Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
Snickers is a brand of chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars, Inc.. The annual global sales of Snickers is over $380 million, and it is the most popular and bestselling candy bar in the world.
Mr. Peanut is the advertising logo and mascot of Planters, an American snack-food company owned by Hormel. He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman, with a top hat, monocle, white gloves, spats, and cane. He is reported of British heritage and has the proper name of Bartholomew Richard Fitzgerald-Smythe.
Adriana Lima is a Brazilian model. She was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel for Maybelline cosmetics since 2003, and for her Super Bowl and Kia Motors commercials. At age 15, Lima won Ford's "Supermodel of Brazil" competition, and took second place the following year in the Ford "Supermodel of the World" competition before signing with Elite Model Management in New York City.
Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. The name was chosen by a popularity contest.
GoDaddy Inc. is an American publicly traded Internet domain registry, domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware. As of 2023, GoDaddy is the world's fifth largest web host by market share, with over 62 million registered domains. The company has around 21 million customers and over 6,900 employees worldwide.
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
Esurance Insurance Services, Inc. is an American insurance company. It sells auto, home, motorcycle, and renters insurance direct to consumers online and by phone. Founded in 1999, the company was acquired by Allstate in 2011.
Samuel David Bayer is an American visual artist, cinematographer, and commercial, music video and film director. Bayer was born in Syracuse, New York. He graduated from New York City's School of Visual Arts in 1987 with a degree in Fine Arts. He relocated to Los Angeles in 1991, where he continues to live and work.
The Puppy Bowl is an annual television program on Animal Planet that mimics an American football game similar to the Super Bowl, using puppies. Shown each year on Super Bowl Sunday, the show consists of footage of a batch of puppies at play inside a model stadium, with commentary on their actions. The first Puppy Bowl was shown on February 6, 2005, opposite to Super Bowl XXXIX. The puppies featured in the Puppy Bowl are from shelters. The program is designed to raise awareness about adopting pets from shelters and rescuing abandoned animals.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale of focus groups based in McLean, Virginia, the newspaper headquarters and one site(s) around the country.
Smell Like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even for male household members.
Bryan Buckley is an American filmmaker, screenwriter, producer, and two-time Academy Award nominated director. His successful career has led to him being dubbed the "King of the Super Bowl".
Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against 7-Up.
Super Bowl XXXIV featured 14 advertisements from 14 different dot-com companies, each of which paid an average of $2.2 million per spot. In addition, five companies that were founded before the dot-com bubble also ran tech-related ads, and 2 before game ads, for a total of 21 different dot-com ads. These ads amounted to nearly 20 percent of the 61 spots available, and $44 million in advertising. In addition to ads which ran during the game, several companies also purchased pre-game ads, most of which are lesser known. All of the publicly held companies which advertised saw their stocks slump after the game as the dot-com bubble began to rapidly deflate.
Dr. Squatch is an American personal care brand that focuses on products marketed specifically towards men. The company was founded in 2013 in San Diego, and is now based in Los Angeles. Originally producing bar soap, the company has since added items like toothpaste and deodorant to its offerings. Its products are marketed as being “all-natural”.
