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| Product type | Beverage mix |
|---|---|
| Owner | Kraft Heinz |
| Introduced | 2011 |
| Website | makeitmio.com |
MiO is a liquid beverage mix owned by Kraft Heinz, which intends it as an additive to flavor water, carbonated water, and other beverages. In 2019, MiO launched a line of powdered beverage mixes in addition to its liquid offerings.
MiO products are artificially colored and sweetened with concentrated syrups. [1] Caffeinated variants of the MiO brand are marketed as MiO Energy. This version of the product contains 60 mg of caffeine per serving. MiO is listed as containing less than 2% natural flavors. Other listed ingredients are citric acid, malic acid, sucralose, acesulfame potassium, potassium citrate, gum arabic, sucrose acetate isobutyrate, Red 40, Blue 1, and potassium sorbate. [2]
MiO advertising initially centered on The Second City character Sassy Gay Friend, portrayed by comedian-actor Brian Gallivan. Gallivan had already created comedy videos that featured this character in stories from literature or history (such as Romeo & Juliet). He began adding short dialogs about the product into these clips. His slogan for the product was "Flip it. Tip it. Sip it!" In two later "man on the street" style videos, he demonstrates the product to passers-by. [3]
MiO later started an advertisement campaign with the slogan "Make it Yours, Make it MiO". [4] This advertising featured animated animals discussing the product.
Gelatin desserts are desserts made with a sweetened and flavoured processed collagen product (gelatin). This kind of dessert was first recorded as jelly by Hannah Glasse in her 18th-century book The Art of Cookery, appearing in a layer of trifle. Jelly is also featured in the best selling cookbooks of English food writers Eliza Acton and Isabella Beeton in the 19th century.
Jell-O, stylised as JELL-O, is an American brand offering a variety of powdered gelatin dessert, pudding, and no-bake cream pie mixes. The original gelatin dessert is the signature of the brand. "Jell-O" is a registered trademark of Kraft Heinz, and is based in Chicago, Illinois.
KD in Canada, Kraft Mac & Cheese in the United States, Australia and New Zealand, Mac and Cheese in the United Kingdom and internationally, is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is particularly popular with Canadians, who consume 55% more boxes per capita than Americans.
Cheez Whiz is a brand of processed cheese sauce or spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and with some changes in formulation continues to be in production today.
Tang is an American drink mix brand that was formulated by General Foods Corporation food scientist William A. Mitchell and General Foods Corporation chemist William Bruce James in 1957, and first marketed in powdered form in 1959. The Tang brand is currently owned in most countries by Mondelēz International, a North American company spun off from Kraft Foods in 2012. Kraft Heinz owns the Tang brand in North America.
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's subsequently discontinued Tab. The United States represents the largest single market for Diet Pepsi.
Postum is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, then merged to Kraft Foods Inc. in 1990. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum.
Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.
Crystal Light is an American brand of powdered and artificially sweetened beverage mixes produced by Kraft Heinz. It was introduced in 1982 to a test market and released to the public in April 1984. General Foods, a now defunct company, were the original sellers of the product, but now it is sold by Kraft Foods. It is available in a wide variety of flavors, such as lemonade, sweet tea, and fruit punch.
Miracle Whip is a condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. It is also sold by Mondelēz International as "Miracel Whip" throughout Germany. It was developed as a less expensive alternative to mayonnaise in 1933.
Shake 'n Bake is a seasoned bread crumb coating originally marketed to mimic the flavor and texture of Southern fried chicken. Introduced in 1965 by General Foods, it is currently made under the Kraft Heinz brand.
Propel Water is an American brand of flavored bottled water that is advertised for having antioxidants and vitamins. It is a beverage product of Gatorade and is marketed by PepsiCo.
Prune juice is a fruit juice derived from prunes that have been rehydrated. It is a mass-produced product that is often produced using a hot extraction method, and juice concentrate is typically produced using a low-temperature extraction method. It may be used as a dietary supplement to act as a laxative. It is also sometimes used as a flavor enhancer in tobacco products. It is an ingredient in many cocktails, such as the Purple Dragon, or Constipolitan.
Fruit2O, formerly manufactured by Kraft, is a lightly flavored, non-carbonated water beverage introduced in 1999. Fruit2o was introduced to compete not only with the bottled water market but also with the soft drink market. Sunny Delight Beverages purchased the Veryfine Products line from Kraft in 2007.
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack.
Brummel & Brown is the name of butter spread that was introduced by Van den Bergh Foods in 1994 and now produced by Upfield. In 2000, Brummel & Brown introduced a line of creamy fruit spreads, such as Strawberry Fruit Spread, and Blueberry Fruit Spread. The spread contains 10% nonfat yogurt and 35% vegetable oil. Water is the top listed ingredient in the margarine spread, but not in the fruit spread which lists high fructose corn syrup, water, strawberries, and sugar within its top 7 ingredients.
Velveeta Shells & Cheese is a shell pasta and cheese sauce food product that debuted in the United States in 1984, as part of the Velveeta brand products. Its ingredients, texture, and flavor are very similar to macaroni and cheese. The product is a shelf-stable food.
A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling juice, soda, or other sweet products in flavor. Another type of drink mix is represented by products that are mixed into milk. It is traditionally made in powdered form, but liquid forms are also seen now.
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