Hobin | iPhone 15 Pro | [34] [35] | |||
Lotte Wellfood | "Say Hello with Pepero" | N/A | Pepero | United States | [36] | ||
"Hello, New Me" / "これガムイタガム" | Itagum | Japan | It features "OMG" by NewJeans. | [37] | |||
Shinhan Bank | "신한 X 뉴진스 새로운 금융의 시작" | Lee Hyun-ji | Super Sol | South Korea | [38] | ||
Kao Corporation | 2024 | "A sparkling morning begins" | N/A | Essential Premium | Japan | It featured "Bubble Gum" by NewJeans. | [39] |
Title | Album details | Ref. |
---|---|---|
NewJeans Yearbook 22-23 | [40] |
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NewJeans is a South Korean girl group formed by ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. They are known for their girl next door image and musical stylings reminiscent of the 1990s and 2000s.
Min Hee-jin (Korean: 민희진) is a South Korean art director and graphic designer. She is the current CEO of ADOR, a subsidiary of entertainment company Hybe Corporation, where she previously served as chief brand officer. She was formerly a creative director at SM Entertainment, where she was responsible for the branding of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.
New Jeans is the debut extended play (EP) by the South Korean girl group NewJeans. It was released on August 1, 2022, by ADOR, a subsidiary of Hybe Corporation. Produced by Min Hee-jin, 250, and Park Jin-su, the EP draws from synth-pop, hip hop, and R&B and infuses elements of musical styles from the 1990s and 2000s decades. The songs "Attention", "Hype Boy", and "Cookie" were released as singles.
"Attention" is a song by South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, without prior disclosure of the group's members or concept. "Attention" was officially released for download and streaming as the first single of their self-titled debut EP on August 1, 2022. The song co-written by the group's member Danielle, features a groovy, early 2000s R&B-influenced sound with dynamic key changes.
"Hype Boy" is a song by the South Korean idol girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released four music videos for the song on July 23, 2022, each focusing on the members and their narratives. "Hype Boy" was officially released for download and streaming as the second single of the EP on August 1, 2022.
Danielle June Marsh, known mononymously as Danielle (Korean: 다니엘), is a Korean-Australian singer. She began her career in the entertainment industry by making several appearances on television as a child, before debuting as a member of South Korean girl group NewJeans in 2022. The following year, Marsh ventured into acting, voicing Ariel in the Korean dub of the live-action adaptation of The Little Mermaid (1989).
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OMG is the first single album by South Korean girl group NewJeans. It was released on January 2, 2023 by ADOR. It contains the lead single of the same name and "Ditto", which was released prior to the single album on December 19, 2022.
"OMG" is a song by the South Korean idol girl group NewJeans from their single album of the same name (2023). ADOR, a division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood. The lyrics, written by Dimberg, Gigi, and NewJeans member Hanni, were inspired by high school dramas and explore themes of young love, dedication, and one-sided affection. It blends R&B, hip hop, and pop, featuring hip-hop percussion, trap rhythms, and a UK garage-inflected groove. The song includes plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion.
"Ditto" is a song by the South Korean girl group NewJeans, released on December 19, 2022, by ADOR, a label of Hybe Corporation. The producer 250 composed "Ditto" with Ylva Dimberg, who wrote the lyrics with the Black Skirts, Oohyo, and NewJeans' member Minji. With a sound rooted in Baltimore club, the track incorporates a balladic electronic and dance production with influences of house, breakbeat, and UK garage. The lyrics are about reminiscing a platonic love.
Get Up is the second EP by the South Korean girl group NewJeans, released on July 21, 2023 by ADOR. Park Jin-su, 250, Frankie Scoca, Catharina Stoltenberg, and Henriette Motzfeldt produced the EP, which consists of six tracks. Its production draws from R&B and dance styles such as UK garage, drum and bass, Baltimore and Jersey club, characterized by lively beats and synthesizers. Lyrically, the EP mainly revolves around feelings ensued from friendship and love.
"Super Shy" is a song by the South Korean girl group NewJeans from their second extended play Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023. In the United States, Interscope Records released it to contemporary hit radio on August 15, 2023. It is an incorporation of liquid drum and bass, bubblegum, and Jersey club, featuring a distinctive staccato kick drum pattern. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, it is about the nervousness of confessing to a first love.
Shin Hee-won (Korean: 신희원) is a South Korean music video director who works with ST-WT Productions. He has directed music videos for several K-pop artists, including Red Velvet, f(x), Shinee, Girls' Generation, NewJeans, and Kiss of Life. His music videos have been nominated or have won awards at the Melon Music Awards, the MAMA Awards, and the Genie Music Awards. Shin's music video for "Bang Bus" by 250 was selected to compete at some international film festivals and won Best Music Video at the K Asif Chambal International Film Festival.
"How Sweet" is a song by the South Korean girl group NewJeans from their second single album of the same name. It was released by ADOR on May 24, 2024, along with the B-side track "Bubble Gum". NewJeans began promoting the single in April 2024, through the release of the music video for "Bubble Gum" on YouTube, featuring the Japanese version of the track in advertisements and television programs in Japan, and appearing on music shows and variety shows in South Korea.
"Supernatural" is a single by South Korean girl group NewJeans. ADOR released it as a CD single on June 21, 2024, along with the B-side track "Right Now". Produced by 250, "Supernatural" samples the 2009 track "Back of My Mind" by Manami and songwriter Pharrell. "Supernatural and "Right Now" became NewJeans's first releases in Japanese, marking their debut in the Japanese music market. NewJeans began promoting in the country in April 2024, by announcing a fan meeting, opening pop-up stores in partnership with Kao and Shibuya109, having "Right Now" be featured in advertisements ahead of the official release, and teasing collaborations with Japanese artists Takashi Murakami and Hiroshi Fujiwara.
"Bubble Gum" is a song by South Korean girl group NewJeans. It was released by ADOR on May 24, 2024, as a B-side on the group's second single album How Sweet (2024). NewJeans began promoting the song on April 27, 2024, through the release of a music video on YouTube.