Pan-Indian film

Last updated

Pan-Indian film
India film clapperboard (variant).svg
Years active2015–present
LocationIndia
Major figures S. S. Rajamouli
Prashanth Neel
Influenced Cinema of India

Pan-Indianfilm is a cultural and media term related to Indian cinema that originated with Telugu cinema as a mainstream commercial cinema appealing to audiences across the country with a spread to world markets. [1] [2] S. S. Rajamouli is widely credited with pioneering the pan-Indian films movement with duology of epic action films Baahubali: The Beginning (2015) and Baahubali 2: The Conclusion (2017), that changed the demography of Indian cinema. [3] [4] [5] [6]

Contents

The term "pan-Indian film" is used for a film that is simultaneously marketed and released in multiple languages across India – Telugu, Hindi, Tamil, Kannada and Malayalam. [7] Such films make an attempt to appeal to the audiences across the country, cutting across the linguistic, social, regional and cultural barriers. [8]

History

Indian cinema is composed of various language film industries. Films are often remade in other languages, examples being Nuvvostanante Nenoddantana (2005, Telugu) and Chachi 420 (1997, Hindi). Films are also dubbed into other languages and released with localised titles either on the same release date or at a later date. Films such as Dilwale Dulhania Le Jayenge and Enthiran , were dubbed in other Indian languages and were released along with their original versions. [9]

According to The Times of India, the first pan-Indian film from Kannada cinema is Mahishasura Mardini released in 1959. [10] It was dubbed and released in seven other languages. But, no other film was released in more than four languages, since then.

Indian Cinema industries often remake each others works, Between 2000 and 2019, one in every three successful films made in Hindi was either a remake or part of a series. And most of the star actors, have starred in the hit remakes of South Indian films. [11] [12] Since 2010s, dubbing and telecasting of South Indian films (primarily Telugu and Tamil) in Hindi became a regular practice by which films from Telugu cinema and Tamil cinema gained popularity in the Hindi speaking regions. [13] Majority of these films were dubbed after few weeks or months of the original version release. [14] Similarly, Hindi films were frequently dubbed in Telugu and Tamil languages, but didn't gain as much popularity in Telugu and Tamil speaking regions as Telugu/Tamil films received, except a few like Dangal (2016), M.S. Dhoni: The Untold Story (2016). [15]

Growth

"A pan-Indian film does not mean that actors from different languages come together. That's all part of it. A pan-Indian film means a story and emotion that connects to everyone irrespective of the language. While creating a story, I think 'If I switch off this dialogue portion, will the audience still connect to my movie?' Many times, the answer is a yes."

 S. S. Rajamouli, the director of Baahubali duology and RRR [16] [17]

In 2015, S. S. Rajamouli's duology of epic action films Baahubali: The Beginning (2015) and Baahubali 2: The Conclusion (2017); that became huge critical and commercial success. Baahubali 2 became the highest grossing Indian film of all time. [6] The film was released in various languages across the world. Filmmakers started a new film movement, that is, rather than remaking the same film in various languages, they are dubbing the same film in various languages and releasing simultaneously on national level. [18] Srivatsan S of The Hindu wrote that Telugu cinema has excelled in marketing Pan-Indian films. It primarily employed two strategies – promoting the film outside their home territory and collaborating with other regional stars for more visibility. [19]

Kannada film KGF: Chapter 1 (2018) directed by Prashanth Neel also released in five languages, thereby becoming the first major Pan-Indian film from Kannada cinema. [20] [21] Success of other films like 2.0 (2018), Saaho (2019), Sye Raa Narasimha Reddy (2019) made Pan-Indian films widespread to other major Indian film industries. [22] [23] Marakkar: Lion of the Arabian Sea (2021) is the first major Pan-Indian film from Malayalam cinema. [24]

Following the success of the Telugu films Pushpa: The Rise (2021) and RRR (2022), Rahul Devulapalli of The Week identified "Content, marketing, [and] indulgent overseas audience" have led to the rise of pan-Indian films from Telugu cinema. [25]

Actors like Prabhas, Yash, Allu Arjun, Ram Charan, and N. T. Rama Rao Jr. enjoyed nationwide popularity among the audiences after the release of their respective Pan-Indian films. [26] Film critics, journalists and analysts, such as Baradwaj Rangan and Vishal Menon, have labelled Prabhas as the "First legit Pan-Indian Superstar". [27] India Today states Prabhas as "a flagbearer of introducing the trend of Pan India films in the nation". [28] [29]

Pan-Indian films also employ actors from different language industry to increase their visibility and bring a universal appeal. [30] [31] In an interview with Film Companion , filmmaker Karan Johar said: "Pan-India is a phenomenon we cannot diminish or dilute." [32]

Notable films considered to be pan-Indian

YearTitleDirectorOriginal language(s)Ref.
2015 Baahubali: The Beginning S. S. Rajamouli Telugu [33]
2017 Baahubali 2: The Conclusion [34]
2018 2.0 S. Shankar Tamil [35]
KGF: Chapter 1 Prashanth Neel Kannada [36]
2019 Saaho Sujeeth Telugu
[37]
2021 Pushpa: The Rise Sukumar Telugu [37]
2022 RRR S. S. Rajamouli Telugu [38]
KGF: Chapter 2 Prashanth Neel Kannada [38]
Brahmāstra: Part One – Shiva Ayan Mukerji Hindi [39] Sita Ramam Hanu Raghavapudi Telugu
2023 Leo Lokesh Kanagaraj Tamil [40]
Animal Sandeep Reddy Vanga Hindi [41]
Salaar: Part 1 – Ceasefire Prashanth Neel Telugu [42] [43]
2024 Kalki 2898 AD Nag Ashwin Telugu [44] [45]
Pushpa 2: The Rule Sukumar Telugu [46]

Criticism

Several actors, filmmakers and critics have criticise the term Pan Indian film. In an interview with Deadline Hollywood , actor N. T. Rama Rao Jr expressed his disapproval for the term: "I hate referring to it as 'pan-Indian', it sounds like a frying pan. We just mean it is a film that can travel into all the Indian languages". [47] Speaking with PTI , Dulquer Salmaan said: "The word pan-India really irks me. I just don't like hearing it. I love that there is so much exchange of talent happening in cinema, it's great, but we are one country. I don't think anyone says pan-America." [48] Kamal Haasan felt the concept of Pan-Indian cinema always existed, and criticised the term as a new "coinage". [49]

Prabhas, who played the protagonist of Baahubali series, opined that the industry should make "Indian" films instead of "pan-Indian" films. [50] Actor Siddharth echoed the same. He felt the term pan-Indian was a "very disrespectful word" as its use was limited to non-Hindi films. [51] Writer-actor Adivi Sesh felt that "the word is somewhat abused," and used like a euphemism for dubbed film. [52]

Bharti Dubey and Hemachandra Ethamukkala of The Times of India stated that the pan-Indian films have mostly been action films and criticised the perceived violence in such films. [53] Writing for The Swaddle, Rohitha Naraharisetty feels pan-Indian films glorify toxic masculinity and the "angry young man" archetype, while suffering from underdeveloped and heavily objectified female characters. [54]

See also

Related Research Articles

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<span class="mw-page-title-main">Prabhas</span> Indian actor (born 1979)

Uppalapati Venkata Suryanarayana Prabhas Raju, known mononymously as Prabhas, is an Indian actor who predominantly works in Telugu cinema. He is one of the highest-paid actors in Indian cinema and has been featured in Forbes India's Celebrity 100 list since 2015. Referred to in the media as the "Rebel Star", he has appeared in over 20 films, and has received seven Filmfare Awards nominations, a Nandi Award, and a SIIMA Award.

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<span class="mw-page-title-main">S. S. Rajamouli</span> Indian filmmaker and screenwriter (born 1973)

Koduri Srisaila Sri Rajamouli is an Indian filmmaker who works in Telugu cinema. Known for his epic, action and fantasy genre films, he is the highest grossing Indian director of all time, as well as the highest-paid director in Indian cinema. Rajamouli is a recipient of various national and international honours including a New York Film Critics Circle award, a Critics' Choice Movie Award, two Saturn Awards, five Filmfare Awards, and four National Film Awards. In 2016, the Government of India honoured him with the Padma Shri, for his contributions in the field of art. In 2023, he was included on the Time's list of the 100 most influential people in the world.

<i>Baahubali: The Beginning</i> 2015 Indian film by S. S. Rajamouli

Baahubali: The Beginning is a 2015 Indian Telugu-language epic action film co-written and directed by S. S. Rajamouli, and produced by Shobu Yarlagadda and Prasad Devineni under Arka Media Works. The film was filmed in both Telugu and Tamil languages. It features Prabhas in a dual role alongside Rana Daggubati, Anushka Shetty, Tamannaah Bhatia, Ramya Krishnan, Sathyaraj, and Nassar. The first of a duology of films, it follows Sivudu, an adventurous young man who helps his love Avantika rescue Devasena, the former queen of Mahishmati who is now a prisoner under the tyrannical rule of king Bhallaladeva. The story concludes in Baahubali 2: The Conclusion (2017).

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<i>Baahubali 2: The Conclusion</i> 2017 Indian film by S. S. Rajamouli

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1000 Crore Club is an unofficial designation by the Indian film trade and the media, related to Indian language films that have grossed ₹1000 crore or more either within India or worldwide. The 1000 crore club is preceded by the 100 crore club. Baahubali 2: The Conclusion (2017) became the first Indian film to gross over ₹1000 crore worldwide. It grossed ₹1,430 crore across all languages in India and grossed ₹1,810 crore worldwide. It stands as the Highest-grossing film in India domestically till date. It was followed by Dangal, which is the Highest-grossing Indian film, expanding the club to 1900 crore, before creating the 2,000 crore (US$240 million) club, and becoming the fifth Highest-grossing non-English language film of that time. In 2022, two films released in the span of a month, RRR and KGF: Chapter 2, grossed over ₹1,000 crore at the global box office. The club expanded with films like Pathaan (2023), Jawan (2023), Kalki 2898 AD(2024), and Pushpa 2: The Rule (2024), with the latter being the fastest film to achieve the record.

<i>KGF: Chapter 1</i> 2018 Indian film by Prashanth Neel

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<i>RRR</i> 2022 Indian film by S. S. Rajamouli

RRR is a 2022 Indian Telugu-language epic historical action drama film directed by S. S. Rajamouli, who co-wrote the film with V. Vijayendra Prasad. It was produced by D. V. V. Danayya under DVV Entertainment. The film stars N. T. Rama Rao Jr., Ram Charan, Ajay Devgn, Alia Bhatt, Shriya Saran, Samuthirakani, Ray Stevenson, Alison Doody, and Olivia Morris. It is a fictionalized tribute to two Indian revolutionaries, Alluri Sitarama Raju and Komaram Bheem (Jr.NTR), celebrating friendship and the struggle against oppression by the British Raj.

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<i>Salaar: Part 1 – Ceasefire</i> 2023 Indian film by Prashanth Neel

Salaar: Part 1 – Ceasefire is a 2023 Indian Telugu-language epic action thriller film written and directed by Prashanth Neel and produced by Vijay Kiragandur under Hombale Films. The film stars Prabhas as the title character alongside an ensemble cast of Prithviraj Sukumaran, Shruti Haasan, Jagapathi Babu, Bobby Simha and Sriya Reddy. In the fictional dystopian city-state of Khansaar, where monarchy still exists, the film follows the friendship between Deva (Prabhas), the exiled prince of Khansaar, and Varadha, the current prince of Khansaar. When a coup d'état is planned by his father's ministers and his relatives, Varadha enlists Deva's help to become Khansaar's undisputed ruler.

<span class="mw-page-title-main">Cinematic style of S. S. Rajamouli</span> Filmmaking style of S. S. Rajamouli

S. S. Rajamouli is an Indian filmmaker who primarily works in Telugu cinema and is known for his action, fantasy, and epic genre films. Rachel Dwyer called Rajamouli "India's most significant director today". His films are typically characterised by their epic grandeur, unbridled heroism and larger-than-life characters. His films have themes and characters inspired from ancient Indian epics such as Ramayana and Mahabharata and are noted for their integration of the essential lessons and emotions in those ancient epics with visual grandeur. He frequently mentions that the mythological themes in his films are storytelling elements intended to create strong emotional impact on the viewers and are not a reflection of his personality or worldview. His films also have a liberal dose of violence, often orchestrated in stylised action set-pieces.

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