Byeon Woo-seok

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Byeon Woo-seok
240909 Byeon Woo Seok (byeonuseog).png
Byeon in September 2024
Born (1991-10-31) October 31, 1991 (age 33)
Bucheon, Gyeonggi Province, South Korea
Occupations
  • Actor
  • model
  • host
Years active2010–present
AgentVaro Entertainment [1]
Korean name
Hangul
변우석
Hanja
邊佑錫
Revised Romanization Byeon Useok
McCune–Reischauer Pyŏn Usŏk
Signature
Byeon Woo Seoks Signature.png

Byeon Woo-seok (Korean : 변우석; born October 31, 1991) is a South Korean actor and model. His accolades include APAN Star Awards, six Asia Artist Awards, [2] Melon Music Awards, a MAMA Awards, [3] as well as nomination for a Baeksang Arts Awards, [4] a Buil Film Awards, [5] and a Grand Bell Awards. [6]

Contents

Byeon debuted as a model in 2010, starting with a collaboration show with a emergeing model brand. He made his international debut through the 2015 F/W Men's Fashion Show on seven runways. [7] Byeon transitioned to acting in 2016 with minor roles in several dramas such as Dear My Friends (2016), Moon Lovers: Scarlet Heart Ryeo (2016), Weightlifting Fairy Kim Bok-joo (2016), Record of Youth (2020), and Strong Girl Nam-soon (2023). He gained widespread popularity [8] for his portrayal as Ryu Sun-jae in the time slip, romantic comedy, television series Lovely Runner (2024). [9] Byeon other works of this period include having sung the original soundtrack (OST) for the drama Lovely Runner which charted on the Billboard Global 200. [10] He made his debut on the big screen in the Netflix film 20th Century Girl (2022). [11] The following year, he starred in Soulmate (2023).

Early life

Byeon was born on October 31, 1991, in the Bucheon, Gyeonggi Province, South Korea. He has an older sister who is a flight attendant. He spent his early childhood there until kindergarten, after which his family relocated to Seoul. He graduated from Wooshin High School. Byeon pursued a degree in Theater and Film at Cheongju University with the intention of becoming an actor. However, after seeking agency representation, he was instead signed as a model, leading him to discontinue his university studies. [12]

Following his departure from university and subsequent work as a model, Byeon fulfilled his mandatory military service as an administrative officer in the Public Relations Department of the 37th Division from November 2011 to August 2013. [13]

Career

2010–2015: Work as a model

Prior to acting, Byeon pursued a modeling career, first debuted as a model in 2010. [14] He actively working in various fields such as Seoul Fashion Week, various fashion shows, advertising campaigns and magazines, [15] and model trainer. [16] He walked the runway for domestic designers at the Seoul Fashion Week S/S and F/W seasons from 2014 to 2017. [17] His modeling career included work for numerous fashion magazines and advertising campaigns, with notable appearances in publications like Arena, Cosmopolitan, W, and Elle. Byeon made his international debut through the 2015 F/W Men's Fashion Show on seven runways. [7] He worked as a fashion model until 2017.

2016–2023: Career acting beginnings

Byeon began his acting career with minor roles in several television dramas, including tvN's Dear My Friends , as Son Jong-shik, [15] SBS' Moon Lovers: Scarlet Heart Ryeo as Ha-jin's former boyfriend, and MBC's Weightlifting Fairy Kim Bok-joo as a fencer. [18] In 2017, Byeon was cast as the main lead of tvN's Drama Stage History of Walking Upright as Jong-min, [19] the male friend of the female protagonist. [20]

In 2019, he joined as one of the lead cast in JTBC's television series Flower Crew: Joseon Marriage Agency . [21] [22]

In 2020, Byeon was cast in a lead role in tvN's television series Record of Youth . [23] [24] [25]

In 2021, Byeon was cast in KBS2's historical television series Moonshine , in which he was awarded Best New Actor at the 2022 KBS Drama Awards. [26] In the same year, Byeon received his first leading role in the Netflix film 20th Century Girl as Pong Woon-ho a high-teen male protagonist with a clear and refreshing image. [27] The film premiered in 2022. [28]

Byeon at Soulmate's press conference in February 2023. Byeon Woo-seok byeonuseog in February 2023.jpg
Byeon at Soulmate 's press conference in February 2023.

In 2022, Byeon received another leading role in film Soulmate . [29] The film was released in theaters in 2023. [30] Also in 2022, Byeon was cast as Ryu Si-o in Strong Girl Nam-soon . [31]

In 2023, Byeon held the 'Byeon Wooseok 2023 JAPAN 1st Fanmeeting Special White Day' at Yamano Hall in Tokyo, Japan. [32]

2024–present: Rising popularity

On July 19, 2023, he was cast in his first leading role as Ryu Sun-jae with tvN's time slip romance television series Lovely Runner, opposite Kim Hye-Yoon. [33] [34] It premiered in April 2024. [35] For his role as Ryu Sun-jae, Byeon took singing lessons in order to hone his vocal skills. [36] For his performance in the series, he won Asia Artist Awards for Best Actor of the Year (Daesang), Best Artist Award – Television / Film, Asia Celebrity Award – Television, Best Couple, [37] and Popularity Award. [38] He won Asia Contents Awards & Global OTT Awards for Popele's Choice Award. [39] He also received Korea Drama Awards for Hotstar. [40] He received a nomination in the APAN Star Awards for Top Excellence Award, Actor in a Miniseries. [41] The OST "Sudden Shower" from the series entered Billboard Global 200, [42] and won the Asia Artist Awards for Best OST, the Melon Music Awards for Best OST, [43] and the MAMA Awards for Favourite Global Trending Music. [44]

Byeon kicked off his Asia Fanmeeting Tour, Summer Letter, on June 8 in Taipei, traveling to cities such as Bangkok, Manila, Jakarta, [45] Singapore, [46] Seoul, Hong Kong, and concluded in Tokyo with total 12 shows sold out in eight cities, attracting an audience of 40,000. [47]

In September 2024, Byeon made a special appearance as a convenience store worker in No Gain No Love . [48] On December 2, Kakao Entertainment announced Byeon would star in MBC television series The 21st Century Grand Prince's Wife, [49] portraying the lead role of Lee Ahn. The series is scheduled to be premiere in the second half of 2025. [50]

Other ventures

Endorsements

In 2015, Byeon had been selected as the model for a Swedish fashion brand, Elvin. [51]

In March 2024, Byeon was selected as the brand ambassador for Discovery Expedition Korea. [52] Three months later, he became the global brand ambassador of LG Household & Health Care's dermatological beauty brand, Physiogel. [53] In the same month, LG Electronics has selected him as the new model for its wireless portable lifestyle screen, LG Stand By Me. [54] In July, he was selected to promote for Nonghyup Bank. [55] In the same month, he became an ambassador for the beauty brand Clinique [56] and men's cosmetic brand, Dashu. [57] In August, he was selected to endorsed for Paldo Bibim Men, [58] Baskin-Robbins Korea, [59] and selected as brand ambassador of LG Household & Health Care, Euthymol. [60] In September, he was selected as model for Job Korea and Albamon. [61] Two months later, he was selected as model for iloom, [62] Ediya Coffee, [63] Contact lens brand, Olens, [64] and Kyochon Chicken. [65] In November, he becomes the brand ambassador for Giordano, [66] Prada, [67] and Cartier. [68]

Philanthropy

In October 2024, Byeon donated 300 million won ($217,000) to Severance Hospital to help fund treatments for pediatric patients. The actor kept his donation private, [69] but it was later revealed in a report by local news outlet. [70]

Public image

Media call Byeon as "Nation's First Love", [71] [72] but he mention "Monday Blues Cure" as his favorite title. [73] Cultural critic Kim Heon-sik said Byeon has "unique appeal characterized by a blend of masculinity, androgynous charm, and an image of trustworthiness". [8] Ko Eun-kyung, CEO of KPLUS, described him as a hard worker. [74] In 2024, he was listed as Gallup Korea's Television Actor of the Year. [75]

Discography

Singles

Soundtrack appearances

List of singles, showing year released, with selected chart positions and notes
TitleYearPeak chart positionsAlbum
KOR
[76] 		KOR
Songs
[77] 		WW
[78]
"Sudden Shower" (Eclipse [a] 202448167Lovely Runner OST Part 1
"Run Run" (Eclipse [a] )38——
"You & I" (Eclipse [a] )99——
"No Fate" (Eclipse [a] )115——Lovely Runner OST Part 4
"I'll Be There" (Eclipse [a] )111——
"—" denotes a recording that did not chart or was not released in that region.

Filmography

Awards and nominations

Notes

  1. 1 2 3 4 5 Eclipse is a fictional band from the series Lovely Runner. The song is performed by Byeon Woo-seok as vocalist, Lee Seung-hyub as guitarist, Yang Hyuk as bassist, and Moon Yong-suk as drummer.

References

  1. ↑ 공승연X변우석X박정우, BH엔터 실무진 설립 바로엔터 이적(공식). YTN. July 13, 2020. Archived from the original on April 4, 2023. Retrieved November 6, 2020– via Naver.
  2. ↑ Jung, Han-byeol (December 28, 2024). 상복 터진 '선업튀'… 변우석, 'AAA 2024' 대상 포함 6관왕 [종합] ['Lovely Runner' with a torn uniform…Byeon Woo-seok, 6 winners including 'AAA 2024' grand prize [Comprehensive]]. Hankook Ilbo (in Korean). Retrieved December 29, 2024.
  3. ↑ Woo, Da-bin (November 23, 2024). '2024 마마 어워즈' 선재로 돌아온 변우석, '소나기' 열창… 수상 영예까지 [Byun Woo-seok, who came back as Sunjae at the 2024 Mama Awards, sang "Sudden Shower" passionately... and even received an award]. Hankook Ilbo (in Korean). Retrieved December 29, 2024.
  4. ↑ Cho Yeon-kyung (April 7, 2023). 제59회 백상예술대상, TV·영화·연극 최종 후보 공개 [59th Baeksang Arts Awards, TV/Film/Play Finalists Revealed] (in Korean). JTBC. Archived from the original on April 7, 2023. Retrieved April 7, 2023– via Naver.
  5. ↑ Nam, Yoo-jung; Lee, Woo-young (August 27, 2023). 누가 받아도 될 정도로 훌륭한 후보들, 그중 최고는 누구? [Great candidates to anyone can accept, who is the best of them?]. Busan Ilbo (in Korean). Archived from the original on August 27, 2023. Retrieved August 27, 2023– via Naver.
  6. ↑ Oh, Seung-hyun (October 24, 2023). 송강호·이병헌→송혜교·한효주 '대격돌'...대종상, 수상 후보자 발표 [Song Kang-Ho - Lee Byung-Heon → Song Hye-Kyo - Han Hyo-Joo 'Daejong'...Daejong Awards announces nominees] (in Korean). X-ports News. Archived from the original on October 26, 2023. Retrieved October 27, 2023– via Naver.
  7. 1 2 Ida, Sol (February 5, 2015). 변우석, 2015 F/W 맨즈쇼서 각국 톱모델과 어깨 나란히 [Byen Woo-seok, standing shoulder to shoulder with top models from around the world at the 2015 F/W]. Money S (in Korean). Retrieved December 29, 2024.
  8. 1 2 Ktimes (July 13, 2024). "Byeon Woo-seok phenomenon: All eyes on his next move". The Korea Times . Archived from the original on November 28, 2024. Retrieved November 28, 2024.
  9. ↑ Park, Jin-hai (May 31, 2024). "INTERVIEW: Byeon Woo-seok wins hearts with his portrayal of enduring love". The Korea Times . Retrieved January 6, 2025.
  10. ↑ Jung, A-lim (June 5, 2024). "변우석 '소나기' 美 빌보드도 뚫었다...글로벌 200 차트 진입" [Byeon Woo-seok's 'Sudden Shower' Has Also Entered the U.S. Billboard... made it to the Global 200 Chart.]. The Chosun Ilbo . Archived from the original on June 5, 2024. Retrieved December 17, 2024.
  11. ↑ Seung-hyun, Song (October 19, 2022). "Netflix film '20th Century Girl' to bring back 1990s nostalgia". The Korea Herald . Archived from the original on October 19, 2022. Retrieved November 28, 2024.
  12. ↑ Lee, Narae (October 20, 2020). "변우석 · 김성철 · 이도현 입덕을 부르는 얼굴들". 여성동아 (in Korean). Archived from the original on April 19, 2024. Retrieved December 23, 2024. I went to the Departement of Theatre and Film. But while looking for agency I endeded up joining a modelling company.
  13. ↑ Jeong, Hee-yeon. "[DA:인터뷰] 변우석 "언젠가 가야 할 군대, 빨리 다녀오자 싶었죠"". DongA Ilbo (in Korean). Retrieved December 23, 2024. I was assigned to the 37th Division in Chungpyeong, Chungcheongbuk-do.
  14. ↑ [인터뷰] 변우석, 연기에 물들다. BNT News. February 5, 2018. Archived from the original on August 15, 2021. Retrieved August 8, 2020.
  15. 1 2 변우석, '디어 마이 프렌즈'로 데뷔! 명품 비주얼로 시청자들 눈도장! (in Korean). YTN. May 30, 2016. Archived from the original on January 6, 2024. Retrieved January 7, 2024.
  16. ↑ YTN (May 4, 2016). "YG케이플러스 부산 아카데미, '모델 변우석과 함께하는 1일 모델 클래스' 진행". YTN (in Korean). Retrieved December 29, 2024.
  17. ↑ Kang, In-gwi (October 20, 2015). '16S/S서울패션위크' 변우석·장기용·주우재, 남자 모델 3인방 눈에 띄네 ['16S/S Seoul Fashion Week' Byeon Woo-seok, Jang Ki-yong, Joo Woo-jae, three male models stand out]. Money S (in Korean). Retrieved December 29, 2024.
  18. ↑ Park, Gwi-lim (February 11, 2018). "변우석 "롤모델 이병헌 오른팔 되는 게 꿈" [인터뷰]". TV Report (in Korean). Retrieved December 23, 2024. Starting with tvN's 'Dear My Friends' (hereafter referred to as DMAP) in 2016, he appeared in SBS' 'Moon Lovers: Scarlet Heart Ryeo', MBC's 'Weightlifting Fairy Kim Bok-joo'
  19. ↑ Jung, Ga-young (August 31, 2017). "신예 변우석, tvN 단막극 '직립보행의 역사' 주인공 발탁" [Rookie Byun Woo-seok selected as lead in tvN's one-act drama 'History of Walking Upright']. Sports World . Retrieved December 23, 2024.
  20. ↑ Lee, Ji-hyeon (July 20, 2020). '직립 보행의 역사' 미나♥변우석, 설레는 스킨십 케미 폭발 ['History of Walking Upright' Mina♥Byeon Woo-seok, Heart-fluttering Skinship Chemistry Explosion]. The Chosun Ilbo (in Korean). Retrieved December 23, 2024.
  21. ↑ '꽃파당' 변우석X고원희 로맨스에 본격 시동! 한량과 아씨 커플 심쿵 스틸 공개. Hankook Ilbo. July 21, 2020. Archived from the original on April 4, 2023. Retrieved August 8, 2020.
  22. ↑ '꽃파당' 김민재, 조선시대 남자 매파 완벽 변신. Kookmin Ilbo. July 22, 2020. Archived from the original on April 4, 2023. Retrieved August 8, 2020.
  23. ↑ Lee, Gyu-lee (November 3, 2020). "[INTERVIEW] 5 things you should know about Byeon Woo-seok, rising star from 'Record of Youth'". koreatimes. Archived from the original on December 2, 2024. Retrieved December 2, 2024.
  24. ↑ 박보검·박소담·변우석 '청춘기록' 4차 티저...'눈부신 청춘'. Hankook Ilbo. July 19, 2020. Archived from the original on April 4, 2023. Retrieved August 7, 2020.
  25. ↑ '청춘기록' 박보검x박소담x변우석, 시청자 가슴 뛰게할 4차 티저 첫공개. OSEN  [ ko ]. July 20, 2020. Archived from the original on April 4, 2023. Retrieved August 7, 2020.
  26. ↑ '꽃 피면 달 생각하고' 변우석-강미나 합류, 유승호-이혜리 만난다(공식). Naver (in Korean). Newsen. Archived from the original on December 26, 2022. Retrieved May 7, 2021.
  27. ↑ Choi, Ye-seul (October 31, 2022). '20세기 소녀' 변우석 "더 유명했으면 첫사랑 느낌 못 냈을 것" ['20th Century Girl' Byeon Woo-seok "If I was more famous, I wouldn't Have Felt Like I was in First Love"]. Kookmin Ilbo (in Korean). Archived from the original on December 16, 2024. Retrieved December 16, 2024.
  28. ↑ Jeon Hyung-hwa (May 4, 2021). [단독]김유정·변우석, '이십세기 소녀'로 멜로 호흡..넷플릭스 행보 주목 [종합] [[Exclusive] Kim Yoo-jung and Byeon Woo-seok, 'Twentieth Century Girl' to breathe melodrama... Pay attention to Netflix's move [Comprehensive]]. Star News Korea (in Korean). Archived from the original on October 24, 2022. Retrieved May 5, 2021.
  29. ↑ Lim, Jeong-won (February 16, 2023). "Posters, teaser images for upcoming film 'Soulmate' revealed". Korea JoongAng Daily . Archived from the original on February 16, 2023. Retrieved June 5, 2024.
  30. ↑ Go Seung-ah (February 3, 2023). '소울메이트' 변우석 "김다미·전소니 등과 자주 연락" [N현장] ['Soulmate' Byun Woo-seok "Frequent contact with Da-mi Kim and So-ni Jeon" [N site]] (in Korean). News1. Archived from the original on February 3, 2023. Retrieved February 3, 2023.
  31. ↑ Park, Jeong-sun (May 27, 2022). 김정은·이유미·김해숙·옹성우·변우석, 백미경 작가 새 드라마 출연 [Kim Jong Un, Lee Yu-mi, Kim Hae-sook, Ong Seong-wu, Byun Woo-seok star in new drama written by Baek Mi-kyung] (in Korean). JTBC. Archived from the original on July 10, 2024. Retrieved July 10, 2024– via Naver.
  32. ↑ Osen (March 20, 2023). '소울메이트' 변우석, 데뷔 후 첫 日팬미팅 "손꼽아 기다렸어요" ['Soulmate' Byeon Woo-seok, First Japanese Fan Meeting Since Debut "I've Been Waiting For It"]. The Chosun Ilbo (in Korean). Archived from the original on March 20, 2023. Retrieved December 16, 2024.
  33. ↑ Park, Jin-hai (May 31, 2024). "[Interview] Byeon Woo-seok wins hearts with his portrayal of enduring love". The Korea Times . Archived from the original on June 3, 2024. Retrieved June 3, 2024.
  34. ↑ Park Seo-hyun (July 19, 2023). '선재 업고 튀어' 변우석X김혜윤 캐스팅 확정..타임슬립 판타지 로맨스 (공식) [Byeon Woo-seok X Kim Hye-yoon confirmed for 'Time Walking on Memory'... Time slip fantasy romance (official)]. Herald Pop (in Korean). Archived from the original on July 19, 2023. Retrieved July 19, 2023– via Naver.
  35. ↑ Ha, Kyung-heon (June 5, 2024). 2024.04.08~2024.05.28 tvN 월화드라마 '선재 업고 튀어' [2024.04.08~2024.05.28 tvN Monday-Tuesday drama 'Lovely Runner']. Kyunghyang Shinmun (in Korean). Archived from the original on December 4, 2024. Retrieved December 3, 2024.
  36. ↑ "Why Everyone is Falling in Love with 'Lovely Runner's Byeon Woo-seok". L'Officiel Singapore. Archived from the original on June 3, 2024. Retrieved July 3, 2024.
  37. ↑ Jeong, Han-byeol (December 28, 2024). 상복 터진 '선업튀'... 변우석, 'AAA 2024' 대상 포함 6관왕 [종합] ['Lovely Runner' with a torn upper garment... Byeon Woo-seok, 6 awards including 'AAA 2024' grand prize (Comprehensive)]. Hankook Ilbo (in Korean). Archived from the original on December 28, 2024. Retrieved December 28, 2024.
  38. ↑ POP, Herald (November 21, 2024). 임영웅·니쥬·변우석·김혜윤, AAA 2024 인기상 수상 확정(공식) [Lim Young-woong, NiziU, Byeon Woo-seok, Kim Hye-yoon, confirmed to win AAA 2024 Popularity Award (Official)]. HeraldPOP (in Korean). Archived from the original on December 1, 2024. Retrieved December 1, 2024.
  39. ↑ Jung, Han-byeol (October 6, 2024). '번화'·'마스크걸'…아시아콘텐츠·글로벌OTT어워즈 성료 [종합] ['Business'·'Mask Girl'... Asia Contents·Global OTT Awards Completed [Comprehensive]]. Hankook Ilbo (in Korean). Retrieved December 29, 2024.
  40. ↑ Lee, Yoomi (October 10, 2024). '선업튀' 변우석, '코리아 드라마 페스티벌'서 '핫스타상' 영애 ['LovRun' Byeon Woo-seok, received 'Hot Star Award' at 'Korea Drama Festival'.]. 스포츠한국 (in Korean). Archived from the original on December 1, 2024. Retrieved October 14, 2024.
  41. ↑ Lim, Ryeok (December 3, 2024). 김수현·변우석→김지원·김태리까지..'2024 서울콘 에이판 스타 어워즈' 후보 공개 [From Kim Soo-hyun and Byeon Woo-seok to Kim Ji-won and Kim Tae-ri... Candidates for the '2024 Seoul Con Apan Star Awards' Revealed]. The Korea Daily (in Korean). Archived from the original on December 3, 2024. Retrieved December 3, 2024.
  42. ↑ Lee, Ji-yoon (June 5, 2024). '선재 신드롬' 계속... 변우석이 부른 '소나기', 美 빌보드 글로벌 차트 진입 ["Sunjae Syndrome" continues... "Sudden Shower" sung by Byeon Woo-seok enters U.S. Billboard Global Chart]. Donga Ilbo (in Korean). Archived from the original on June 5, 2024. Retrieved December 3, 2024.
  43. ↑ Kim, Hyun-hee (November 30, 2024). '선업튀' 이클립스 변우석 '소나기', '2024 MMA'서 '베스트 OST' 수상 ['LovRun' Eclipse Byeon Woo-seok 'Sudden Shower', 'Best OST' Award at '2024 MMA']. 스포츠한국 (in Korean). Sports Hankooki. Archived from the original on November 30, 2024. Retrieved November 30, 2024.
  44. ↑ Benjamin, Jeff (November 21, 2024). "Here Are the 2024 MAMA Awards Winners". Billboard . Archived from the original on November 22, 2024. Retrieved December 1, 2024.
  45. ↑ Rachman, Myesha Fatina (June 30, 2024). "Byeon Woo Seok Sukses Gelar Fan Meeting di Jakarta, Ini Profil dan Kesuksesannya". Tempo (in Indonesian). Archived from the original on November 28, 2024. Retrieved November 28, 2024.
  46. ↑ Soh, Joanne. "K-actor Byeon Woo-seok wins fans with charm and tears at Singapore fan meet". The Straits Times . Archived from the original on November 28, 2024. Retrieved November 28, 2024.
  47. ↑ Kim, Soo-yeon (October 2, 2024). 변우석, 첫 아시아 팬미팅 '매진' 마무리...8개 도시, 4만명 홀렸다 [Byeon Woo-seok, First Asian Fan Meeting 'Sold Out' Ends... 8 Cities, 40,000 People Attracted]. The Korea Economic Daily (in Korean). Archived from the original on October 3, 2024. Retrieved December 3, 2024.
  48. ↑ Jang, Jeong-yoon (September 4, 2024). "[종합] 변우석이 편돌이라니···'손해 보기 싫어서' 최고 4.7%". Kyunghyang Shinmun (in Korean). Archived from the original on September 25, 2024. Retrieved December 3, 2024.
  49. ↑ "Byeon Woo-seok of Lovely Runner to join IU in romance series". The Straits Times . December 2, 2024.
  50. ↑ Kim, Soo-yeon (December 2, 2024). "변우석 차기작 찾았다...'21세기 대군 부인' 아이유와 캐스팅 확정". The Korea Economic Daily (in Korean). Archived from the original on December 2, 2024. Retrieved December 3, 2024.
  51. ↑ Kang, In-gwi (October 20, 2015). 엘바인, 이호정-변우석 전속모델 발탁 [Elvine, Lee Ho-jung and Byeon Woo-seok selected as exclusive models]. Money S (in Korean). Retrieved December 29, 2024.
  52. ↑ Ha, Kyung-heon (March 5, 2024). "'강남순' 변우석, 봄바람 휘날리며[화보]" [Gangnam Soon' Byen Woo-seok, Blowing in the Spring Breeze [Photoshoot]]. Kyunghyang Shinmun (in Korean). Archived from the original on December 19, 2024.
  53. ↑ Kim, Miyoung. "LG생활건강 피지오겔, 브랜드 홍보대사로 '배우 변우석' 발탁" [LG Household & Health Care Physiogel Selects Actor Byeon Woo-seok as Brand Ambassador]. Safe Money (in Korean). Archived from the original on July 5, 2024. Retrieved July 3, 2024.
  54. ↑ Choi, Yong-seok (July 4, 2024). LG 스탠바이미 X 변우석 광고 화제, 6일 만에 댓글수 5300개 돌파 [LG StandbyMe X Byepn Woo-seok Advertisement Hot Topic, Number of Comments Surpasses 5,300 in 6 Days]. The Dong-A Ilbo (in Korean). Archived from the original on July 5, 2024. Retrieved December 16, 2024.
  55. ↑ Yoon, Soo-yeon (July 5, 2024). [공식] 변우석, 농협은행 얼굴됐다 [Byun Woo-seok becomes the face of Nonghyup Bank]. Kyunghyang Shinmun (in Korean). Archived from the original on October 8, 2024. Retrieved December 3, 2024.
  56. ↑ SportsChosun (July 25, 2024). "Byeon Woo-seok Becomes Clinique's Global Brand Ambassador". Sports Chosun . Archived from the original on August 9, 2024. Retrieved August 9, 2024.
  57. ↑ Kim, Dongho (August 9, 2024). "변우석, 남성 그루밍 브랜드 '다슈' 모델 발탁" [Byen Woo-seok selected as model for men's grooming brand 'Dashu']. Segye Ilbo (in Korean). Archived from the original on August 13, 2024. Retrieved December 19, 2024.
  58. ↑ Entered (August 6, 2024). 변우석 업은 팔도...'배홍동' 따돌리고 '비빔면 강자' 자리 굳힌다 [Byeon Woo-seok's business is Paldo... 'Bae Hong-dong' is overtaken and the 'Bibimyeon powerhouse' is solidified]. 한국경제 (in Korean). The Korea Economic Daily. Archived from the original on December 2, 2024. Retrieved December 2, 2024.
  59. ↑ Kim, Myeong-shin (August 20, 2024). SPC 배스킨라빈스, 배우 변우석 모델로..."신제품 공동개발" [SPC Baskin Robbins models actor Byun Woo-seok..."Joint development of new products"] (in Korean). News1. Retrieved October 4, 2024– via Naver.
  60. ↑ Daily, The Korea Economic (August 23, 2024). LG생활건강 ‘유시몰’, 브랜드 앰버서더 변우석의 새로운 화보 공개 [LG Household & Health Care 'Euthymol', Brand Ambassador Byeon Woo-seok's New Pictorial Released]. The Korea Economic Daily (in Korean). Archived from the original on December 16, 2024. Retrieved December 16, 2024.
  61. ↑ Kim, Dong-han (September 13, 2024). 잡코리아에도 알바몬에도 변우석이...'통합 브랜드 캠페인' 모델 발탁 [Byeon Woo-seok selected as model for 'Integrated Brand Campaign' by Job Korea and Albamon]. Segye Ilbo (in Korean). Archived from the original on September 14, 2024. Retrieved December 16, 2024.
  62. ↑ Seo, Hyeong-woo (October 2, 2024). "따뜻하고 다정해서"... 변우석, 생활가구 브랜드 모델 발탁 ["Warm and Affectionate"... Byeon Woo-seok Selected as model for home furnishing brand]. Kyunghyang Shinmun . Archived from the original on December 19, 2024. Retrieved December 19, 2024.
  63. ↑ Choi, Ye-seul (October 8, 2024). "마케팅 비용은 본사가"... 변우석 내세운 이디야 '화제' ["Marketing Costs are The Head Office... Ediya, Which is Promoted by Byeon Woo-seok, is a Hot Topic]. Kookmin Ilbo (in Korean). Archived from the original on December 2, 2024. Retrieved December 2, 2024.
  64. ↑ Kim, Dong-hwan (October 22, 2024). 콘택트랜즈 '오렌즈', 변우석 브랜드 뮤즈로 선정..."신뢰주는 이미지 부합" [Contact Lens 'Olens' Selected Byeon Woo-seok as the Brand Muse... "Matches Trustworthy Image"]. Segye Ilbo (in Korean). Archived from the original on December 19, 2024. Retrieved December 19, 2024.
  65. ↑ Park, Seong-young (October 23, 2024). 1위 빼앗긴 교촌, 9년 만에 다시 스타마케팅 [Kyochon, which lost its No. 1 position, returns to star marketing after 9 years]. Kookmin Ilbo (in Korean). Archived from the original on December 2, 2024. Retrieved December 2, 2024.
  66. ↑ "변우석, 지오다노 앰버서더 발탁" [Byeon Woo-seok selected as Giordano Ambassador]. WWD Korea (in Korean). November 6, 2024. Archived from the original on December 19, 2024. Retrieved December 19, 2024.
  67. ↑ Carrera, Martino (November 4, 2024). "Prada Names South Korean Actor Byeon Wooseok Brand Ambassador". WWD . Archived from the original on November 8, 2024. Retrieved November 5, 2024.
  68. ↑ Ahn, Jin-young (November 22, 2024). 변우석, 까르띠에 앰버서더 나선다 [Byeon Woo-seok, Cartier Ambassador]. Munhwa Ilbo (in Korean). Archived from the original on December 19, 2024. Retrieved December 19, 2024.
  69. ↑ Ha, Seung-yeon (November 6, 2024). 변우석, 소아 환우 위해 3억원 기부…소속사도 몰랐다 [ByeoWoo-seok donates 300 million won to help children with cancer… even his agency didn’t know]. Seoul Shinmun (in Korean). Retrieved December 29, 2024.
  70. ↑ Kim, Jiye (November 5, 2024). "Actor Byeon Woo-seok donates 300 million won to Severance Hospital". Korea Joongang Daily . Retrieved November 27, 2024.
  71. ↑ Kim, Han-sol (May 31, 2024). 선재는 이제 '국민 첫사랑'···9년 무명 변우석, 첫 주연작서 '청춘의 아이콘' 되다 [Sunjae is now the 'nation's first love'···9 years of obscurity Byeon Woo-seok becomes the 'youth icon' in his first leading role]. Kyunghyang Shinmun (in Korean). Retrieved December 25, 2024. He got the image of a 'first love' like Suzy in the movie <Architecture 101> through this drama.
  72. ↑ Kim, Ga-yon (May 26, 2024). 수지변우석, 퍼스널 컬러는 첫사랑 [Oh!쎈 레터] [Suzy Byun Woo-seok, Personal Color is First Love [Oh! Strong Letter]]. The Chosun Ilbo (in Korean). Retrieved December 25, 2024. The title of 'Nation's First Love' is one of the successful formulas for announcing the introduction of a popular star.... The actor who suits first love as well as Suzy is Byeon Woo-seok....In fact, Byun Woo-seok's first love icon was the movie '20th Century Girl'.
  73. ↑ Kim, Hee-won (May 31, 2024). [종합] 변우석 "'월요병 치료제' 수식어=♥...작품 위해 3개월 연습" (혤스클럽) [Byeon Woo-seok "'Monday Blues Cure' Phrase=♥... 3 Months of Practice for the Work" (Hyuns Club)]. Kyunghyang Shinmun (in Korean). Retrieved December 25, 2024. When Hye-ri asked about his favorite title among "Epitome of Youth, Personification of Summer, Personal Color as School Uniform, Nation's First Love, and Memory Manipulator," Byun Woo-seok said, "Can I talk about something else?" and mentioned the keyword "Monday Blues Cure."
  74. ↑ Choi, Yi-jung (August 6, 2024). "교복입은 차승원 후광"→"변우석 노력파"..모델계의 대모가 밝힌 ★떡잎 (The Globalist) ["Cha Seung-won's halo in school uniform" → "Byeon Woo-seok is a hard worker"... The Godmother of the modeling world reveals ★ Seedling (The Globalist)]. The Chosun Ilbo (in Korean). Retrieved December 29, 2024.
  75. ↑ Ahn, Taehyun (December 18, 2024). '정년이' 김태리, 2024년 빛낸 탤런트 1위...김수현·김지원 2·3위 ['Jeongnyeon' Kim Tae-ri, 1st place in 2024 talent... Kim Soo-hyun and Kim Ji-won 2nd and 3rd]. News1 (in Korean). Retrieved December 25, 2024– via Naver.{{cite web}}: CS1 maint: url-status (link)
  76. ↑ Peak positions on the Circle Digital Chart:
  77. ↑ Peak positions on the South Korea Songs:
  78. ↑ Peak positions on the Billboard Global 200:
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