Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in St. Louis, Missouri.[2][3][4][5] It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
In January 2018, Energizer announced it was purchasing the global battery and lighting division from Spectrum Brands, which includes the Ray-O-Vac and Varta brands, for $2 billion in cash.[6] This acquisition was finalized in January 2019 after a lengthy regulatory approval process. In November 2018, Energizer also purchased the global auto care division from Spectrum Brands (which include Armor All, STP, and A/C Pro) for $1.25 billion in cash and stock.
The company has its foundation in the Eveready Battery Company, which in 1980 changed the name of its Eveready Alkaline Power Cell to Energizer. In 1986, corporate parent Union Carbide sold Eveready Battery to Ralston Purina. In 2000, Ralston spun off Eveready, and the company was listed on the New York Stock Exchange as Energizer Holdings, Inc.
In 2003 under the leadership of then chief executive officer J. Patrick Mulcahy, Energizer Holdings started expanding into the personal care product sector by buying personal care and razor brand Schick and razor brand Wilkinson Sword from Pfizer.
In 2005, after Hurricane Katrina, Energizer worked with the Red Cross to donate flashlights, batteries, razors, and funds to help Hurricane Katrina relief workers and victims.[7] On November 3, 2005, Energizer Holdings Inc. said that higher sales of its Schick razors and blades partially offset lower sales of its batteries in North America. On a constant-currency basis, sales at Energizer rose 4 percent in its fourth quarter.[8]
In October 2007, the company acquired Playtex Products, Inc. for $1.9 billion. The purchase included sunscreen brand Hawaiian Tropic, which Playtex had bought a few months earlier, and Sun Pharmaceuticals Corp., which manufactures the Banana Boat sunscreen products.[9]
In 2010, the company released a new "Energizer Advanced Lithium" line as their top-performing product series.[12]
In October 2010, Energizer announced it was the winning bidder for the privately held American Safety Razor in a bankruptcy court auction.[13]
On October 19, 2012, Energizer Holdings said it was withdrawing 23 varieties of its Banana Boat brand of UltraMist spray-on sunscreen lotion from stores due to the risk of it igniting when exposed to fire.[14]
On July 31, 2013, Energizer bought the Stayfree, Carefree, and o.b. brands from Johnson & Johnson for $185 million. The purchase was only for the brands in North America – Johnson & Johnson continues to own the brands in all other regions of the world.[15]
On April 30, 2014, Energizer announced that by September 2015, it would separate its two lines of business into two publicly traded companies. With revenue of $1.9 billion in the latest fiscal year, the household business would have Energizer chairman J. Patrick Mulcahy as its chairman and unit chief Alan Hoskins as CEO. It would sell batteries, flashlights, and lamps. The personal care company, whose revenue was $2.6 billion, would have Energizer CEO Ward Klein serving as chairman and current unit head David Hatfield as CEO, and would sell feminine products from Playtex, Carefree, o.b. and Stayfree; shaving products from Schick, Edge, Skintimate and Wilkinson Sword; and suntan products from Hawaiian Tropic and Banana Boat.[16][17]
In 2016, Energizer acquired HandStands Holding Corporation, a leading designer and marketer of automotive fragrance and appearance products. 2018 Energizer expanded its auto care portfolio with the Nu Finish auto appearance brands.[18]
In January 2018, Energizer announced it was purchasing the global battery and lighting division from Spectrum Brands, which includes the Ray-O-Vac and Varta consumer batteries brands, for $2 billion in cash.[6] This acquisition was finalized in January 2019. However, in May of the same year, the EU antitrust authorities ordered the household battery production of the Varta brand to be let go. Varta quickly bought this to reunite the brand, though Energizer still holds the VARTA brand for the Latin America and Asia Pacific markets.[19][20]
Operations
As of 2021[update], Energizer has six operational facilities in the United States. It also has a manufacturing facility in Singapore since 1946, supplying the Asia and Oceania markets.[21] Singapore is home to Energizer's largest international plant, which is also the only Energizer facility outside the United States capable of producing alkaline and lithium batteries.[22]
Eveready Battery Company, Inc. is an American manufacturer of electric battery brands Eveready and Energizer, owned by Energizer Holdings. Its headquarters are located in St. Louis, Missouri.
EvereadyEverready, or Ever Ready may refer to:
Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's Friskies division to form Nestlé Purina PetCare Company.
S. C. Johnson & Son, Inc. is an American multinational corporation, privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Johnson employed approximately 13,000 people and had estimated sales of $10 billion.
The AAA battery is a standard size of dry cell battery. One or more AAA batteries are commonly used in low-drain portable electronic devices. A zinc–carbon battery in this size is designated by IEC as R03, by ANSI C18.1 as 24, by old JIS standard as UM-4, and by other manufacturer and national standard designations that vary depending on the cell chemistry. The size was first introduced by The American Ever Ready Company in 1911. They're called #7 batteries in China, the name originating from the Burgess Battery Company designating his AAA batteries "Number 7".
An electric shaver is a razor with an electrically powered rotating or oscillating blade. The electric shaver usually does not require the use of shaving cream, soap, or water. The razor may be powered by a small DC motor, which is either powered by batteries or mains electricity. Many modern ones are powered using rechargeable batteries. Alternatively, an electro-mechanical oscillator driven by an AC-energized solenoid may be used. Some very early mechanical shavers had no electric motor and had to be powered by hand, for example by pulling a cord to drive a flywheel.
Wilkinson Sword is a formerly British brand for razors and other personal care products sold in Europe, owned by the US company Edgewell Personal Care. The company was founded as a manufacturer of guns made in Shotley Bridge in County Durham, by Henry Nock in London in 1772.
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
Hawaiian Tropic is an American brand of suntan lotion that was founded by Ron Rice in 1969. Hawaiian Tropic became the largest private manufacturer of sun care products in the United States. The company was acquired by Playtex Products, Inc. in May 2007. With Hawaiian Tropic and Playtex's Banana Boat brand, Playtex became the largest manufacturer of sun care products in the Western Hemisphere. Shortly after purchasing Hawaiian Tropic, Playtex Products was purchased by Energizer Holdings Inc. in a deal valued at $1.9 billion.
VARTA AG is a German company manufacturing batteries for global automotive, industrial, and consumer markets.
Eveready Industries India Ltd. (EIIL) is an Indian company that manufactures and markets batteries and lighting products. The Eveready brand has been present in India since 1905. It also manufactures photogravure plates, castings, carbon electrodes and related products.
Schick is an American brand of personal care products and safety razors which was founded in 1926 by Jacob Schick. It is currently owned by Edgewell Personal Care.
Eveready East Africa is a Kenyan manufacturer and marketer of battery brands. It is headquartered in Nairobi, while maintaining a plant in Nakuru, Kenya.
The British Ever Ready Electrical Company (BEREC) was a British electrical firm formed in 1906 as the export branch of the American Eveready Battery Company. In 1914 it became independent of its American parent company.
The National Carbon Company was founded in 1886 by the former Brush Electric Company executive W. H. Lawrence, in association with Myron T. Herrick, James Parmelee, and Webb Hayes, son of U.S. President Rutherford B. Hayes, in Cleveland, Ohio. In 1890, National Carbon merged with Thomson-Houston, Standard Carbon, and Faraday Carbon.
Spectrum Brands Holdings, Inc. is an American diversified company headquartered in Middleton, Wisconsin. It was established in 2005 as the successor to Rayovac Corporation. It is one of the Fortune 500 companies, and among the largest of its kind.
Edge is an American brand of shaving gel manufactured by Edgewell Personal Care. The line includes Sensitive Skin, Extra Moisturizing, Extra Protection, Ultra Sensitive, Clean and Refreshing, and Soothing Aloe.
Harry's is an American company that manufactures and sells shaving equipment and men's personal care products via online and retail channels. The company is known for their subscription service where customers receive new razor blades, shaving cream, and other grooming products by mail. Harry's is based in New York.
American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. It is unrelated to the Gillette company which also used the name 'American Safety Razor Company' in 1901 until 1904 before it was renamed for its founder, King C. Gillette.
The Edgewell Personal Care Company is an American multinational consumer products company headquartered in Shelton, Connecticut. It was formed in 2015 following the corporate spin-off from Energizer Holdings. Edgewell Personal Care was formed by the renaming of the original Energizer Holdings; Energizer's battery business was then spun-off as Energizer Household Products and then renamed Energizer Holdings.
↑ "Energizer Asia". energizer.asia. Energizer. Retrieved 3 October 2021. Our Singapore manufacturing plant in Jurong is the largest Energizer plant outside of the United States, producing Alkaline and Lithium AA and AAA batteries.
External links
Wikisource has original works on the topic: Energizer
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
US$3.0215 billion (Fiscal Year Ended September 30, 2021) [1] 
US$5.007 billion (Fiscal Year Ended September 30, 2021) [1] 
