The song received positive reviews from music critics. It debuted at number three on the UK Singles Chart and it has been certified silver by the British Phonographic Industry (BPI) for exceeding sales of 200,000 units in the UK. The song entered the singles charts of Australia,Belgium,Canada,Croatia,Denmark,Hungary,Ireland,Lithuania,the Netherlands,New Zealand,Norway,Slovakia and Sweden. The music video was released on 15 March 2021. An acoustic version was released one week after the release of the song,excluding Polo G.
Writing and production
Speaking to MTV,Yungblud said,"We wanted to do something that is unexpected and bizarre and wacky. We were just mates in a studio making music and it sounded good,so we put it out."[1]
Release and promotion
"Patience" was released for digital download and streaming by RBC Records and BMG on 12 March 2021 as the third single from KSI's second studio album. The song's cover art depicts the three artists as cartoon characters,standing around an hourglass in the centre of a purple background. An audio video was released to KSI's YouTube channel on the same day as the song's release.[2] A lyric video was released to Yungblud's YouTube channel one day later.[3]
An acoustic version of "Patience" was released alongside an audio video on 19 March 2021.[4]
Music video
The music video for "Patience" was co-directed by Troy Roscoe and Nayip Ramos. It premiered on KSI's YouTube channel on 15 March 2021.[5] A behind-the-scenes video of the music video shoot was released by MTV two days before.[1] KSI uploaded a reaction video in which he and Yungblud watch the music video to YouTube on 29 March 2021.[6]
Commercial performance
In the United Kingdom,"Patience" was the most downloaded song of that week. It debuted at number three on the UK Singles Chart,making it the highest-placed new entry of that week.[7][8] It stood as KSI's sixth UK top 10 single and first for Yungblud and Polo G.[7] On 11 June 2021,"Patience" was certified silver by the British Phonographic Industry (BPI) for exceeding sales of 200,000 track-equivalent units in the UK.[9] On 9 August 2022,Music Week reported that "Patience" has sold 331,573 units in the UK.[10]
In Ireland,"Patience" debuted at number eight on the Irish Singles Chart,making it the highest-placed new entry of that week.[11][12] Elsewhere in Europe,the song charted at number 37 in Denmark,number 15 in Hungary,number 85 in Lithuania and number 37 in Norway. In Australia,"Patience" debuted at number 61 on the ARIA Singles Chart.[13] In Canada,"Patience" debuted at number 94 on the Canadian Hot 100. In the United States,"Patience" peaked at number five on the Digital Songs Sales charts and earned KSI a spot on Billboard's Emerging Artists chart. "Patience" charted at number 102 on the BillboardGlobal 200 chart.
↑ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 31. týden 2021 in the date selector. Retrieved 9 August 2021.
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