Budweiser is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt.
Stella Artois is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries including the UK, Ireland, Canada and Australia, where it has a reduced ABV. Stella Artois is owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.
Terrier is a type of dog originally bred to hunt vermin. A terrier is a dog of any one of many breeds or landraces of the terrier type, which are typically small, wiry, game, and fearless. There are five different groups of terrier, with each group having different shapes and sizes.
The Staffordshire Bull Terrier, also called the Staffy or Stafford, is a purebred dog of small to medium size in the terrier group that originated in the northern parts of Birmingham and in the Black Country of Staffordshire, for which it is named. They descended from 19th-century bull terriers that were developed by crossing bulldogs with various terriers to create a generic type of dog generally known as bull and terriers. Staffords share the same ancestry with the modern Bull Terrier, although the two breeds developed along independent lines, and do not resemble each other. Modern Staffords more closely resemble the old type of bull terrier, and were first recognised as a purebred dog breed by The Kennel Club of Great Britain in 1935.
Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV, now the world's largest brewing company, which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
Morris the Cat is the advertising mascot for 9Lives brand cat food, appearing on its packaging and in many of its television commercials since the 1970s.
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors of Chicago, Illinois. It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA.
The Bull Terrier is a breed of dog in the terrier family. There is also a miniature version of this breed which is officially known as the Miniature Bull Terrier. This breed originates in 19th century England. Bull Terriers are most recognised by their unique head features. The Bull Terrier was originally bred for vermin control and bloodsports.
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
The Budweiser Frogs are three lifelike puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. Adweek called it one of the "most iconic alcohol campaigns in advertising history". The first Budweiser Frogs commercial was created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis. The commercial was directed by Gore Verbinski, who would later direct the first three Pirates of the Caribbean films.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries.
Spud is a common nickname for the potato.
August Adolphus Busch IV is an American businessman and former CEO of Anheuser-Busch. He was the last of the family to control the company, which was purchased in a hostile takeover in 2008 by InBev. Busch IV was known for his marketing leadership, where his history as head of the Anheuser-Busch marketing department garnered ten straight USA Today Super Bowl Ad Meter awards, as well as awards at Cannes and the Grand Clio. He also served as a director of shipping giant FedEx. Busch has been involved in a number of legal incidents during his lifetime.
Alex the Dog was the advertising mascot for Stroh's beer in the 1980s and precursor to Budweiser's Spuds MacKenzie. At the peak of his career, Alex appeared in parades, on Good Morning America, and the Today show. He even inspired a series of toys, posters, cologne, shampoo and hand lotion. Hip-hop artist Tone Loc referenced Alex the Dog in his song "Funky Cold Medina".
Vinny Warren is an Irish-born American advertising creative director, most notable for his iconic "Whassup?" campaign for Budweiser (Anheuser-Busch). Warren was inducted into the Clio Awards Hall of Fame in 2006. He is based in Chicago, Illinois.
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a US-Belgian-Brazilian multinational drink and brewing company based in Leuven, Belgium and is the largest brewer in the world. In 2023, the company was ranked 72nd in the Forbes Global 2000. Additionally, AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, and others. It has approximately 630 beer brands in 150 countries.
Michael J. Roarty was an American marketing executive for the Anheuser-Busch brewing company. He has been widely credited with turning Anheuser-Busch and its products, including Budweiser, into globally recognized brands through advertising. Roarty created the advertising slogans "This Bud's for you" for Budweiser and "Weekends were made for Michelob." He also oversaw the creation of the Bud Light ad campaign featuring Spuds McKenzie during the late 1980s.
"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times. It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
