Avanza

Last updated
Avanza Bank Holding AB
Avanza
Company type Public
Nasdaq Stockholm:  AZA
ISIN SE0012454072
Industry Financial services
Founded1999;26 years ago (1999)
Founder Sven Hagströmer
Headquarters
Stockholm
,
Sweden
Area served
Sweden
Key people
Products Savings accounts, mortgage loans, insurance, pensions
Services Stockbroker, corporate finance
Owner
Number of employees
635 (2022)
Subsidiaries Avanza Fonder
Avanza Pension
Placera Media
Website avanza.se

Avanza Bank Holding AB is a Swedish online bank based in Stockholm, specializing in savings, investments and pensions. Avanza is the largest stockbroker in Sweden and on the Stockholm Stock Exchange, with 2,188,900 customers and a 7.9% share of the Swedish savings market as of August 2025. [1]

Contents

History

Avanza was founded in 1999 as HQ.se.

In 2001, HQ.se acquired Avanza changed its name to Avanza, which became the largest stockbroker in Sweden, with 80,000 active customers. [2]

In 2006, Avanza acquired stock magazine Börsveckan and launched Placera, a free online newspaper. Placera is focused on equities, funds and savings. The two are editorially independent and are grouped under Placera Media, a wholly owned subsidiary of Avanza. [3]

During the same year, another wholly owned subsidiary, fund manager Avanza Fonder, was launched, along with their first product Avanza Zero, a completely free-of-charge index fund tracking the OMX Stockholm 30 index.

In 2018, Avanza Fonder launched the cheapest global fund in the world, Avanza Global, with an annual management fee of 0.05%. [4]

In 2019, Avanza won the Swedish Quality Index’s award for the most satisfied savings customers in Sweden for the tenth consecutive year. [5]

As of 17 September 2025, Avanza offers digital trading in about 100 London Stock Exchange–listed companies, priced in pounds sterling with a £1 minimum commission, and plans GBP currency accounts so Private Banking and Pro clients can hold balances and avoid per-trade FX fees. Earlier in 2025 it added digital trading in Spain and Switzerland. [6] [7] [8]

References

  1. ↑ "Augusti: Månadsstatistik* | Avanza". investors.avanza.se (in Swedish). Retrieved 2025-09-17.
  2. ↑ "Avanza and HQ.SE Aktiespar form the largest Internet broker" (Press release). Cision. June 8, 2001.
  3. ↑ "Welcome to Placera". Avanza (in Swedish). Retrieved 2023-09-12.
  4. ↑ "Avanza launches the world's cheapest global fund" (Press release). Cision. August 24, 2018.
  5. ↑ "Avanza Bank Wins Banking Technology Award for Best Use of IT". GlobalFinTechSeries. 2019-12-19. Retrieved 2020-06-29.
  6. ↑ "Avanza lanserar aktiehandel på Londonbörsen | Avanza". investors.avanza.se (in Swedish). Retrieved 2025-09-17.
  7. ↑ Schibsted, Foto: Emma-Sofia Olsson / (2025-09-17). "Avanza lanserar digital handel på Londonbörsen". www.aftonbladet.se (in Swedish). Retrieved 2025-09-17.
  8. ↑ TT (2025-09-17). "Avanza lanserar digital handel på Londonbörsen". www.expressen.se (in Swedish). Retrieved 2025-09-17.
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