This article includes a list of general references, but it lacks sufficient corresponding inline citations .(February 2016) |
Agency | Wieden+Kennedy |
---|---|
Client | Chrysler |
Language | English |
Running time | 2:02 |
Product | |
Release date(s) | February 6, 2011 |
Starring | |
Country | United States |
"Born of Fire", also known as "Imported from Detroit", [3] is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown during a Super Bowl. It was created by Wieden + Kennedy and has been voted by the public and the media as one of the greatest commercials of all time.[ citation needed ]
The commercial tells the contemporary history of the city of Detroit, through the use of narrative (provided by Rockford, Michigan resident Kevin Yon [2] ) and crisp images, while juxtaposing both grim and beautiful images of the city and its multi-racial population with the portrayed luxury of the car. American rapper Eminem, who is from the Detroit area, drives the Chrysler 200 through the city to the Fox Theatre, passing by several neighborhoods and landmarks. Upon arriving, he walks inside the theater to the stage, where the Selected of God choir [1] is singing. Eminem then walks on the stage and says to the camera, "This is the Motor City, and this is what we do." An instrumental version of his song, "Lose Yourself", plays in the background throughout much of the ad, with the aforementioned choir providing additional source music.
Its airing is credited with revitalizing the image of Detroit, Chrysler, and the American automotive industry.[ citation needed ]
FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( KRY-slər), is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. Stellantis North America sells vehicles worldwide under the Chrysler, Dodge, Jeep, and Ram Trucks nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The division also distributes Alfa Romeo, Fiat, and Maserati vehicles in North America.
The Nain Rouge is a legendary creature of the Detroit, Michigan area whose appearance is said to presage misfortune for the white settlers of the area. There are no records that indicate the legend of the Nain Rouge existed prior to the 1880s.
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Metro Detroit is a major metropolitan area in the U.S. state of Michigan, consisting of the city of Detroit and over 200 municipalities in the surrounding area with its largest employer being Oakland County. There are varied definitions of the area, including the official statistical areas designated by the Office of Management and Budget, a federal agency of the United States.
Ford Field is a domed American football stadium located in Downtown Detroit. It primarily serves as the home of the Detroit Lions of the National Football League (NFL), the Michigan Panthers of the United Football League (UFL), the Mid-American Conference championship game, and the annual Quick Lane Bowl college football bowl game, state championship football games for the MHSAA, the MHSAA State Wrestling Championships, and the MCBA Marching Band State Finals, among other events. The regular seating capacity is approximately 65,000, though it is expandable up to 70,000 for football and 80,000 for basketball.
The Spirit of Detroit is a monument with a large bronze statue created by Marshall Fredericks and located at the Coleman A. Young Municipal Center on Woodward Avenue in Detroit, Michigan.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
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The Chrysler 200 is a mid-size sedan that was manufactured and marketed by Chrysler from model years 2011 to 2017 across two generations in four-door sedan and two-door convertible body styles.
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"So God Made a Farmer" was a speech given by radio broadcaster Paul Harvey at the 1978 Future Farmers of America convention. The speech was first published in 1986 in Harvey's syndicated column. The speech borrowed a few phrases from a 1975 article written by Harvey in the Gadsden Times, which was itself inspired by parts of a 1940 definition of a dirt farmer published in The Farmer-Stockman. The 1940 article was copied verbatim by Tex Smith in a letter to the editor in the Ellensburg Daily Record in 1949. The speech was given as an extension of the Genesis creation narrative referring to God's actions on the 8th day of creation. Harvey described the characteristics of a farmer in each phrase, ending them with the recurring "So God Made a Farmer".
Olivier François is a French business executive and the current CEO of Fiat and Abarth. He is global chief marketing officer for Stellantis, and a member of the company's Group Executive Council, a position he has held since September 2011. Due to his attention to creativity, he has been referred to as "Chrysler's Don Draper".
The Super Bowl LVI halftime show, officially known as the Pepsi Super Bowl LVI Halftime Show, was the halftime entertainment of Super Bowl LVI, which took place on February 13, 2022, at SoFi Stadium in Inglewood, California. The show was headlined by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, and included guest appearances by 50 Cent and Anderson .Paak. It was the first Super Bowl halftime show to be centered entirely around hip hop music, as well as the last halftime show to be sponsored by Pepsi, with Apple Music taking over the sponsorship beginning with Super Bowl LVII. The show was televised nationally in the U.S. by NBC.