E-Trade

Last updated
E*TRADE from Morgan Stanley
Company type Subsidiary
Nasdaq: ETFC
Industry Financial services
Founded1982;42 years ago (1982)
Palo Alto, California, U.S.
Founders
Headquarters Arlington, Virginia, U.S. [1]
Key people
Rodger Lawson, Chairman
Mike Pizzi, CEO
Services
Parent Morgan Stanley
Website etrade.com
E-Trade Financial Center, San Francisco Etrade financial center market st san francisco.jpg
E-Trade Financial Center, San Francisco

E*TRADE from Morgan Stanley [2] , a subsidiary of Morgan Stanley, offers an electronic trading platform to trade financial assets.

Contents

History

E-Trade logo from February 3, 2008 to December 31, 2021. ETrade.svg
E-Trade logo from February 3, 2008 to December 31, 2021.

In 1982, physicist William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California, with $15,000 in capital. In 1983, it launched its first trade via a Compuserve network. In 1992, Porter and Newcomb founded E-Trade and made electronic trading available to individual investors. [3]

On August 16, 1996, the company became a public company via an initial public offering. [4]

In October 2020, the company was acquired by Morgan Stanley. [5] [6] [7]

Management history

In November 2007, Mitch Caplan resigned as CEO and Citadel LLC received a seat on the board of directors of the company after Citadel invested $2.5 billion in the company to bolster its finances after it suffered losses due to the bursting of the 2000s United States housing bubble. [8] [9] [10]

In March 2008, E-Trade named Donald Layton, formerly JPMorgan Chase vice chairman, its new CEO. Layton had joined E-Trade's board of directors in November 2007, at the same time as the Citadel LLC deal. [11] [12] [13]

In December 2009, Robert Druskin, a former chief operating officer of Citigroup, was named interim CEO and chairman. [14]

On March 22, 2010, Steven Freiberg was named CEO. Freiberg was the former co-CEO of Citigroup's global consumer group and the former head of its credit card unit. [15] [16]

On January 17, 2013, Paul T. Idzik was appointed CEO. Idzik had previously been group chief executive of DTZ and also served ten years at Barclays bank. [17]

In September 2016, Karl A. Roessner, E-Trade's general counsel since 2009, was appointed CEO. [18]

On August 14, 2019, Michael Pizzi was appointed CEO. [19]

Acquisitions and divestitures

DateAcquisition / DivestitureCompanyRef(s).
January 2000AcquisitionTelebanc [20] [21] [22]
May 2001AcquisitionWeb Street Securities [23] [24] [25]
August 2005AcquisitionHarrisdirect [26] [27] [28]
October 2005AcquisitionBrown & Company [29] [30] [31]
July 2007DivestureAustralian division [32] [33] [34] [35]
September 2008DivestitureCanadian division [36] [37]
September 2016AcquisitionOptionsHouse [18] [38] [39]
April 2018AcquisitionTrust Company of America [40]
December 2019AcquisitionGradifi [41] [42]

See also

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References

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  15. Ellis, Blake (March 22, 2010). "ETrade names former Citigroup exec as CEO". CNN .
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  17. "E*TRADE Financial Appoints Paul T. Idzik Chief Executive Officer" (Press release). E-Trade Financial. January 17, 2013 via Business Wire.
  18. 1 2 "E*TRADE Financial Corporation Announces Leadership Transition with Close of OptionsHouse Transaction" (Press release). E-Trade Financial. September 12, 2016 via Business Wire.
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  25. "E-TRADE TO BUY RIVAL BROKERAGE WEB STREET" . Ad Age . May 22, 2001.
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  41. "E*TRADE Bolsters Corporate Services Capabilities Through Purchase of Pioneering Student Loan Benefit Provider Gradifi" (Press release). E-Trade Financial. December 9, 2019 via Business Wire.
  42. Orlofsky, Steve (December 9, 2019). "E*Trade buys student loan provider Gradifi for $30 million". Reuters.

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