Attention (NewJeans song)

Last updated

"Attention"
Single by NewJeans
from the EP New Jeans
Language
  • Korean
  • English
ReleasedJuly 22, 2022 (2022-07-22)
Genre
Length3:00
Label ADOR
Composer(s)
Lyricist(s)
Producer(s) 250
NewJeans singles chronology
"Attention"
(2022)		"Hype Boy"
(2022)
Music video
"Attention" on YouTube

"Attention" is the debut single by the South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, and the track was released for download and streaming as part of their self-titled debut EP in August 2022. Written and composed by 250, Duckbay, Gigi, and the group member Danielle, "Attention" is a pop and R&B track with elements of late-1990s and early-2000s music, and it incorporates dynamic key changes between the major and minor chords. Its lyrics are about the sensations of young infatuation.

Contents

Music critics generally praised the catchy production of "Attention". The single appeared on lists of the best songs of 2022, including those by Billboard, IZM , Music Y , NME , and Teen Vogue. Commercially, "Attention" peaked atop the South Koean Circle Digital Chart, reached number 54 on the Billboard Global 200, and charted in Argentina, New Zealand, Singapore, Taiwan, and Vietnam. The single received certifications in Japan and South Korea.

Background and release

On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept. [1] [2] [3] The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play, which was confirmed to contain four tracks, including two additional singles. [4]

Composition

With a length of 2 minutes and 58 seconds, [5] "Attention" switches between the major and minor chords. [6] Built on minimal instrumentation, [6] the track incorporates influences of pop and R&B from the late-1990s and early-2000s in its beats, which evoke the rhythms of new jack swing and house music. [7] [8] The production includes vocal samples and sounds of applause, [9] and the hook features sounds of chimes. [10] In the refrain, all five members harmonize vocally. [8] NewJeans' member Danielle participated in writing lyrics for the track. [11]

Reception

Professional ratings
Review scores
SourceRating
IZM Star full.svgStar full.svgStar full.svgStar half.svgStar empty.svg [9]

Jang Jun-hwan wrote for IZM that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways". [9] Carmen Chin of NME thought that the track has a "groovy je ne sais quoi" and described its beat as "bustling". [6]

"Attention" on select listicles
PublicationListRankRef.
Billboard The 25 Best K-Pop Songs of 20226 [12]
CNN Philippines CNN Philippines' 25 Favorite K-pop Songs of 2022No order [13]
Cosmopolitan The 15 Best K-Pop Songs of 20226 [14]
Dazed The best K-pop tracks of 20227 [10]
IZM 10 Best Songs of 2022No order [8]
Music Y Best Songs of 20221 [15]
NME The 25 best K-pop songs of 20227 [16]
Teen Vogue The 79 Best K-Pop Songs of 2022No order [17]
21 Best K-Pop Music Videos of 2022 [18]
YouTube Korea Top 10 Most Popular YouTube Videos in 20222 [19]

Commercial performance

"Attention" debuted at number one and number two on the Billboard 's South Korea Songs and on the Circle Digital Chart, respectively. [20] [21] It peaked at number one on the Circle Digital Chart in the chart issue dated August 14–20. [20] Overseas, it debuted at number 26 on the RMNZ Hot Singles on the chart issue dated August 8, 2022. [22] On the Global 200 the song peaked at 54. [23] In Singapore and Vietnam the song debuted at eleven. [24] [25]

Accolades

Awards and nominations for "Attention"
YearCeremonyAwardResultRef.
2022 MAMA Awards Song of the Year Nominated [26]
Best Dance Performance Female Group Nominated
2023 Circle Chart Music Awards New Artist of the Year – DigitalWon [27]
Artist of the Year – Global Digital Music (August)Nominated [28]
Golden Disc Awards Digital BonsangWon [29]
Digital DaesangNominated
Korean Music Awards Song of the YearNominated [30]
Best K-pop SongWon
Music program awards for "Attention"
ProgramDateRef.
M Countdown August 18, 2022 [31]
Music Bank August 19, 2022 [32]
Show! Music Core August 20, 2022 [33]
Inkigayo August 21, 2022 [34]
August 28, 2022 [35]
Melon Popularity Award
AwardDate (2022)Ref.
Weekly Popularity AwardAugust 22 [36]

Credits and personnel

Credits adapted from the EP's photo book. [37]

Locations

Credits and personnel

Charts

Certifications

Streaming certifications for "Attention"
RegionCertification Certified units/sales
Japan (RIAJ) [50] Platinum100,000,000†
South Korea (KMCA) [51] Platinum100,000,000†

† Streaming-only figures based on certification alone.

Release history

Release history for "Attention"
RegionDateFormatLabelRef
VariousJuly 22, 2022 Music video ADOR [52] [53]
August 1, 2022 [54]

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References

  1. ↑ Lee, Yoo-na (August 2, 2022). "[Y이슈] 뉴진스, 걸그룹 데뷔곡 3년 만 최고 기록...음원차트 장악" [[Y Issue] New Jeans, girl group debut song record high in 3 years... Dominate music charts]. YTN . Retrieved August 13, 2022– via Naver.
  2. ↑ Ahn, Jung-hoon (August 3, 2022). "걸그룹 뉴진스, 데뷔 초부터 돌풍…한국 스포티파이 1위" [Girl group New Jeans, a blast from the beginning of their debut #1 on Spotify in Korea]. Yunhap News. Retrieved August 13, 2022.
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  4. ↑ Hicap, Jonathan (July 21, 2022). "HYBE's label ADOR debuts first K-pop group NewJeans". Manila Bulletin . Archived from the original on July 21, 2022. Retrieved July 31, 2022.
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  8. 1 2 3 2022 올해의 가요 싱글 [2022 Song of the Year Single]. IZM . December 5, 2022. Archived from the original on December 6, 2022. Retrieved December 6, 2022.{{cite web}}: CS1 maint: unfit URL (link)
  9. 1 2 3 "Attention - NewJeans - Review". IZM . Archived from the original on August 8, 2022. Retrieved August 10, 2022.{{cite web}}: CS1 maint: unfit URL (link)
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  50. ↑ "Japanese single streaming certifications – NewJeans – Attention" (in Japanese). Recording Industry Association of Japan . Retrieved September 27, 2024.Select 2024年8月 on the drop-down menu
  51. ↑ "South Korean single streaming certifications – NewJeans – Attention" (in Korean). Korea Music Content Association (KMCA). Retrieved May 10, 2023.
  52. ↑ Hybe Label (July 22, 2022). NewJeans (뉴진스) 'Attention' Official MV (Video) (in Korean). Retrieved June 9, 2024– via YouTube.
  53. ↑ "'Attention' Review: NewJeans Crafts K-Pop's Y2K Time Capsule | Arts | The Harvard Crimson". www.thecrimson.com. Retrieved July 26, 2024.
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