Axis Direct

Last updated

Axis Direct
Type Private
Industry Stockbroker
Financial services
Founded2011
Headquarters,
India
Key people
Mr. Pranav Haridasan, Managing Director & CEO
Mr. Jatin Sanghani, Compliance Officer
Hemant Patel, Chief Financial Officer
Ms. Soonu, Head Human Resource
ProductsEquity, Derivatives, Commodities, Mutual Fund, SIP, ETFs, Tax Savings, Fixed Income, IPO
Revenue5.62 billion (US$70 million)
Number of employees
2,100+
Parent Axis Bank
Website simplehai.axisdirect.in

Axis Direct is the flagship brand under Axis Securities Limited, a subsidiary of Axis Bank in India. Providing Demat and Trading services. Its main offices are in Mumbai. The company employs over 2,100 people.

Contents

History

In 2010, Axis Sales Limited acquired approvals/registrations from the regulatory authorities for brokering business on stock exchanges. With the inclusion of retail brokering, the company was renamed Axis Securities and Sales Limited and its brokering business was branded Axis Direct in January 2011. The company is the online brand of Axis Securities,a wholly owned subsidiary of Axis Bank. [1]

Products and services

Axis Direct provides a 3-in-1 Online Investment Account [2] which is a combination of Axis Bank Savings along with an Axis Direct trading and Demat account services:

The company had launched an online platform to buy and sell bonds and debentures in the secondary market called "YIELD" in March 2021. [1]

Mobile app

The Mobile App allows customers buy and sell, watch their portfolio, track live markets and trade on the go. Mobile voice-based trading, the first in India to provide a touch-free stock trading experience. [6]

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References

  1. 1 2 "Axis Direct launches Yield to make Investments in Bonds and Debentures hassles free". uniindia. 3 March 2021. Retrieved 5 May 2021.
  2. "Axis Securities launches 'Axis Direct Investment Kit'" . Retrieved 14 February 2017.
  3. "Axis Securities takes membership on MCX platform". 18 January 2018. Retrieved 22 January 2018.
  4. "Axis Securities takes membership of NCDEX". 5 December 2017. Retrieved 22 January 2018.
  5. "March of ideas: Brokering firms line up thematic play". 24 July 2018.
  6. Axis Direct official Review (22 February 2022). "Press the Mic and Trade Your Stock with Voice Commands from this App". IPOwala. Retrieved 1 June 2017.