"Thick of It" | ||||
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Single by KSI featuring Trippie Redd | ||||
Released | 3 October 2024 | |||
Genre | Pop rap | |||
Length | 2:40 | |||
Label | ||||
Songwriter(s) |
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Producer(s) | Ray Michael Djan Jr. | |||
KSI singles chronology | ||||
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Trippie Redd singles chronology | ||||
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Music video | ||||
"Thick of It" on YouTube |
"Thick of It" is a song by English internet personality KSI featuring American rapper Trippie Redd. "Thick Of It" was released for digital download and streaming via Warner Music Group,Beerus Limited,and Atlantic Records on 3 October 2024. [1] The song received negative reviews. [2] [3]
Produced by Ran Michael Djan Jr.,the song samples "Snow (Hey Oh)" by the Red Hot Chili Peppers. [4] The second collaboration between KSI and Trippie Redd, [4] it was recorded and released during the development of KSI's third album. [5] The song has been described as pop rap. [5] In an interview with Clash ,KSI described the song as being about "my life,what's going on,where I'm at and where I want to go," to "bring the listeners up to speed". [6]
The song was first previewed on 31 August 2024 at MF & DAZN: X Series 17 as a part of KSI's special concert. [7] On 3 October, KSI released "Thick Of It" alongside "Low", another single, for digital download and streaming through Atlantic Records and Warner Music Group. [1] [5] The song's release succeeded KSI's feud with content creator DanTDM in the wake of the controversy surrounding Lunchly, a product he co-founded in partnership with MrBeast and Logan Paul. [8] Following backlash against his response from the YouTube community, KSI posted a tweet linking to the song while purporting it as an apology. [8]
Upon release, the song went viral. It garnered over 5 million views within three days, with Stephen Johnson of Lifehacker declaring it the "Viral video of the week" on October 7th. [8] The song peaked at number one on YouTube's Trending for Music chart, accumulating over 11 million views despite receiving a mixed-to-negative reception upon release, [9] with general audiences and content creators criticizing the song on social media. [8] [10] [11] [12] Criticism regarding the song included its lyrics and beat, and the song was described as "generic" and "lacking in substance." [2] [10] [12] Elias Andrews of HotNewHipHop wrote that the song "lacks any real song structure, and consensus is that KSI raps about as convincingly as Ed Sheeran (not a compliment)". [11] Popular livestreamers Adin Ross and IShowSpeed has invited KSI to their livestreams and criticized the song. Trippie Redd joked that he was "held hostage" in making the song. [13]
KSI reacted multiple times to the song's backlash, first responding with a video titled "I'm getting cooked..." [14] He also posted on X that the hate towards his song was "not funny", and posted another video reacting to TikTok clips of the song and expressing that the hatred was forced. [15]
Chart (2024) | Peak position |
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Australia (ARIA) [16] | 74 |
Australia Hip Hop/R&B (ARIA) [17] | 13 |
Canada (Canadian Hot 100) [18] | 49 |
Global 200 ( Billboard ) [19] | 171 |
Ireland (IRMA) [20] | 30 |
Netherlands (Single Tip) [21] | 13 |
New Zealand Hot Singles (RMNZ) [22] | 1 |
Sweden (Sverigetopplistan) [23] | 80 |
UK Singles (OCC) [24] | 14 |
UK Hip Hop/R&B (OCC) [25] | 1 |
US Billboard Hot 100 [26] | 84 |
US Hot R&B/Hip-Hop Songs ( Billboard ) [27] | 22 |
Region | Date | Format(s) | Version | Label(s) | Ref. |
---|---|---|---|---|---|
Various | 3 October 2024 | Original | [1] | ||
8 October 2024 | All Speeds Considered | [28] |
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