A propaganda film is a film that involves some form of propaganda. Propaganda films spread and promote certain ideas that are usually religious, political, or cultural in nature. A propaganda film is made with the intent that the viewer will adopt the position promoted by the propagator and eventually take action towards making those ideas widely accepted. [1] Propaganda films are popular mediums of propaganda due to their ability to easily reach a large audience in a short amount of time. They are also able to come in a variety of film types such as documentary, non-fiction, and newsreel, making it even easier to provide subjective content that may be deliberately misleading. [1] [2]
Propaganda is the ability "to produce and spread fertile messages that, once sown, will germinate in large human cultures". [3] However, in the 20th century, a "new" propaganda emerged, which revolved around political organizations and their need to communicate messages that would "sway relevant groups of people in order to accommodate their agendas". [4] First developed by the Lumiere brothers in 1896, film provided a unique means of accessing large audiences at once. Film was the first universal mass medium in that it could simultaneously influence viewers as individuals and members of a crowd, which led to it quickly becoming a tool for governments and non-state organizations to project a desired ideological message. [5] As Nancy Snow stated in her book, Information War: American Propaganda, Free Speech and Opinion Control Since 9-11, propaganda "begins where critical thinking ends." [6]
Film is a unique medium that reproduces images, movement, and sound in a lifelike manner as it fuses meaning with evolvement as time passes in the story depicted. Unlike many other art forms, film produces a sense of immediacy. [7] Film's ability to create the illusion of life and reality, allows for it be used as a medium to present alternative ideas or realities making it easy for the viewer to perceive this as an accurate depiction of life.
Some film academics have noted film's great illusory abilities. Dziga Vertov claimed in his 1924 manifesto, "The Birth of Kino-Eye" that "the cinema-eye is cinema-truth". [8] To paraphrase Hilmar Hoffmann, this means that in film, only what the camera 'sees' exists, and the viewer, lacking alternative perspectives, conventionally takes the image for reality.
Making the viewer sympathize with the characters that align with the agenda or message the filmmaker portray is a common rhetorical tool used in propaganda film. Propaganda films exhibit this by having reoccurring themes good vs. evil. The viewer is meant to feel sympathy towards the "good side" while loathing in the "evil side". Prominent Nazi film maker Joseph Goebbels used this tactic to invoke deep emotions into the audience. Goebbels stressed that while making films full of nationalistic symbols can energize a population, nothing will work better to mobilize a population towards the Nazi cause like "intensifying life". [9]
After the 1917 October Revolution the newly formed Bolshevik government and its leader Vladimir Lenin placed an emphasis on the need for film as a propaganda tool. Lenin viewed propaganda merely as a way to educate the masses as opposed to a way to evoke emotion and rally the masses towards a political cause. [10] Film became the preferred medium of propaganda in the newly formed Russian Soviet Republic due to a large portion of the peasant population being illiterate. [11] The Kuleshov Effect was first used in 1919 in the film The Exposure of the Relics of Sergius of Radonezh by juxtaposing images of the exhumed coffin and body of Sergius of Radonezh, a prominent Russian saint, and the reaction from the watching audience. The images of the crowd are made up of mostly female faces, whose expressions can be interpreted ambiguously. The idea behind juxtaposing these images was to subvert the audience's assumption that the crowd would show emotions of being sad or upset. Instead the crowd could be interpreted to be expressing emotions of boredom, fear, dismay, and a myriad amount of other emotions. [12] There is nothing to prove to the audience that the images of the audience and the exhumed body were captured in the same moment or place (it is now believed the images of the crowd were filmed outdoors while the images showing the skeletal remains were captured indoors). This is what blurs the line of truth making the Kuleshov Effect an effective tool of propaganda. [12]
Film editing is both a creative and a technical part of the post-production process of filmmaking. The term is derived from the traditional process of working with film which increasingly involves the use of digital technology. When putting together some sort of video composition, typically, you would need a collection of shots and footages that vary from one another. The act of adjusting the shots you have already taken, and turning them into something new is known as film editing.
Lev Vladimirovich Kuleshov was a Russian and Soviet filmmaker and film theorist, one of the founders of the world's first film school, the Moscow Film School. He was given the title People's Artist of the RSFSR in 1969. He was intimately involved in development of the style of film making known as Soviet montage, especially its psychological underpinning, including the use of editing and the cut to influence the emotions of audience, a principle known as the Kuleshov effect. He also developed the theory of creative geography, which is the use of the action around a cut to connect otherwise disparate settings into a cohesive narrative.
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.
Triumph of the Will is a 1935 German Nazi propaganda film directed, produced, edited and co-written by Leni Riefenstahl. Adolf Hitler commissioned the film and served as an unofficial executive producer; his name appears in the opening titles. It chronicles the 1934 Nazi Party Congress in Nuremberg, which was attended by more than 700,000 Nazi supporters. The film contains excerpts of speeches given by Nazi leaders at the Congress, including Hitler, Rudolf Hess and Julius Streicher, interspersed with footage of massed Sturmabteilung (SA) and Schutzstaffel (SS) troops and public reaction. Its overriding theme is the return of Germany as a great power with Hitler as its leader. The film was produced after the Night of the Long Knives, and many formerly prominent SA members are absent.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience.
The Eternal Jew is a 1940 antisemitic Nazi propaganda film, presented as a documentary. The film's initial German title was Der ewige Jude, the German term for the character of the "Wandering Jew" in medieval folklore. The film was directed by Fritz Hippler at the insistence of Nazi Germany's Minister of Propaganda, Joseph Goebbels.
The Kuleshov effect is a film editing (montage) effect demonstrated by Russian film-maker Lev Kuleshov in the 1910s and 1920s. It is a mental phenomenon by which viewers derive more meaning from the interaction of two sequential shots than from a single shot in isolation.
The propaganda used by the German Nazi Party in the years leading up to and during Adolf Hitler's dictatorship of Germany from 1933 to 1945 was a crucial instrument for acquiring and maintaining power, and for the implementation of Nazi policies.
Nazism made extensive use of the cinema throughout its history. Though it was a relatively new technology, the Nazi Party established a film department soon after it rose to power in Germany. Both Adolf Hitler and his propaganda minister Joseph Goebbels used the many Nazi films to promote the party ideology and show their influence in the burgeoning art form, which was an object of personal fascination for Hitler. The Nazis valued film as a propaganda instrument of enormous power, courting the masses by means of slogans that were aimed directly at the instincts and emotions of the people. The Department of Film also used the economic power of German moviegoers to influence the international film market. This resulted in almost all Hollywood producers censoring films critical of Nazism during the 1930s, as well as showing news shorts produced by the Nazis in American theaters.
Soviet montage theory is an approach to understanding and creating cinema that relies heavily upon editing. It is the principal contribution of Soviet film theorists to global cinema, and brought formalism to bear on filmmaking.
The Extraordinary Adventures of Mr. West in the Land of the Bolsheviks is a 1924 Soviet silent comedy film directed by Lev Kuleshov. Kuleshov considered the film a "verification" of his theories around editing and montage, and he drew inspiration from American cinema, which he found more engaging than Russian cinema.
Jud Süß is a 1940 Nazi German historical drama/propaganda film produced by Terra Film at the behest of Joseph Goebbels. Considered one of the most antisemitic films of all time, the film was directed by Veit Harlan, who co-wrote the screenplay with Eberhard Wolfgang Möller and Ludwig Metzger. It stars Ferdinand Marian and Kristina Söderbaum with Werner Krauss and Heinrich George in key supporting roles.
Ohm Krüger is a 1941 German biographical film directed by Hans Steinhoff and starring Emil Jannings, Lucie Höflich, and Werner Hinz. It was one of a series of major propaganda films produced in Nazi Germany attacking the United Kingdom. The film depicts the life of the South African politician Paul Kruger and his eventual defeat by the British during the Boer War.
Crowd manipulation is the intentional or unwitting use of techniques based on the principles of crowd psychology to engage, control, or influence the desires of a crowd in order to direct its behavior toward a specific action. This practice is common to religion, politics and business and can facilitate the approval or disapproval or indifference to a person, policy, or product. The ethicality of crowd manipulation is commonly questioned.
Music and political warfare have been used together in many different political contexts and cultures as a way to reach a targeted audience in order to deliver a specific political message. Political warfare, as defined by Paul A. Smith, is the "use of political means to compel an opponent to do one's will... commonly through the use of words, images and ideas." Music is useful because it creates an easily recognizable and memorable method of delivery for the desired message. Music is a particularly useful medium for the delivery of propaganda. Jacques Ellul stated that for propaganda to be effective, it must "fill the citizen's whole day and every day". Since music is often viewed as a leisure activity, it is often not considered to be as threatening as other propaganda techniques, and as a result messages can often be surreptitiously communicated without being conspicuously noticed.
The Deutsche Zeichentrickfilme GmbH (DZF) was an animation production company founded on 25 June 1941 by Reich propaganda minister Joseph Goebbels. It was set up as an alternative to Disney, attempting to rival films such as Mickey Mouse, while spreading the Nazi ideology and propaganda through a less aggressive entertainment source.
Das dumme Gänslein(The Silly Goose) is one in a trio of German animated short films produced in 1944 by Hans Fischerkoesen, who was the chief animator and author. It is a tale of a female goose consumed by adventure and urban glamour in her countryside life, who has to be saved from a cunning fox by her friends and family. The overt moral of the cartoon is to avoid an extravagant and adventurous life due to its possible unexpected consequences, but rather to lead a ‘normal’ (German) family life. Though this "There's no place like home" theme was a commonplace of 1930s and '40s animation, in this cartoon there is special emphasis, typical of Nazi propaganda, on the Völkisch ideology of conformity and conventionality, portraying individualism and sexual freedom as inherently both alien and dangerous. The cartoon suggests that divergence from traditional German life could be dire, even possibly lethal, in line with National Socialist characterizations of opponents of the regime as asocial, disloyal, and self-destructive. The film also hints at anti-Semitism through the character of the cunning fox.
Die Schlacht um Miggershausen is a short 13-minute animated film made in 1937. It was written by Paul Schwärzel and directed by Georg Woelz with Karl Sczuka composing the music and Heinz Goedecke providing the voice.
An agit-train was a locomotive engine with special auxiliary cars outfitted for propaganda purposes by the Bolshevik government of Soviet Russia during the time of the Russian Civil War, War Communism, and the New Economic Policy. Brightly painted and carrying on board a printing press, government complaint office, printed political leaflets and pamphlets, library books, and a mobile movie theater, agit-trains traveled the rails of Russia, Siberia, and Ukraine in an attempt to introduce the values and program of the new revolutionary government to a scattered and isolated peasantry.
Political narrative is a term used in the humanities and political sciences to describe the way in which storytelling can shape fact and impact on understandings of reality. However, political narrative is not only a theoretical concept, it is also a tool employed by political figures in order to construct the perspectives of people within their environment and alter relationships between social groups and individuals. As a result, fiction has the potential to become fact and myths become intertwined into public discourse. Political narrative is impactful in its ability to elicit pathos, allowing the narrative to be influential through the value it provides rather than the truth that is told.