The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. [1]
The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2] Shoppers are encouraged to taste both colas and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi. The results of the test leaned toward a consensus that Pepsi was preferred by more Americans. [3] The Pepsi Challenge has been featured in much of Pepsi's TV advertising. [4]
The challenge launched in 1975, as part of the ongoing Cola wars between Pepsi and The Coca-Cola Company. [5]
In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6] His research shows that tasters will generally prefer the sweeter of two beverages based on a single sip, even if they prefer a less sweet beverage over the course of an entire can. [7] Additionally, the challenge more often than not labeled the Pepsi cup with an "M" and the Coca-Cola cup with a "Q," suggesting letter preference may drive some of the results. [8] Donald M. Kendall of Pepsi promoted the Pepsi Challenge.
When the preference in blind tests is compared to tests wherein cups are labeled with arbitrary labels (e.g., S or L) or brand names, the ratings of preference change. [9] Scientific findings do support a perceptible difference between Coca-Cola and Pepsi, but not between Pepsi and RC Cola. [10]
In his book Bad Habits, humorist Dave Barry describes the Pepsi challenge as, "Pepsi’s ongoing misguided attempt to convince the general public that Coke and Pepsi are not the same thing, which of course they are." [11]
In 2015, Pepsi relaunched the Pepsi Challenge on social media. [12] As part of this year long promotion, Pepsi signed various celebrity ambassadors to advertise their product on their social media accounts under the hashtag #PepsiChallenge. [13]
In 1981, Pepsi ran a "Pepsi Challenge Payoff" contest that would hand out a large prize to anyone who could gather Pepsi bottle caps that spelled out the word “Challenge". [14]
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".
The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select employees.
Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007; in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Europacific Partners. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero.
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002.
Qibla Cola was a cola-flavored carbonated beverage produced by the Qibla Cola Company, based in Derby, England. The company differentiated itself and its products from its rivals by making an ethical stance in all its operations including giving 10% of its profits to worthy charitable causes. The company expanded distribution into North America, Netherlands, Pakistan and Malaysia before the UK company went into receivership in September 2005.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
Crystal Pepsi is a cola soft drink made by PepsiCo. It was initially released in the United States and Canada from 1992 to 1994. It was briefly sold in the United Kingdom and Australia.
Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar and/or caloric intake.
Tab was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s.
Coca-Cola C2 was a cola-flavored beverage produced in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchange and is a component of the DJIA and the S&P 500 and S&P 100 indexes.
Diet Pepsi, currently stylised in all caps as Pepsi Diet, is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's subsequently discontinued Tab. The United States represents the largest single market for Diet Pepsi.
Coca-Cola Zero Sugar is a diet cola produced by the Coca-Cola Company.
Pepsi Zero Sugar, is a zero-calorie, sugar-free, formerly ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. It originally contained nearly twice the caffeine of Pepsi's other cola beverages. Before a recipe change in late 2022, Pepsi Zero Sugar contained 69 milligrams of caffeine per 355 mL (12.5 imp fl oz), versus 36 milligrams in Diet Pepsi. A new logo was introduced in 2020.
Pepsi-Cola Soda Shop Made with Real Sugar, originally named Pepsi Throwback and Pepsi Made with Real Sugar and still branded that way in some international markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of the sugar substitute high-fructose corn syrup that has been used in the standard version of Pepsi within North America since the 1980s.
In the United States, Mexican Coca-Cola, or Mexican Coke or, informally, "Mexicoke", refers to Coca-Cola produced in and imported from Mexico. The Mexican formula that is exported into the U.S. is sweetened with white sugar instead of the high-fructose corn syrup used in the American formula since the early 1980s. Some tasters have said that Mexican Coca-Cola tastes better, while other blind tasting tests reported no perceptible differences in flavor.
Coca-Cola Life was a reduced-calorie version of Coca-Cola introduced in 2013, using a combination of stevia and sugar as sweeteners. It was first released in Argentina and Chile after five years of research together in these countries. The formulation varied by market location, and in some areas the original formulation had been phased out in favor of a zero-calorie version sweetened with stevia only. The drink was discontinued in 2020 as part of the Coca-Cola Company discontinuing underperforming brands.
In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in a costly marketing campaigns and product tests to get their beverages into space, in continuation of the so-called "Cola Wars". The competition began in 1985 during the STS-51-F Space Shuttle mission, when astronauts tested specially designed soda cans from each company to see how the carbonated drinks would perform in microgravity. In a widely publicized experiment, Coca-Cola's sophisticated fluid dispenser performed better than Pepsi's modified shaving cream can in dispensing drinkable soda.
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