Product type | Personal care |
---|---|
Owner | Edgewell Personal Care |
Country | United States |
Introduced | 1926Jacob Schick | (as Magazine Repeating Razor Company) by
Related brands | Wilkinson Sword |
Markets | 20 countries |
Previous owners | Patrick Frawley (1955–1970) Warner–Lambert (1970–2000) Pfizer (2000–2003) Energizer Holdings (2003–2015) Edgewell Personal Care (Since 2015) |
Tagline | "Free your skin" |
Website | shaving |
Schick is an American brand of personal care products and safety razors which was founded in 1926 by Jacob Schick. It is currently owned by Edgewell Personal Care.
In the 2000s, Schick was second in sales to Gillette globally and was the top-selling brand of safety razors and blades in Japan. [1] The Schick brand name is used in North America, Australia, Asia and Russia. In Europe, Edgewell sells the same items under the Wilkinson Sword brand name.
Schick also markets shaving gels.
Schick was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company. [2] In the same year, Schick introduced its highly successful single-blade safety razor system, which stored twenty blades in a steel injector. [3] Jacob Schick sold the company in 1928 and founded another company bearing his name, in order to market his newly invented electric shavers.
Patrick Frawley purchased controlling shares in Schick in 1955 [4] and held onto the company until 1970, when the company became a division of Warner–Lambert. [5] In February 2000, Pfizer bought Warner—Lambert along with all of its subsidiary companies. [6]
Schick was purchased by Energizer in 2003 from Pfizer. On July 1, 2015, Energizer split into two companies and Schick is now a subsidiary of Edgewell Personal Care. [7] [8]
Shaving is the removal of hair, by using a razor or any other kind of bladed implement, to slice it down—to the level of the skin or otherwise. Shaving is most commonly practiced by men to remove their facial hair and by women to remove their leg and underarm hair. A man is called clean-shaven if he has had his beard entirely removed.
King Camp Gillette was an American businessman who invented a bestselling safety razor. Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold cheaply to increase the market for blades. However, Gillette Safety Razor Company adopted the business model from its competitors.
A razor is a bladed tool primarily used in the removal of body hair through the act of shaving. Kinds of razors include straight razors, safety razors, disposable razors, and electric razors.
A safety razor is a shaving implement with a protective device positioned between the edge of the blade and the skin. The initial purpose of these protective devices was to reduce the level of skill needed for injury-free shaving, thereby reducing the reliance on professional barbers.
Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in St. Louis, Missouri. It produces batteries under the Energizer, Ray-O-Vac, Varta, and Eveready brand names and formerly owned several personal care businesses until it separated that side of the business into a new company called Edgewell Personal Care in 2015.
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.
An electric shaver is a razor with an electrically powered rotating or oscillating blade. The electric shaver usually does not require the use of shaving cream, soap, or water. The razor may be powered by a small DC motor, which is either powered by batteries or mains electricity. Many modern ones are powered using rechargeable batteries. Alternatively, an electro-mechanical oscillator driven by an AC-energized solenoid may be used. Some very early mechanical shavers had no electric motor and had to be powered by hand, for example by pulling a cord to drive a flywheel.
Wilkinson Sword is a formerly British brand for razors and other personal care products sold in Europe, owned by the US company Edgewell Personal Care. The company was founded as a manufacturer of guns made in Shotley Bridge in County Durham, by Henry Nock in London in 1772.
A straight razor is a razor with a blade that can fold into its handle. They are also called open razors and cut-throat razors. The predecessors of the modern straight razors include bronze razors, with cutting edges and fixed handles, produced by craftsmen from Ancient Egypt during the New Kingdom. Solid gold and copper razors were also found in Ancient Egyptian tombs dating back to the 4th millennium BC.
DOVO Solingen, DOVO Steelware, or simply DOVO, is an independent German company, based in Solingen. They are a manufacturer of scissors, shaving equipment such as straight razors and safety razors, as well as manicure tools. DOVO was founded in 1906. The name derives from the last names of the original founders Carl Dorp + Carl Arthur Voos. Starting from 1950s onwards DOVO has acquired multiple companies like Tennis (1952), Bismarck (1957), "Ankerflagge" (1957), "Teufelskerle" (1968). "Kronpunkt" (1969), Fontana (1970), Heups & Hermes company (1973)
Société Bic S.A., commonly called Bic and stylized as BiC, is a French manufacturing corporation based in Clichy, Hauts-de-Seine. It sells a world-leading brand of lighters and pens since its founding by Marcel Bich (1914–1994) in 1945, and a competitive amount of shaving goods. For several years, it sponsored Formula One and bicycle racers.
Rolls Razor Limited was a British company known first for its manufacture of a sophisticated safety-razor and later, under new ownership, an "affordable" twin-tub washing machine.
Quattro is Italian for the number four.
Eveready East Africa is a Kenyan manufacturer and marketer of battery brands. It is headquartered in Nairobi, while maintaining a plant in Nakuru, Kenya.
Barbasol is an American brand of shaving cream, aftershave, and disposable razors created by MIT Professor Frank Shields in 1919 in Indianapolis. It is currently owned by Perio, Inc.
Edge is an American brand of shaving gel manufactured by Edgewell Personal Care. The line includes Sensitive Skin, Extra Moisturizing, Extra Protection, Ultra Sensitive, Clean and Refreshing, and Soothing Aloe.
Harry's is an American company that manufactures and sells shaving equipment and men's personal care products via online and retail channels. The company is known for their subscription service where customers receive new razor blades, shaving cream, and other grooming products by mail. Harry's is based in New York.
American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. It is unrelated to the Gillette company which also used the name 'American Safety Razor Company' in 1901 until 1904 before it was renamed for its founder, King C. Gillette.
Treet Corporation is a Pakistani conglomerate operating under a diversified business portfolio. It encompasses several listed and public companies as subsidiaries or associated entities. Its product lineup encompasses precision-engineered blades and razors, metal components, corrugated boxes for shipping and storage, energy-efficient batteries, high-quality soaps, and advanced health solutions.. It is based in Lahore, Pakistan.
Patrick Joseph Frawley, Jr. (1923–1998) was a Nicaraguan-American business magnate whose portfolio included Paper Mate, Schick, and Technicolor, Inc. A devout Catholic, he was a leading American conservative figure from the late 1950s onward. He became involved in publishing and film production from the late 1960s.