| Cole Bennett | |
|---|---|
 Bennett in 2021 | |
| Personal information | |
| Born | May 14, 1996 Plano, Illinois, U.S. |
| Occupations |
|
| Website | lyricallemonade |
| YouTube information | |
| Years active | 2013–present |
| Subscribers | 21.9 million (April 2024) |
| Total views | 11.2 billion (April 2024) |
Cole Bennett (born May 14, 1996) is an American music video director and record executive. [1]
Cole Bennett was born on May 14, 1996, in Plano, Illinois. He went to Plano High School and he dropped out of DePaul University to focus on his career in videography and hip hop music, things he had been interested in since childhood. [2]
Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother helped him come up with the blog's name and had given him a video camera. He began directing music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett (no relation), King Louie, [3] and Ridgio, [4] [5] all of which he uploaded onto the Lyrical Lemonade channel. [6] [7] His channel also featured live show recaps, cyphers, documentaries and interviews. [8]
The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp, and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, "Betrayed", which was certified Platinum by the RIAA in 2018. [9] He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays", and YBN Nahmir's "Bounce Out with That".
In May 2018, he directed the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100. [10] [11] As of December 1, 2023, the video has surpassed 940 million views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole, [12] Wiz Khalifa, [13] Kanye West, [14] and Eminem. [15]
In January 2020, he directed the music video for Kentucky rapper Jack Harlow's breakout single "What's Poppin". In March 2020, he directed the music video for Eminem's hit single "Godzilla". [16] The video itself features cameos from Dr. Dre and Mike Tyson. [17] It gained 13 million views in 24 hours. [18] In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single "Gnat". [19]
In 2023, Bennett began releasing tracks from his debut studio album, titled All Is Yellow (2024). The lead single from the album, "Doomsday", with Juice Wrld and Cordae, was released on June 23, 2023 and reached number 58 on the Billboard Hot 100, 49 on the Canadian Hot 100, 83 on the Irish Singles Chart, and 92 on the UK Singles Chart. The album's second single, "Guitar in My Room", with Lil Durk and Kid Cudi, was released on September 29. The third single, "Hello There", with Corbin, Lil Tracy and Black Kray, was released on October 20. The album's fourth single, "Stop Giving Me Advice", with Dave and Jack Harlow, was released on December 8 and charted at number 33 on the Irish Singles Chart, and 29 on the UK Singles Chart. The fifth and final single, "Fallout", with Gus Dapperton, Lil Yachty and Joey Badass, was released on January 12, 2024.
All Is Yellow was released on January 26, 2024. The tracklist was revealed on January 13, 2024. [20] The album features guest appearances from Sheck Wes, Ski Mask the Slump God, JID, Lil Durk, Kid Cudi, Chief Keef, Lil Yachty, Lil Tecca, Lil Skies, The Kid Laroi, Teezo Touchdown, Juicy J, Cochise, Denzel Curry, Lil B, Latto, Swae Lee, Aminé, Snot, 6 Dogs, Juice Wrld, Cordae, Eminem, Gus Dapperton, Joey Badass, BabyTron, G Herbo, Corbin, Lil Tracy, Black Kray, Umi, SahBabii, Jack Harlow, and Dave.
Bennett's Lyrical Lemonade frequently promotes and contributes to the rise of upcoming rappers. [21] Examples of this include Lil Pump, whose appearance on Lyrical Lemonade elevated his popularity to a certain extent. [22] Other examples include Pump's friend and frequent collaborator Smokepurpp, Juice Wrld, Ski Mask the Slump God, YNW Melly, Lil Tecca, NLE Choppa, Lil Mosey, and Jack Harlow. [23]
Pitchfork named Ski Mask the Slump God's 2017 "Catch Me Outside" music video, which was directed by Bennett, one of their favorite music videos of the 2010s. [24]
Bennett has also ventured into creating merchandise and lemonade beverages under the Lyrical Lemonade name. He said, "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that." [25]
In February 2020, Lyrical Lemonade collaborated with Jordan Brand. [26] The collection included an Aerospace 720 shoe, a hooded sweatshirt, and a long sleeve t-shirt. [27] In April 2020, Lyrical Lemonade collaborated with streetwear brand FTP. The collection included a hooded sweatshirt, a t-shirt, and co-branded cans of lemonade. [28] [ better source needed ]
In November 2021, Cole Bennett launched another virtual retail space called "By Cole Bennett." [29] Here, individuals are able to buy clothing and other soft goods that are designed by Bennett himself and are subject to limited releases. On the same virtual store front, Bennett occasionally allows fans to purchase props previously used in Lyrical Lemonade videos.
Bennett hosts a music festival called Summer Smash every year. It is presented by independent Chicago-based event production label SPKRBX. [30]
| Title | Details | Peak chart positions | ||||
|---|---|---|---|---|---|---|
| US [31] | US R&B/HH [32] | AUS [33] | CAN [34] | NZ [35] | ||
| All Is Yellow | 43 | 16 | 86 | 51 | 23 | |
| Title | Year | Peak chart positions | Album | |||||
|---|---|---|---|---|---|---|---|---|
| US [36] | US R&B/HH [37] | CAN [38] | IRE [39] | NZ Hot [40] | UK [41] | |||
| "Doomsday" (with Juice Wrld and Cordae) | 2023 | 58 | 19 | 49 | 83 | 3 | 92 | All Is Yellow |
| "Guitar in My Room" (with Kid Cudi and Lil Durk) | — | — | — | — | — | — | ||
| "Hello There" (with Corbin and Lil Tracy featuring Black Kray) | — | — | — | — | — | — | ||
| "Stop Giving Me Advice" (with Dave featuring Jack Harlow) | — | — | — | 33 | 7 | 29 | ||
| "Fallout" (with Gus Dapperton featuring Lil Yachty and Joey Badass) | 2024 | — | — | — | — | — | — | |
| "—" denotes a recording that did not chart or was not released in that territory. | ||||||||
| Title | Year | Peak chart positions | Album | ||
|---|---|---|---|---|---|
| US Bub. [42] | US R&B/HH [43] | NZ Hot [40] | |||
| "Fly Away" (with JID, Sheck Wes, and Ski Mask the Slump God) | 2024 | — | — | 34 | All Is Yellow |
| "Say Ya Grace" (with Chief Keef and Lil Yachty) | — | — | 32 | ||
| "This My Life" (with Lil Tecca featuring the Kid Laroi and Lil Skies) | 19 | 49 | 20 | ||
| "Doomsday Pt. 2" (with Eminem) | — | — | 16 | ||
| Award ceremony | Year | Category | Nominated work | Result | Ref(s) |
|---|---|---|---|---|---|
| BET Hip Hop Awards | 2020 | Video Director of the Year | Himself | Nominated | [44] |
| 2021 | Nominated | [45] | |||
| Streamy Awards | 2019 | Directing | Lyrical Lemonade | Nominated | [46] |
| 2020 | Cinematography | Nominated | [47] | ||
| 2022 | Won | [48] | |||
| 2023 | Nominated | [49] |
 |
| Year | Title | Role | Ref. |
|---|---|---|---|
| 2021 | Juice Wrld: Into the Abyss | Himself | [52] |
David Lewis "D.A." Doman, known professionally as D.A. Got That Dope, is an American record producer from Chicago, Illinois. He began his career in the mid-2000s working with Chicago underground artists such as Mikkey Halsted, Kidz in the Hall, and Bump J. He earned minor credits and handled drum programming for record producer J. R. Rotem for several years by 2011, after which he moved to Los Angeles to further pursue work in the music industry.
Jarad Anthony Higgins, known professionally as Juice Wrld, was an American rapper. Throughout his career of four years, he was a leading figure in the emo rap and SoundCloud rap genres which garnered mainstream attention during the mid-to-late 2010s. His stage name, which he stated represents "taking over the world", was derived from the crime thriller film Juice (1992).
"All Girls Are the Same" is the debut single by American rapper Juice Wrld. It was officially released as the lead single from his debut studio album, Goodbye & Good Riddance on April 13, 2018, after its music video premiered in February. Produced by Nick Mira, the song has amassed more than one billion streams on Spotify. It was his second song to achieve this, after "Lucid Dreams" reached the one billion stream milestone in December 2019. The song debuted at number 92 on the Billboard Hot 100 and peaked at number 41.
"Lean Wit Me" is a song by American rapper Juice Wrld. Written alongside producer Nick Mira, it was released as the third single from Goodbye & Good Riddance, a day ahead of the album's release on May 23, 2018.
"Lucid Dreams" (formerly "Lucid Dreams (Forget Me)") is a song by American rapper Juice Wrld. It was officially released by Grade A Productions and Interscope Records on May 4, 2018, after previously being released on SoundCloud in June 2017. The song was produced by Nick Mira and debuted at number 74 on the Billboard Hot 100, peaking at number 2 on the chart. The song has over 2.3 billion streams on Spotify, being one of the most-streamed songs on the platform. In February 2022 the song was certified Diamond by RIAA for selling over 10 million units in the U.S. The song has since come to be regarded as Juice Wrld's signature song.
American rapper Juice Wrld released four studio albums, nine extended plays, two mixtapes, 35 singles, and one promotional single. Two of the albums were released posthumously.
Cordae Amari Dunston, known mononymously as Cordae, is an American rapper. He began his career as a member of the hip hop collective YBN.
"Wasted" is a song by American rapper Juice Wrld featuring fellow American rapper Lil Uzi Vert. It was released on July 10, 2018 before being added to the former's debut studio album Goodbye & Good Riddance, which was released earlier in May 2018 with Uzi as the only feature of the album. It premiered on Apple Music's Beats 1.
"Armed and Dangerous" is a song by American rapper Juice Wrld, released as a single on October 15, 2018. The music video for the song was released in October, however was taken down and re-released on November 9 of the same year due to Lyrical Lemonade not having proper licensing rights to the song. The track was later included as part of a Spotify, Tidal, Deezer, YouTube Music and Pandora exclusive reissue of Juice Wrld’s debut studio album Goodbye & Good Riddance, on December 10, 2018. The track was not included on the May 28, 2021, reissue of the album, commemorating the third anniversary of the project.
"Robbery" is a song by American rapper Juice Wrld. It was released on February 13, 2019, via Grade A Productions through exclusive licensing to Interscope Records, as the lead single for his second studio album, Death Race for Love. "Robbery" has over a billion streams on Spotify.
Taurus Tremani Bartlett, known professionally as Polo G, is an American rapper. He rose to prominence with his singles "Finer Things" and "Pop Out". His debut album Die a Legend (2019) peaked at number six on the US Billboard 200 and was certified platinum by the RIAA.
"PTSD" is a song by American rapper G Herbo featuring fellow American rappers Juice Wrld, Lil Uzi Vert, and Chance the Rapper. It was released on February 28, 2020, from G Herbo's third studio album of the same name (2020). The song was produced by D.A. Got That Dope. It peaked at number 38 on the Billboard Hot 100, becoming G Herbo's first and highest-charting song.
Tyler Justin Anthony Sharpe, known professionally as Lil Tecca, is an American rapper and singer-songwriter. He rose to mainstream fame with the release of his 2019 single "Ransom", which peaked at number four on the Billboard Hot 100. The song preceded the release of his debut mixtape We Love You Tecca (2019), which peaked at number four on the Billboard 200 and contained the follow-up singles "Love Me" and "Did It Again". His debut studio album, Virgo World (2020) peaked at number ten on the Billboard 200, while his second and third albums, We Love You Tecca 2 (2021) and Tec (2023) reached similar positions on the chart. The latter two spawned the platinum-certified singles "Never Left" and "500lbs", respectively.
Music to Be Murdered By is the eleventh studio album by the American rapper Eminem. It was released on January 17, 2020, through Shady Records, Aftermath Entertainment, and Interscope Records. Just like Eminem's previous studio album Kamikaze (2018), the album was released with no prior announcement. The album was produced by many producers, with Eminem and Dr. Dre serving as executive producers. It features guest appearances from Skylar Grey, Young M.A, Royce da 5'9", White Gold, Ed Sheeran, the late Juice WRLD, Black Thought, Q-Tip, Denaun, Anderson .Paak, Don Toliver, Kxng Crooked and Joell Ortiz. The album's title, cover art, and concept are inspired by Alfred Hitchcock and Jeff Alexander's 1958 spoken word album Alfred Hitchcock Presents Music to Be Murdered By. The album was supported by three singles: "Darkness", "Godzilla" and "Those Kinda Nights". Alongside the album's surprise release, Eminem also released the music video for "Darkness", which revolves around the 2017 Las Vegas shooting from the point of view of the perpetrator Stephen Paddock alternating with Eminem's own.
"Godzilla" is a song by American rapper Eminem featuring fellow American rapper Juice Wrld, released as a single on January 31, 2020, from the former's eleventh studio album Music to Be Murdered By (2020). The song was Juice Wrld's first posthumous release following his death the previous month in December 2019.
Charlton Kenneth Jeffrey Howard, known professionally as the Kid Laroi, is an Australian rapper and singer. He originally gained recognition for his association with Juice Wrld, who met Howard during his tour in Australia. As he gained a wider following, he was led by Juice Wrld to sign with Lil Bibby's Grade A Productions, in a joint venture with Columbia Records. He saw his furthest mainstream recognition for his 2021 single "Stay", which peaked atop the charts in numerous countries including his native Australia, as well as the Canadian Hot 100 and Billboard Hot 100.
"Whats Poppin" is a song by American rapper Jack Harlow, released as the lead single from his EP Sweet Action, by Generation Now and Atlantic Records on January 21, 2020. It was also included on his debut studio album, Thats What They All Say, along with its remix. It was produced by JetsonMade, Pooh Beatz, and LosTheProducer. The song has been credited with projecting Harlow's name in the music industry, leading to later successes such as his first studio album, on which "Whats Poppin" features. The track reached the top 10 on the US Billboard Hot 100, as well as Australia, Canada, and New Zealand. It received a nomination for Best Rap Performance at the 63rd Annual Grammy Awards.
"Gnat" is a song by American rapper Eminem from the deluxe edition of his eleventh studio album Music to Be Murdered By. It was released on December 18, 2020 along with the rest of Music to Be Murdered By: Side B and Cole Bennett-directed music video. It was written by Eminem and producer D.A. Got That Dope, alongside Anders Olofsson, Christopher S Torpey, Ezemdi Chikwendu, D. Levin, and K. Mars.
"Doomsday" is a song released by American music video company Lyrical Lemonade, performed by American rappers Juice Wrld and Cordae. It was released through Grade A Productions and Interscope Records as a single on June 23, 2023. It is the debut single by Lyrical Lemonade and the lead single from their debut album, All Is Yellow (2024).
All Is Yellow is the debut studio album by multimedia production company Lyrical Lemonade, executive produced by the company's founder, American music video director Cole Bennett. It was released on January 26, 2024 via Lyrical Lemonade, a subsidiary of Def Jam Recordings/Universal Music Group, and features appearances by many prominent hip hop artists.
