Trademark look

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Trademark look [1] [2] or signature look [3] is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama [4] or the Merkel-Raute hand gesture of German Chancellor Angela Merkel. [5] [6] It can also refer to the clothes of a certain subculture. [7]

Some trademark signatures may have started as in-jokes, but have then come to have been recognised by a wider audience.

Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognise them. [8]

The term "trademark look" (or anything similar) is not used in trademark law and a trademark look is not necessarily trademark-protected in itself.

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  1. "10 Celebrities Without Their Trademark Looks" retrieved 15 January 2014
  2. CNN Sports Illustrated "Trademark Looks, Moves in the NFL" retrieved 15 January 2014
  3. The Telegraph "Signature looks: 12 of the best" retrieved 15 January 2014
  4. "Barack Obama's Trademark Suit Has Everyone Talking" retrieved 15 January 2014
  5. "Wahlkampf mit der "Merkel-Raute"". Deutsche Welle (in German). 5 September 2013. Retrieved 8 September 2013.
  6. "'Merkel diamond' takes centre stage in German election campaign". The Guardian . 3 September 2013. Retrieved 8 September 2013.
  7. "Teddy Girls". History is made at night. 31 December 2008. Retrieved 25 August 2013.
  8. E Online "Zooey Deschanel Ditches Trademark Bangs, Looks Unrecognizable" retrieved 15 January 2014