![]() Logo since January 1, 2022 | |
Company type | Subsidiary |
---|---|
Nasdaq: ETFC | |
Industry | Financial services |
Founded | 1982Palo Alto, California, U.S. | , in
Founders | |
Headquarters | Arlington, Virginia, U.S. [1] |
Key people | Rodger Lawson (chairman) Mike Pizzi (CEO) |
Services | |
Parent | Morgan Stanley |
Website | etrade |
E*TRADE [2] is an investment brokerage and electronic trading platform that operates as a subsidiary of Morgan Stanley.
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In 1982, physicist William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California, with $15,000 in capital. In 1983, it launched its first trade via a Compuserve network. In 1992, Porter and Newcomb founded E-Trade and made electronic trading available to individual investors. [3]
On August 16, 1996, the company became a public company via an initial public offering. [4] The company figured prominently in the dot-com boom, as both a way to speculate in internet stocks and an internet stock itself.
In October 2020, the company was acquired by Morgan Stanley. [5] [6] [7]
In November 2007, Mitch Caplan resigned as CEO and Citadel LLC received a seat on the board of directors of the company after Citadel invested $2.5 billion in the company to bolster its finances after it suffered losses due to the bursting of the 2000s United States housing bubble. [8] [9] [10]
In March 2008, E-Trade named Donald Layton, formerly JPMorgan Chase vice chairman, its new CEO. Layton had joined E-Trade's board of directors in November 2007, at the same time as the Citadel LLC deal. [11] [12] [13]
In December 2009, Robert Druskin, a former chief operating officer of Citigroup, was named interim CEO and chairman. [14]
On March 22, 2010, Steven Freiberg was named CEO. Freiberg was the former co-CEO of Citigroup's global consumer group and the former head of its credit card unit. [15] [16]
On January 17, 2013, Paul T. Idzik was appointed CEO. Idzik had previously been group chief executive of DTZ and also served ten years at Barclays bank. [17]
In September 2016, Karl A. Roessner, E-Trade's general counsel since 2009, was appointed CEO. [18]
On August 14, 2019, Michael Pizzi was appointed CEO. [19]
Date | Acquisition / Divestiture | Company | Ref(s). |
---|---|---|---|
January 2000 | Acquisition | Telebanc | [20] [21] [22] |
May 2001 | Acquisition | Web Street Securities | [23] [24] [25] |
August 2005 | Acquisition | Harrisdirect | [26] [27] [28] |
October 2005 | Acquisition | Brown & Company | [29] [30] [31] |
July 2007 | Divestiture | Australian division | [32] [33] [34] [35] |
September 2008 | Divestiture | Canadian division | [36] [37] |
September 2016 | Acquisition | OptionsHouse | [18] [38] [39] |
April 2018 | Acquisition | Trust Company of America | [40] |
December 2019 | Acquisition | Gradifi | [41] [42] |