Work (Rihanna song)

Last updated

LittleXFeb07.jpg
The Real Jerk photo by Djuradj Vujcic.jpg
Director X (left) directed the first of the song's two accompanying videos which was filmed in The Real Jerk restaurant (right)

Two music videos were released for the single; the first was directed by Director X who had previously worked with Rihanna on her debut video "Pon de Replay" [58] while the second was directed by Tim Erem. [59] Harv Glazer and Melissa Larsen served as a producer of the visual, while Daniel Bouquet and Alexi Zabes were the director of photography. Laura McMillan and Nick Rondeau were the editors of the video, while Nick Cortes served as the production coordinator. Missy Galanida, Isaac Rice and Taj Critchlow, served as the videos executive producers while Dave Hussey of Company 3 was the colorist. [60]

Rihanna later announced its premiere date to be February 22, 2016 via her Twitter account, while also releasing a videoclip via YouTube. [61] Filming of the first accompanying music video took place at the Real Jerk restaurant in Toronto on February 5. [62] Director X stated that when filming the video they wanted to make it look like they were in a West Indian neighborhood, in a West Indian restaurant. [63] The second video for the single directed by Tim Erem was discussed between the director, Rihanna and Drake in the studio at 4 a.m., where they were attempting to come up with ideas to add a tropical vibe to their already existing footage. After thirty minutes they came up with the idea of shooting a video in a whole pink room. [64]

The first video opens with a shot of "The Real Jerk" carpark, in which Rihanna and Drake enter separately. The shot switches to Rihanna dancing in the nightclub, in front of a mirror. Drake enters the scene in which he raps. The video ends with credits written in a red, green and yellow typeface. The second video is shot in one piece, as it shows Rihanna and Drake in a room full of neon pink lights and styled with sofas and house plants aesthetics. Hazel Cills of MTV noted Rihanna's and Drake's chemistry as "playful and confrontational", which was "ultimately made for the viewer's pleasure". Cills continued to state that the second video "luxuriates in our voyeurism." [65] Christopher Hooton from The Independent also picked upon the videos sense of voyeurism and compared the second video to Drake's previous single "Hotline Bling" and Nicki Minaj's "Anaconda". [66] Popsugar called the songs accompanying videos "relatively simple," but stated they were an "instant classics", while RollingStone noted the videos as being "steamy". [67] [68]

"Work" was nominated for the "Video of the Year" award as the 2016 BET Awards, as well as being nominated for the "Best Female Video" award as the 2016 MTV Video Music Awards. [69] [70] Time Magazine listed the video at number eight on their Top 10 Pop Music Videos of 2016, [71] while Pitchfork Media placed it at number twenty-five on their list of The Best Music Videos of 2016. [72] As of June 2018, the video has received over 1.0 billion views on YouTube. [73]

Performances and remixes

Rihanna performed "Consideration" (with SZA) and "Work" (with Drake, vocals only) live, for the first time, at the 2016 Brit Awards on February 24, 2016. [74] It was Rihanna's first televised promotional appearance for the album. [75] "Work" was also performed during her Anti World Tour (2016). She performed the song with Drake (along with "Too Good") at OVO Fest Toronto on July 31, 2016. Rihanna also performed "Work" at the 2016 MTV Video Music Awards, as part of a medley with "Rude Boy" and "What's My Name?". [76] Several years later, the song was performed as part of Rihanna's headlining set at the 2023 Super Bowl Halftime Show.

On February 9, 2016, rapper ASAP Ferg released his remix of "Work" via SoundCloud. [77] On February 17, 2016, Nigerian artist Burna Boy released a remix of "Work", along with a lyric video. [78] On March 6, 2016, American rapper Lil Mama released a remix of the song; her version features the same production and chorus, but is accompanied by new rap bars. Lil Mama's version was also released with a video, in which she recreated the original along with newly-choreographed dance moves. [79]

On March 8, 2016, DJDS released an '80s-inspired remix via SoundCloud. [80] On March 19, 2016, Work (Remixes) EP was officially released via Tidal [81] Including R3HAB REMiX (Extended Remix and Extended Instrumental), Burns' Late Night Rollin' Remix, Bad Royale Remix (Bad Royale Remix), and Lost Kings Remix (and Extended Remix). American producers Ookay & Yultron released a remix of the song as well, giving it a hybrid trap-inspired beat. The remix was released via SoundCloud on Yultron's page. [82]

On April 11, 2016, Spanish singer-songwriter Alba Farelo Solé, better known as Bad Gyal (b. March 7, 1997, in Barcelona), uploaded a tribute video of "Work" to her YouTube channel with new lyrics in the Catalán language, her mother tongue. The cover, entitled "Pai" (Catalán for "money"), has a nearly-identical sound to Rihanna's "Work", albeit in a different language with completely different words, and featuring Bad Gyal's signature use of autotune effects. "Pai" has garnered over four million views on YouTube, and stands as one of Bad Gyal's earliest music videos. [83]

Track listing

"Work"
Rihanna Work cover.png
Single by Rihanna featuring Drake
from the album Anti
Language
ReleasedJanuary 27, 2016 (2016-01-27)
RecordedDecember 2015
Studio
Genre
Length3:39
Label
Songwriter(s)
Producer(s) Boi-1da
Rihanna singles chronology
"American Oxygen"
(2015)		"Work"
(2016)		"Kiss It Better" / "Needed Me"
(2016)
Drake singles chronology
"Jumpman"
(2015)		"Work"
(2016)		"Summer Sixteen"
(2016)
Digital download [19] [20]
No.TitleLength
1."Work" (featuring Drake)3:39
Remixes [84]
No.TitleLength
1."Work" (R3hab Remix) (featuring Drake)3:39
2."Work" (R3hab Extended Remix) (featuring Drake)3:59
3."Work" (R3hab Extended Instrumental)3:59
4."Work" (BURNS' Late Night Rollin Remix) (featuring Drake)3:43
5."Work" (Bad Royale Remix) (featuring Drake) (Explicit)3:42
6."Work" (Bad Royale Remix) (featuring Drake) (Clean)3:43
7."Work" (Lost Kings Remix) (featuring Drake)4:19
8."Work" (Lost Kings Extended Remix) (featuring Drake)4:50

Credits and personnel

Credits adapted from Rihanna's official website. [14]

Locations
Personnel

Charts

Certifications

RegionCertification Certified units/sales
Australia (ARIA) [161] 2× Platinum140,000‡
Belgium (BEA) [162] Platinum20,000‡
Brazil (Pro-Música Brasil) [163] 3× Diamond750,000‡
Canada (Music Canada) [164] 9× Platinum720,000‡
Denmark (IFPI Danmark) [165] 2× Platinum180,000‡
France (SNEP) [166] Diamond233,333‡
Germany (BVMI) [167] Platinum400,000‡
Italy (FIMI) [168] 3× Platinum150,000‡
New Zealand (RMNZ) [169] 2× Platinum30,000*
Poland (ZPAV) [170] 3× Platinum150,000‡
Portugal (AFP) [171] Platinum10,000‡
Spain (PROMUSICAE) [172] 2× Platinum80,000‡
Sweden (GLF) [173] 4× Platinum160,000‡
United Kingdom (BPI) [174] 3× Platinum1,800,000‡
United States (RIAA) [175] 9× Platinum9,000,000‡

* Sales figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history

CountryDateFormatLabelRef.
VariousJanuary 27, 2016
 [176] [19]
United States [177] [178]
ItalyJanuary 29, 2016 Radio airplay Universal [179]
VariousMarch 18, 2016Streaming (Remixes)
  • Roc Nation
  • Westbury Road
 [180]

See also

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