"OMG" | ||||
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Single by NewJeans | ||||
from the album OMG | ||||
Language |
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B-side | "Ditto" | |||
Released | January 2, 2023 | |||
Studio | Hybe Studio | |||
Genre | ||||
Length | 3:32 | |||
Label | ADOR | |||
Composer(s) |
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Lyricist(s) |
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Producer(s) | Park Jin-su | |||
NewJeans singles chronology | ||||
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Music videos | ||||
"OMG" on YouTube "OMG" (Performance ver. 1) on YouTube "OMG" (Performance ver. 2) on YouTube |
"OMG" is a song by the South Korean idol girl group NewJeans from their single album of the same name (2023). ADOR, a division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood. The lyrics, written by Dimberg, Gigi, and NewJeans member Hanni, were inspired by high school dramas and explore themes of young love, dedication, and one-sided affection. It blends R&B, hip hop, and pop, featuring hip-hop percussion, trap rhythms, and a UK garage-inflected groove. The song includes plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion.
Buoyed by its viral success on the video-sharing platform TikTok, "OMG" peaked at number 10 on the Billboard Global 200, number seven on the Billboard Japan Hot 100, and number two on the South Korean Circle Digital Chart. It peaked at number one in Singapore and on Billboard 's Hits of the World charts for South Korea, Taiwan, and Vietnam. The song received positive reviews for its lyrics and catchy production. NME and Billboard ranked it among the best K-pop songs of 2023.
Referencing Park Chan-wook's 2006 film I'm a Cyborg, But That's OK , the music video depicts the members with different mental illusions. This connects to "Ditto" through shared uniforms and themes. To promote "OMG", NewJeans performed it on South Korean music programs, international music festivals, and awards shows. The Recording Industry Association of Japan and the Korea Music Content Association certified the song platinum for exceeding 100 million streams. It won Best Song at the 33rd Seoul Music Awards, Song of the Year at Japan Gold Disc Awards, and received a nomination for Top Global K-pop Song at the 2023 Billboard Music Awards.
The South Korean idol girl group NewJeans debuted in August 2022 with their self-titled debut extended play, which was surprise-released and featured a string of commercially successful singles: "Attention", "Hype Boy", and "Cookie". [1] On November 10, 2022, during Hybe Corporation's annual community press conference on YouTube, CEO Jiwon Park announced that NewJeans' first single album, OMG , would be released on January 2, 2023. [2] According to a press release, the two-track single album would include the eponymous lead single "OMG" and a pre-release single, "Ditto", which would be released on December 19, 2022. The first teasers for the album were released on December 12. [3] As scheduled, the single was released for download and streaming alongside b side single "Ditto" through several music portals including iTunes and Melon. [4] [5] Remixed by its original producer Park Jin-su, a new version of "OMG" served as the lead single for NewJeans' first remix album, NJWMX , released on December 19, 2023. [6]
"OMG" contains lyrics in both Korean and English that were written by group member Hanni, Gigi, and Ylva Dimberg. Dimberg also composed the track with David Dawood and producer Park Jin-su. [7] Hanni said that she was inspired by "high school teen dramas where the girls are at their lockers and they're talking about a guy they like" when writing the lyrics. [8] She tried to make the lyrics conversational and find the right words in both Korean and English so that "the pronunciation [...] sticks to the melody". [8]
The song is about a blossoming young love; the narrator dedicates the song to somebody who is there for her love ("No I can never let him go/ I only think of you 24/ I'm a lucky girl I know, I know/ Before I met you/ Everything was pointless"). [9] The narrator's friends ask her, "Who is he?" [10] The romance appears to be one-sided at times and drives the narrator crazy ("Wherever, whenever/ There ain't nothing else that I would hold on to/ I hear his voice through all the noise/ Don't let go of my hand for one second no, no/ Got no worries 'cause I got someone/ It's okay to be alone 'cause I love someone"). [11] In the refrain, Hanni sings, "I was really hoping/ That he will come through", hinting at the disappointment and melancholy that the narrator experiences. [12] The members perform in both pop vocals and melodic rapping. [13]
"OMG" opens with plucked, staccato synth chords and progresses with skittering cowbells and anchoring percussion in the pre-chorus. The chorus features vocal chopping and the track concludes with layered percussion, vocal harmonies, and piano. [14] It mixes elements of club genres including hip hop, R&B, trap, and UK garage, [9] showcased through its hip-hop percussion, [13] trap rhythms, and UK garage-inflected groove. [14] [15] Pitchfork 's Joshua Minsoo Kim described "OMG" as a "soft, minimalist R&B" track, [12] while Beats Per Minute's JT Early described it as "bouncy synth-R&B". [16] Hankook Ilbo popular music journalist Ko Kyung-seok deemed it a "simple hip-hop R&B" track. [15] August Brown of the Los Angeles Times considered the song "Y2K-era pop/R&B", [17] whereas Rolling Stone deemed it a throwback to 1990s R&B with a "21st-century appeal" brought by the synths. [18] The remix was described in a press release as an hip hop track with an Afro rhythm. [6]
"OMG" received generally positive reviews. Writing for Pitchfork, Joshua Minsoo Kim said that the song "offers a sweet portrait of private longing". [12] Popular music journalist Ko Kyung-seok of Hankook Ilbo said "it draws the listener in with an easy-to-listen arrangement". [15] NME 's Rhian Daly commented that although "OMG" was not as strong as the group's last single "Hype Boy", it still "is both a nonchalant shrugging off of the burden of swift success and a steady step forward for a group seemingly already on the path to being K-pop superstars". [19] The magazine ranked the song eighth on their list of the 25 best K-pop songs of 2023, praising the "touch of sass" and "perennial cheeky lyricism". [20] Billboard also featured it as one of the 25 best K-pop songs of the year, lauding the production for its both "familiar and forward-looking" sound. [21] Rolling Stone and the Los Angeles Times included "OMG" in their lists of the Best Songs of 2023 So Far, both published in June; the former regarded it as a "pristine pop song with a glowing—and glowed-up—heart at its core" [18] and the latter said it proved NewJeans as a "new hope" for the label Hybe. [17] Associated Press writer Maria Sherman included the song in her list of the best songs of 2023. [22] "OMG" also appeared at number 26 on Consequence 's list of the best songs of 2023. [23]
"OMG" was met with viral success on the video-sharing platform TikTok and prompted many dance challenges. [24] [25] It peaked at number 10 on the Billboard Global 200. [26] In South Korea, "OMG" peaked at number two on the South Korean Circle Digital Chart [27] and was the second best-performing song of January 2023, trailing behind the group's "Ditto". [28] It was the fourth best-performing song of the year in South Korea and was certified platinum by the Korea Music Content Association (KMCA) for exceeding 100 million streams. [29] [30] In Japan, "OMG" peaked at number seven on the Japan Hot 100 chart and was certified platinum by the Recording Industry Association of Japan (RIAJ) for surpassing 100 million streams. [31] [32] The single peaked atop the singles chart in Singapore [33] and Billboard's Hits of the World charts for South Korea, [34] Taiwan, [35] and Vietnam. [36] In North America, it peaked at number 74 on the US Billboard Hot 100 [37] and number 35 on the Canadian Hot 100. [38]
Organization | Year | Award | Result | Ref. |
---|---|---|---|---|
Billboard Music Awards | 2023 | Top Global K-Pop Song | Nominated | [39] |
The Fact Music Awards | 2023 | Best Music – Spring | Nominated | [40] |
Japan Gold Disc Awards | 2024 | Song of the Year by Streaming – Asia | Won | [41] |
Seoul Music Awards | 2023 | Best Song Award | Won | [42] |
Program | Date | Ref. |
---|---|---|
M Countdown | January 12, 2023 | [43] |
Inkigayo | January 15, 2023 | [44] |
March 19, 2023 | [45] | |
March 26, 2023 | [46] | |
Music Bank | January 27, 2023 | [47] |
To promote "OMG", NewJeans performed the song on two South Korean music programs: Inkigayo [48] and Music Bank. [49] The group included the song in their set lists for music festivals that they participated in 2023, including Weverse Con Festival in South Korea, [50] Lollapalooza in the U.S., [51] Summer Sonic Festival in Japan, [52] and Music Bank Global Festival in South Korea [53] and Japan. [54] They also performed "OMG" on awards shows, including the 37th Golden Disc Awards, [55] the 2023 Billboard Music Awards, [56] and the 2023 Asia Artist Awards. [57]
The 6-minute music video for "OMG" was released on January 2, 2023, alongside the single album's release. Directed by Shin Woo-seok of Dolphiners Films and produced by the group's creative director Min Hee-jin, it depicts the group's members in a mental hospital, referencing Park Chan-wook's rom-com film I'm a Cyborg, But That's OK (2006). [58] The music video also features a cameo from actor Kim Joo-hun, known for It's Okay to Not Be Okay . The video portrays NewJeans members as psychiatric hospital patients with delusions. [5] Hanni starts by introducing herself as Siri, Apple’s virtual assistant. Danielle follows next, claiming that they are the popular K-pop idol group NewJeans. Other members think of themselves as a doctor, Cinderella, Snow White, the Little Match Girl, and a cat, [59] Kim initially appears as a doctor but later seems to be a patient himself. [5] Throughout the video, the delusions of each member are revealed, with Danielle breaking the fourth wall and appearing to be the only one aware that they are K-pop singers. [5] Each member's storyline reflects on how they ended up in the hospital, connecting visually to "Ditto" through shared uniforms and themes, suggesting a continuous narrative between the two videos. The music video encourages fans, known as Bunnies, to interpret the visual storytelling and connect it to the lore from "Ditto." [60] [5]
After the post-credits scene, the bonus clip features a patient typing a tweet expressing discomfort with the material of the music video, suggesting that idol music videos should only focus on showing faces and choreography. This sparked speculation that the clip was targeting fans who had interpreted the group's previous hit, "Cookie," in various ways. Critics and fans alike raised concerns about the portrayal of dissenting opinions as mental illness. Music critic Kim Do-heon questioned whether Ador's CEO, Min Hee-jin, was dismissing all criticism as malicious comments. Another critic, Jung Min-jae, felt that the director's perspective on art overshadowed the group's image. [59] Despite this, NewJeans member Hye-in mentioned in a radio interview that they were aware of the clip's meaning before filming but preferred to leave it open to viewers' interpretations. [59]
Credits are adapted from the liner notes of OMG. [61]
Location
Credits and personnel
Weekly charts
| Monthly charts
Year-end charts
|
Region | Certification | Certified units/sales |
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Japan (RIAJ) [32] | Platinum | 100,000,000† |
South Korea (KMCA) [30] | Platinum | 100,000,000† |
† Streaming-only figures based on certification alone. |
Region | Date | Format | Label | Ref. |
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Various | January 2, 2023 |
| [7] |
Melon is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment became the company-in-charge of the service in 2009. In 2017, Kakao merged Kakao Music into Melon to have one, unified music streaming service.
NewJeans is a South Korean girl group formed by ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin, and Hyein. They are known for their girl next door image and musical stylings reminiscent of the 1990s and 2000s.
New Jeans is the debut extended play (EP) by the South Korean girl group NewJeans. It was released on August 1, 2022, by ADOR, a subsidiary of Hybe Corporation. Produced by Min Hee-jin, 250, and Park Jin-su, the EP draws from synth-pop, hip hop, and R&B and infuses elements of musical styles from the 1990s and 2000s decades. The songs "Attention", "Hype Boy", and "Cookie" were released as singles.
"Attention" is a song by South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, without prior disclosure of the group's members or concept. "Attention" was officially released for download and streaming as the first single of their self-titled debut EP on August 1, 2022. The song co-written by the group's member Danielle, features a groovy, early 2000s R&B-influenced sound with dynamic key changes.
"Hype Boy" is a song by the South Korean idol girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released four music videos for the song on July 23, 2022, each focusing on the members and their narratives. "Hype Boy" was officially released for download and streaming as the second single of the EP on August 1, 2022.
"Cookie" is a song by South Korean girl group NewJeans. It was released as the third single from their debut self-titled extended play by ADOR on August 1, 2022.
Danielle June Marsh, known mononymously as Danielle (Korean: 다니엘), is an Australian and South Korean singer. She began her career in the entertainment industry by making several appearances on television as a child, before debuting as a member of South Korean girl group NewJeans in 2022. The following year, Marsh ventured into acting, voicing Ariel in the Korean dub of the live-action adaptation of The Little Mermaid (1989).
OMG is the first single album by South Korean girl group NewJeans. It was released on January 2, 2023 by ADOR. It contains the lead single of the same name and "Ditto", which was released prior to the single album on December 19, 2022.
"Ditto" is a song by the South Korean girl group NewJeans, released on December 19, 2022, by ADOR, a label of Hybe Corporation. The producer 250 composed "Ditto" with Ylva Dimberg, who wrote the lyrics with The Black Skirts, Oohyo, and NewJeans member Minji. With a sound rooted in Baltimore club, the track incorporates a balladic electronic and dance production with influences of house, breakbeat, and UK garage. The lyrics are about reminiscing a platonic love.
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Get Up is the second EP by the South Korean girl group NewJeans, released on July 21, 2023 by ADOR. Park Jin-su, 250, Frankie Scoca, Catharina Stoltenberg, and Henriette Motzfeldt produced the EP, which consists of six tracks. Its production draws from R&B and dance styles such as UK garage, drum and bass, Baltimore and Jersey club, characterized by lively beats and synthesizers. Lyrically, the EP mainly revolves around feelings ensued from friendship and love.
"Super Shy" is a song by the South Korean girl group NewJeans, featured as the first of three singles from their second extended play, Get Up (2023). ADOR, a division of Hybe Corporation, released the song for download and streaming on July 7, 2023, alongside the prologue song "New Jeans." Later, "Super Shy" was sent to contemporary hit radio in the United States through Interscope Records on August 15, 2023. It is a mix of liquid drum and bass, bubblegum, and Jersey club, featuring a staccato kick drum pattern. Written by Gigi, Kim Dong-hyun, Erika de Casier, Kristine Bogan, Frankie Scoca, and NewJeans member Danielle, it is about a shy person who expresses their feelings to a crush.
"ETA" is a song by the South Korean idol girl group NewJeans from their second extended play (EP), Get Up (2023). ADOR released the song on July 21, 2023, as a single to promote the EP. "ETA" was written by Beenzino, Gigi, and Ylva Dimberg whilst composition was handled by 250 and Dimberg. Its accompanying music video, a collaboration with Apple, was filmed in Barcelona and shot entirely on the iPhone 14 Pro.
"How Sweet" is a song by the South Korean girl group NewJeans from their second single album of the same name. It was released by ADOR on May 24, 2024, along with the B-side track "Bubble Gum". NewJeans began promoting the single in April 2024, through the release of the music video for "Bubble Gum" on YouTube, featuring the Japanese version of the track in advertisements and television programs in Japan, and appearing on music shows and variety shows in South Korea. The single album debuted at number one in South Korea.
"Supernatural" is a song by South Korean girl group NewJeans. ADOR released it as a CD single on June 21, 2024, along with the B-side track "Right Now". Produced by 250, "Supernatural" contains an interpolation of a section from the 2009 track "Back of My Mind" by Manami and songwriter Pharrell. "Supernatural and "Right Now" became NewJeans's first releases in Japanese, marking their debut in the Japanese music market. NewJeans began promoting in the country in April 2024, by announcing a fan meeting, opening pop-up stores in partnership with Kao and Shibuya109, having "Right Now" be featured in advertisements ahead of the official release, and teasing collaborations with Japanese artists Takashi Murakami and Hiroshi Fujiwara.
"Bubble Gum" is a song by South Korean girl group NewJeans. It was released by ADOR on May 24, 2024, as a B-side on the group's second single album How Sweet (2024). NewJeans began promoting the song on April 27, 2024, through the release of a music video on YouTube. The single album debuted at number one in South Korea.
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