In filmmaking, behind-the-scenes (BTS), also known as the making-of, the set, or on the set, is a documentary film that features the production of a film or television program. This is often referred to as the EPK (electronic press kit) video, due to its main usage as a promotional tool, either concurrent with theatrical release or as a bonus feature for the film's DVD or Blu-ray release.
Shorter behind-the-scenes documentaries are often used as a bonus on DVDs, as it offers more insight into the film, how it was made, and to credit the film crew. Occasionally, some films have included a "making of the making-of" as a joke. [1] The making-of is also often released for TV as a part of the promotion of the film.
Behind-the-scenes footage allows viewers to have a greater appreciation for the work that goes into creating movie magic and other aspects of the entertainment industry. Lesser recognized but essential jobs get a moment to shine. Similarly, behind-the-scenes allows the opportunity to spotlight how new technology elevates scenes.
The extra footage acts as an incentive for fans to buy physical copies. For example, bloopers allow fans to see a new side of their celebrity idols. Likewise, by seeing how the set looks before special effects are added in, fans have a new appreciation for the actors and technology.
When streaming services post behind-the-scenes footage of shows on social media, it can also grab the attention of new audiences and increase viewership.
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