This article is about the financial services company. For electronic trading, see Electronic trading platform. For East Trade Street in Charlotte, North Carolina, see Trade Street.
E-Trade logo from February 3, 2008 to December 31, 2021.
In 1982, William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California, with $15,000 in capital. In 1991, Porter and Newcomb founded E-Trade Securities, Inc., with several hundred thousand dollars of startup capital from TradePlus. E-Trade offered its trading services via America Online and Compuserve. In 1994, its revenues neared $11 million, up from $850,000 in 1992.[2]
By June 30, 1996, the company had 73,000 accounts and processed 8,000 daily trades, with quarterly revenue of $15 million.[3]
In May 2001, the company acquired Web Street Securities for $45 million in stock.[8][9]
In January 2004, Toronto-Dominion Bank held talks to merge its TD Waterhouse discount brokerage with E-Trade, but the two sides still needed to agree on control of the merged entity.[10] TD Waterhouse instead merged with Ameritrade to form TD Ameritrade.[11] After the merger, E-Trade continued talks to merge with TD Ameritrade, but the two sides could not agree on price and governance rights.[12]
2001 MetroCard advertisement for DLJdirect (later known as Harrisdirect prior to acquisition by E-Trade)
In August 2005, the company acquired Harrisdirect (known under previous owners as DLJdirect and CSFBdirect) from Bank of Montreal. Two months later, E-Trade acquired Brown & Company (aka BrownCo) from JPMorgan Chase for $1.6 billion in cash.[13]
In July 2007, E-Trade Australia, which was a separately operated company owned by 6% of the company, was purchased by ANZ Bank for $432 million.[14]
In November 2007, the company revoked the brand name license from SBI E-Trade Securities in Japan.[18]
In March 2008, E-Trade named Donald Layton, formerly JPMorgan Chase vice chairman, its new CEO. Layton had joined E-Trade's board of directors in November 2007, at the same time as the Citadel LLC deal.[19][20]
In September 2008, the company sold its Canadian division to Scotiabank for CA$444 million.[21][22]
In December 2009, Robert Druskin, a former chief operating officer of Citigroup, was named interim CEO and chairman.[23]
On March 22, 2010, Steven Freiberg was named CEO. Freiberg was the former co-CEO of Citigroup's global consumer group and the former head of its credit card unit.[24]
On January 17, 2013, Paul T. Idzik was appointed CEO. Idzik had previously been group chief executive of DTZ and also served ten years at Barclays bank.[25]
On September 12, 2016, E-Trade acquired OptionsHouse for $725 million, and later that month, Karl A. Roessner, E-Trade's general counsel since 2009, was appointed CEO.[26]
On October 19, 2017, E*TRADE acquired RIA custodial services company Trust Company of America.[27]
On August 14, 2019, Michael Pizzi was appointed CEO.[28]
On December 9, 2019, E-Trade acquired student loan benefits provider Gradifi.[29][30]
In October 2020, the company was acquired by Morgan Stanley.[31][32] E-Trade offers services to people who can and want to invest but do not have sufficient assets to outsource their wealth management. E-Trade has over five million clients with total assets of US$360 billion. Morgan Stanley hopes this will attract new clients who will eventually be able to take Morgan Stanley's services any further; it will gain better access to electronic trading platforms.[33]
Morgan Stanley is an American multinational investment bank and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in 41 countries and more than 75,000 employees, the firm's clients include corporations, governments, institutions, and individuals. Morgan Stanley ranked No. 61 in the 2023 Fortune 500 list of the largest United States corporations by total revenue and in the same year ranked #30 in Forbes Global 2000.
Toronto-Dominion Bank, doing business as TD Bank Group, is a Canadian multinational banking and financial services corporation headquartered in Toronto, Ontario. The bank was created on February 1, 1955, through the merger of the Bank of Toronto and The Dominion Bank, which were founded in 1855 and 1869, respectively. It is one of two Big Five banks of Canada founded in Toronto, the other being the Canadian Imperial Bank of Commerce. The TD Bank SWIFT code is TDOMCATTTOR and the TD institution number is 004.
TD Waterhouse Canada Inc. is a Canadian financial services corporation headquartered in Toronto, Ontario. It is a wholly owned subsidiary of Toronto-Dominion Bank. The company does business through several divisions, namely TD Direct Investing, TD Wealth Financial Planning, and TD Wealth Private Investment Advice. The TD Waterhouse brand was also formerly used for TD's American and British brokerages.
TD Bank, N.A. is an American national bank and the United States subsidiary of the multinational TD Bank Group. It operates primarily across the East Coast, in 15 U.S. states and Washington, D.C. TD Bank is the seventh-largest U.S. bank by deposits and the 11th largest bank in the United States by total assets, resulting from a series of several mergers and acquisitions. TD Bank, N.A. is headquartered in Cherry Hill, New Jersey, a proximal suburb eight miles outside Philadelphia. TD Bank is a federally chartered bank, thus its trading name bears "N.A." letters.
Morgan Stanley Wealth Management is an American multinational financial services corporation specializing in retail brokerage. It is the wealth & asset management division of Morgan Stanley. On January 13, 2009, Morgan Stanley and Citigroup announced that Citigroup would sell 51% of Smith Barney to Morgan Stanley, creating Morgan Stanley Smith Barney, which was formerly a division of Citi Global Wealth Management. The combined brokerage house has 17,646 financial advisors and manages $2 trillion in client assets. Clients range from individual investors to small- and mid-sized businesses, as well as large corporations, non-profit organizations and family foundations.
Big Five is the name colloquially given to the five largest banks that dominate the banking industry of Canada: Bank of Montreal (BMO), Scotiabank, Canadian Imperial Bank of Commerce (CIBC), Royal Bank of Canada (RBC), and Toronto-Dominion Bank (TD).
Blackstone Inc. is an American alternative investment management company based in New York City. Blackstone's private equity business has been one of the largest investors in leveraged buyouts in the last three decades, while its real estate business has actively acquired commercial real estate. Blackstone is also active in credit, infrastructure, hedge funds, insurance, secondaries, and growth equity. As of June 2023, the company's total assets under management were approximately US$1trillion, making it the largest alternative investment firm globally.
The Charles Schwab Corporation is an American multinational financial services company. It offers banking, commercial banking, investing and related services including consulting, and wealth management advisory services to both retail and institutional clients. It has over 380 branches, primarily in financial centers in the United States and the United Kingdom. It ranks tenth on the list of largest banks in the United States by assets. As of December 31, 2023, it had $8.5 trillion in client assets, 34.8 million active brokerage accounts, 5.2 million corporate retirement plan participants, and 1.8 million banking accounts. It also offers a donor advised fund for clients seeking to donate securities. It was founded in San Francisco, California, and is headquartered in Westlake, Texas.
Thinkorswim is an electronic trading platform owned by Charles Schwab Corporation used to trade financial assets. It is geared for self-directed stock, options and futures traders.
TD Cowen, is an American multinational investment bank and financial services division of TD Securities that operates through two business segments: a broker-dealer and an investment management division. The company's broker-dealer division offers investment banking services, equity and credit research, sales and trading, global prime brokerage, outsourced trading, global clearing and commission management services. Cowen's investment management segment offers actively managed alternative investment products. Founded in 1918, the firm is headquartered in New York and has offices worldwide. Cowen claims it is known for successfully identifying emerging industries early on, especially the emerging cannabis industry.
Scottrade was a stockbroker and electronic trading platform that operated via mobile, on the web, and at branches. In September 2017, the company was acquired by TD Ameritrade and TD Bank Group, and all Scottrade brokerage accounts were automatically transitioned and converted to TD Ameritrade accounts; the checking and savings accounts that were offered through Scottrade Bank were folded into TD Bank, N.A., the American subsidiary of TD Bank Group.
Total System Services, Inc., is an American financial technology company headquartered in Columbus, Georgia. In 2019, TSYS was merged into Global Payments Inc. TSYS is the largest third-party payment processor for issuing banks in North America, with a 40% market share, and one of the largest in Europe. It provides payment processing services, merchant services and related payment services. It also provides reloadable prepaid debit cards and payroll cards, and demand deposit accounts to the underbanked.
TD Ameritrade is a stockbroker that offers an electronic trading platform for the trade of financial assets including common stocks, preferred stocks, futures contracts, exchange-traded funds, forex, options, mutual funds, fixed income investments, margin lending, and cash management services. The company receives revenue from interest income on margin balances, commissions for order execution, and payment for order flow.
Joseph Hugh Moglia is an American businessman and former football coach. He served as head football coach at Coastal Carolina University from 2012 to 2016 and again in 2018 after spending the 2017 season on medical leave. During his tenure, the Coastal Carolina Chanticleers transitioned from the NCAA Division I Football Championship Subdivision (FCS) to the NCAA Division I Football Bowl Subdivision (FBS). In six seasons, Coastal Carolina compiled a record of 56–22.
Rodger O. Riney is an American billionaire and the founder of Scottrade, a stockbrokerage that was acquired by TD Ameritrade in 2017.
Teledyne FLIR LLC, formerly FLIR Systems Inc,, a subsidiary of Teledyne Technologies, specializes in the design and production of thermal imaging cameras and sensors. Its main customers are governments and in 2020, approximately 31% of its revenues were from the federal government of the United States and its agencies.
Wells Fargo & Company is an American multinational financial services company with a significant global presence. The company operates in 35 countries and serves over 70 million customers worldwide. It is a systemically important financial institution according to the Financial Stability Board, and is considered one of the "Big Four Banks" in the United States, alongside JPMorgan Chase, Bank of America, and Citigroup.
Thomas Stuart Ricketts is the Chairman of the Chicago Cubs, and the Chairman, co-founder and former CEO of Incapital LLC, a firm that provides securities firms and individual investors more efficient access to corporate bonds. Together with his sister Laura and brothers Pete and Todd, the Ricketts siblings serve as the board of directors for the Cubs. He is the son of TD Ameritrade Holding Corporation founder J. Joseph Ricketts. Joe Ricketts has a net worth of US$2.3 billion as of 2018 according to Forbes.
Digital Insight was a provider of online banking software to banks and credit unions. It also designed FinanceWorks, a product that allowed customers to manage their finances. In 2014, the company was acquired by and folded into NCR Corporation.
Global Payments Inc. is an American multinational financial technology company that provides payment technology and services to merchants, issuers and consumers. In June 2021, the company was named to the Fortune 500. The company processes payments made through credit cards, debit cards, and digital and contactless payments.
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