Bubble Gum (NewJeans song)

Last updated

"Bubble Gum"
Song by NewJeans
from the album How Sweet
Language
  • English
  • Korean
A-side "How Sweet"
ReleasedMay 24, 2024 (2024-05-24)
Genre
Length3:20
Label ADOR
Composer(s)
Lyricist(s)
  • Gigi
  • Sophie Simmons
  • Oscar Bell
Producer(s) 250
Music video
"Bubble Gum" on YouTube

"Bubble Gum" is a song by South Korean girl group NewJeans. It was released by ADOR on May 24, 2024, as a B-side on the group's second single album How Sweet (2024). NewJeans began promoting the song on April 27, 2024, through the release of a music video on YouTube.

Contents

Background

After debuting in 2022, South Korean girl group NewJeans had their international breakthrough in 2023 with the release of the single album OMG and their second extended play (EP), Get Up . [1] In January 2023, NewJeans entered the Billboard Hot 100 for the first time with the singles "Ditto" and "OMG". [1] In South Korea, "Ditto" became the most successful song of the year, topping the Circle Digital Chart for a record-breaking thirteen weeks, [2] [3] receiving numerous accolades, [4] and introducing the breakbeat trend in the K-pop music industry. [5] Released in July 2023, Get Up internationally established NewJeans as one of the most prominent music acts of the year, [6] becoming the group's first entry and number-one on the Billboard 200, [1] selling over two million copies, [4] and being named among the best albums of 2023 by several publications. [6]

Music and lyrics

"Bubble Gum" is a pop, and R&B track containing lyrics in both English and Korean. [7] [8]

Release and promotion

The music video for "Bubble Gum" was released on April 27, 2024. [9] It was directed by Youngeum Lee and gained over six million views in 15 hours. [10] [11] In the video, the members are seen enjoying a summer day, blowing bubbles, weaving friendship bracelets, making ballon animals, and playing with soap bubbles and marbles in a variety of settings. [12] A snippet of the Japanese version of "Bubble Gum" became available on April 8, 2024, after being featured on Japanese television in Kao's advertisement for their hair care brand Essential and in the morning show Mezamashi 8  [ ja ] as its new theme song. [13] [14]

Commercial performance

Prior to the official release, "Bubble Gum" debuted at number 15 on Billboard 's Hits of the World chart for South Korea and number 166 on the Billboard Global Excl. US in the chart issue dated May 11, 2024. [15] [16] The track also topped the popular music video and popular song categories on YouTube Korea. [17]

Charts

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<i>OMG</i> (single album) 2023 single album by NewJeans

OMG is the first single album by South Korean girl group NewJeans. It was released on January 2, 2023 by ADOR. It contains the lead single of the same name and "Ditto", which was released prior to the single album on December 19, 2022.

"OMG" is a song by the South Korean idol girl group NewJeans from their single album of the same name (2023). ADOR, a division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood. The lyrics, written by Dimberg, Gigi, and NewJeans member Hanni, were inspired by high school dramas and explore themes of young love, dedication, and one-sided affection. It blends R&B, hip hop, and pop, featuring hip-hop percussion, trap rhythms, and a UK garage-inflected groove. The song includes plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion.

<span class="mw-page-title-main">Ditto (song)</span> 2022 single by NewJeans

"Ditto" is a song by the South Korean girl group NewJeans, released on December 19, 2022, by ADOR, a label of Hybe Corporation. The producer 250 composed "Ditto" with Ylva Dimberg, who wrote the lyrics with the Black Skirts, Oohyo, and NewJeans' member Minji. With a sound rooted in Baltimore club, the track incorporates a balladic electronic and dance production with influences of house, breakbeat, and UK garage. The lyrics are about reminiscing a platonic love.

<i>Get Up</i> (EP) 2023 EP by NewJeans

Get Up is the second EP by the South Korean girl group NewJeans, released on July 21, 2023 by ADOR. Park Jin-su, 250, Frankie Scoca, Catharina Stoltenberg, and Henriette Motzfeldt produced the EP, which consists of six tracks. Its production draws from R&B and dance styles such as UK garage, drum and bass, Baltimore and Jersey club, characterized by lively beats and synthesizers. Lyrically, the EP mainly revolves around feelings ensued from friendship and love.

"Super Shy" is a song by the South Korean girl group NewJeans from their second extended play Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023. In the United States, Interscope Records released it to contemporary hit radio on August 15, 2023. It is an incorporation of liquid drum and bass, bubblegum, and Jersey club using a club-inflected bass drum pattern. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, it is about the nervousness of confessing to a first love.

"New Jeans" is a song by South Korean girl group NewJeans, taken from their second extended play (EP), Get Up (2023). ADOR, an independent division of Hybe, released the track for digital download and streaming as a B-side to the single "Super Shy" on July 7, 2023.

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<span class="mw-page-title-main">How Sweet</span> 2024 single by NewJeans

"How Sweet" is a song by the South Korean girl group NewJeans from their second single album of the same name. It was released by ADOR on May 24, 2024, along with the B-side track "Bubble Gum". NewJeans began promoting the single in April 2024, through the release of the music video for "Bubble Gum" on YouTube, featuring the Japanese version of the track in advertisements and television programs in Japan, and appearing on music shows and variety shows in South Korea.

"Supernatural" is a song by South Korean girl group NewJeans. ADOR will release it as a CD single on June 21, 2024, along with the B-side track "Right Now". Produced by 250, "Supernatural" samples the 2009 track "Back of My Mind" by Manami and songwriter Pharrell. "Supernatural and "Right Now" will be NewJeans's first releases in Japanese, marking their debut in the Japanese music market. NewJeans began promoting in the country in April 2024, by announcing a fan meeting, opening pop-up stores in partnership with Kao and Shibuya109, having "Right Now" be featured in advertisements ahead of the official release, and teasing collaborations with Japanese artists Takashi Murakami and Hiroshi Fujiwara.

References

  1. 1 2 3 "Billboard's Greatest Pop Stars of 2023: Introduction & Honorable Mentions (Staff List)". Billboard . December 8, 2023. Archived from the original on December 13, 2023. Retrieved December 13, 2023.
  2. ↑ Kim, Hyun-sik (March 23, 2023). '온 차트가 뉴진스'…'디토' 1위 질주 언제까지? ['On the chart is New Jeans'... How long will 'Ditto' run for first place]. Edaily (in Korean). Archived from the original on March 24, 2023. Retrieved March 23, 2023.
  3. ↑ Moon, Wan-shik (March 30, 2023). 뉴진스, 12주차 써클차트 2관왕 [New Jeans, won 2 awards on the 12th week circle chart]. Star News (in Korean). Archived from the original on March 30, 2023. Retrieved March 30, 2023– via Naver.
  4. 1 2 Yoon, So-yeon (January 14, 2024). "K-pop 2024: A forecast for this year's top Korean acts". Korea JoongAng Daily . Archived from the original on March 26, 2024. Retrieved March 28, 2024.
  5. ↑ Jang, Jun-hwan (December 12, 2023). "[BTS/NewJeans] 2023 K-pop Wrapped-up ①The remarkable advancement of Hybe". Mnet Plus Magazine . Archived from the original on March 2, 2024. Retrieved January 11, 2024.
  6. 1 2 Herman, Tamar (January 9, 2024). "NewJeans in 2023: a look back at their year of dominance". NME . Archived from the original on January 30, 2024. Retrieved January 11, 2024.
  7. ↑ Guy, Zoe (April 26, 2024). "NewJeans Is Sweet Like 'Bubble Gum'". Vulture . Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  8. ↑ Brandle, Lars (May 24, 2024). "NewJeans Double Drop With 'How Sweet' and 'Bubble Gum': Stream". Billboard. Retrieved June 7, 2024.
  9. ↑ 황준호. "뉴진스는 흔들리지 않는다, '버블 검'과 'Right Now'". Marie Claire Korea (in Korean). Retrieved May 24, 2024.
  10. ↑ "NewJeans releases music video for 'Bubble Gum'". The Korea Times. Yonhap News Agency. April 27, 2024. Archived from the original on May 11, 2024. Retrieved May 17, 2024.
  11. ↑ Chelosky, Danielle (April 27, 2024). "NewJeans – "Bubble Gum"". Stereogum . Archived from the original on May 7, 2024. Retrieved May 17, 2024.
  12. ↑ Kaufman, Gil (April 26, 2024). "NewJeans Hit the Beach, Blow Bubbles and Live Their Best Pop Live in Effervescent 'Bubble Gum' Video". Billboard . Archived from the original on May 9, 2024. Retrieved May 17, 2024.
  13. ↑ Ziwei, Puah (April 8, 2024). "Listen to a preview of NewJeans' upcoming single 'Bubble Gum'". NME . Archived from the original on April 24, 2024. Retrieved May 12, 2024.
  14. ↑ NewJeans『めざまし8』で初の日本TV番組テーマ曲「明るく元気に1日を始められるように」 [NewJeans' first Japanese TV program theme song "Mezamashi 8" "Start your day brightly and energetically"]. Oricon News (in Japanese). April 1, 2024. Archived from the original on April 2, 2024. Retrieved April 2, 2024.
  15. ↑ "NewJeans Chart History (South Korea Songs)". Billboard . Archived from the original on January 19, 2024. Retrieved May 7, 2024.
  16. ↑ "NewJeans Chart History (Billboard Global Excl. US)". Billboard . Archived from the original on July 21, 2023. Retrieved May 7, 2024.
  17. ↑ Shin, Young-eun (May 6, 2024). 뉴진스 ‘버블 검’, 유튜브 주간차트 강타 [New Jeans' 'Bubble Gum' hits YouTube's weekly charts]. Maeil Business Newspaper (in Korean). Archived from the original on May 23, 2024. Retrieved May 17, 2024.
  18. ↑ "NewJeans Chart History (Global 200)". Billboard. Retrieved June 4, 2024.
  19. ↑ "NewJeans Chart History (Hong Kong Songs)". Billboard . Retrieved June 4, 2024.
  20. ↑ "Billboard Japan Hot 100 – Week of June 5, 2024". Billboard Japan (in Japanese). Retrieved June 5, 2024.
  21. ↑ "Oricon Top 50 Digital Singles: 2024-06-03" (in Japanese). Oricon. Archived from the original on May 29, 2024. Retrieved May 29, 2024.
  22. ↑ "Oricon Top 50 Digital Singles: 2024-06-10" (in Japanese). Oricon. Archived from the original on June 5, 2024. Retrieved June 5, 2024.
  23. ↑ "NewJeans Chart History (Malaysia Songs)". Billboard . Retrieved June 4, 2024.
  24. ↑ "TOP 20 Most Streamed International Singles In Malaysia Week 22 (24/05/2024-30/05/2024)". RIM. June 9, 2024. Retrieved June 9, 2024– via Facebook.
  25. ↑ "NZ Hot Singles Chart". Recorded Music NZ. June 3, 2024. Retrieved May 31, 2024.
  26. ↑ "RIAS Top Charts Week 22 (24 - 30 May 2024)". RIAS. Archived from the original on June 4, 2024. Retrieved June 4, 2024.
  27. ↑ "Digital Chart – Week 22 of 2024". Circle Chart (in Korean). Retrieved June 6, 2024.
  28. ↑ "NewJeans Chart History (Taiwan Songs)". Billboard . Retrieved June 4, 2024.
  29. ↑ "NewJeans Chart History (World Digital Song Sales)". Billboard . Retrieved June 4, 2024.
  30. ↑ "Digital Chart – May 2024". Circle Chart (in Korean). Retrieved June 6, 2024.


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