Background
Juice Wrld first performed the song with Trippie Redd at a concert in late 2019. [2] [3] In January 2020,"Tell Me U Luv Me" was leaked on SoundCloud before being taken down on copyright grounds. [4] In February,the track resurfaced on YouTube. [5] Later,Trippie Redd and Juice Wrld's label both took to Instagram to tease the track a few hours before it was officially released. [2]
The song was released on the birthday of Juice's girlfriend Ally Lotti,who teased lines from the track in less than an hour prior to its release. [6] Juice Wrld finished the last verse for the song only a few days prior to his passing.
Music video
The official music video was released on May 28,2020. Directed by Cole Bennett,it is filmed in half-animation and half-live action,and features sketches and drawings of "high school doodles". Trippie Redd is shown performing against a "crumpled-up paper background", [7] while Juice appears via archive footage from his old music videos,which were also filmed and directed by Bennett. The video also shows clips of Juice Wrld's girlfriend,Ally Lotti,rapping some of Juice's parts in the video. At The End Of The Video,Bennet Gives a Tribute to the late rapper. He also honors him by adding the "Legends Never Die" Phrase,which was made up by Higgins in his Posthumous Album Legends Never Die (Juice Wrld album). [8]
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