Trademark look

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Trademark look [1] [2] or signature look [3] is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama [4] or the Merkel-Raute hand gesture of German Chancellor Angela Merkel. [5] [6] It can also refer to the clothes of a certain subculture. [7]

Some trademark signatures may have started as in-jokes, but have then come to have been recognised by a wider audience.

Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognise them. [8]

The term "trademark look" (or anything similar) is not used in trademark law and a trademark look is not necessarily trademark-protected in itself.

See also

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References

  1. Answers.com "10 Celebrities Without Their Trademark Looks" retrieved 15 January 2014
  2. CNN Sports Illustrated "Trademark Looks, Moves in the NFL" retrieved 15 January 2014
  3. The Telegraph "Signature looks: 12 of the best" retrieved 15 January 2014
  4. about.com "Barack Obama's Trademark Suit Has Everyone Talking" retrieved 15 January 2014
  5. "Wahlkampf mit der "Merkel-Raute"". Deutsche Welle (in German). 5 September 2013. Retrieved 8 September 2013.
  6. "'Merkel diamond' takes centre stage in German election campaign". The Guardian . 3 September 2013. Retrieved 8 September 2013.
  7. "Teddy Girls". History is made at night. 31 December 2008. Retrieved 25 August 2013.
  8. E Online "Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable" retrieved 15 January 2014